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P448'S REGENERATIVE SUSTAINABLITY® PROGRAM CONTINUES ITS EDUCATIONAL SPOTLIGHT ON INVASIVE SPECIES WITH THE LAUNCH OF ITS BURMESE PYTHON SNEAKER

Retrieved on: 
Tuesday, February 20, 2024

NEW YORK, Feb. 20, 2024 /PRNewswire/ -- Carving its path as an innovative fashion company with creative sustainability solutions, P448 continues its eco-friendly message of trying to help solve an environmental crisis while protecting the biodiversity with its "Regenerative Sustainability®" program. For the resort season, the brand launches its Burmese python sneaker. This is the 3rd dedicated capsule to educate, spotlight and bring awareness to the vast issues posed by invasive species to our environment – previous P448 invasive species sneaker capsules included the lionfish and carp fish.

Key Points: 
  • This is the 3rd dedicated capsule to educate, spotlight and bring awareness to the vast issues posed by invasive species to our environment – previous P448 invasive species sneaker capsules included the lionfish and carp fish.
  • Burmese pythons disrupt the ecosystem by preying on native species, outcompeting native species for food or other resources and/or disrupt the physical nature of the environment.
  • The Burmese python sneaker trim is boldly detailed with repurposed natural black and white python skin from the invasive species within the front tip, tongue and heel areas of its strikingly chic silhouette.
  • The Burmese python sneaker is available at www.p448.com and select global wholesale partners with a suggested retail price of $595.

Orca Scan and GS1's Innovative QR Codes Arrive in UK Supermarkets

Retrieved on: 
Monday, February 19, 2024

CAMBRIDGE, England, Feb. 19, 2024 /PRNewswire/ -- One of Britain's most-loved food brands, Branston , is using the Orca Scan GS1 Digital Link solution to enhance its customers' experience in major UK supermarkets.

Key Points: 
  • CAMBRIDGE, England, Feb. 19, 2024 /PRNewswire/ -- One of Britain's most-loved food brands, Branston , is using the Orca Scan GS1 Digital Link solution to enhance its customers' experience in major UK supermarkets.
  • While this new Digital Link QR code might look familiar, it marks a new era for the global retail industry as it's powered by GS1's Digital Link standard.
  • At this point, the traditional 1D barcode you see on packaging today will be phased out and upgraded to a GS1 Digital Link QR code.
  • Cambridge-based software company Orca Scan , in partnership with GS1 UK , has designed the GS1 Digital Link solution to make creating and maintaining GS1 Digital Link QR codes as simple as possible.

Haircare Brand Mane Announces Expansion into Retail with Exclusive Sephora Partnership

Retrieved on: 
Monday, February 19, 2024

LOS ANGELES, Feb. 19, 2024 /PRNewswire/ -- Mane, the sustainable and attainable hair care brand founded by celebrity hairstylist Jen Atkin, announces its partnership with the world's leading prestige beauty retailer Sephora, marking its first entry into brick and mortar. Beginning today, the brand's collection of innovative hair tools will be available in 670 Sephora stores, including all U.S doors, and across Canada and on Sephora.com.

Key Points: 
  • Mane will be the only hot tools brand available in all U.S free standing Sephora locations at the time of launch and its retail debut will see the launch of new product offerings.
  • Within Sephora, Mane is expanding the digital footprint of their first-of-its-kind hot tool recycling program initially launched in April 2023.
  • Each product will retail at $50 USD, making Mane one of the most affordable hair tool brands at Sephora.
  • "Sephora is thrilled to introduce Mane and continue bringing our clients innovative brands that support their unique hair care needs," said Jennifer Lucchese, VP Haircare Merchandising at Sephora.

iConnections Unveils Game-Changing 'Roadshows' and 'Investor Portal' to Transform Capital Raising and Investment Management

Retrieved on: 
Wednesday, February 14, 2024

NEW YORK, Feb. 14, 2024 /PRNewswire-PRWeb/ -- In the ever-evolving landscape of the alternative investment community, the need for seamless, efficient, and impactful connections between managers and investors has never been greater. iConnections, at the forefront of technology-driven solutions, is proud to announce the launch of its 2024 Q2 updates: 'Roadshows' and 'Investor Portal'. These features are set to redefine the standards of strategic capital raising and investment processes, offering unprecedented ease and efficiency.

Key Points: 
  • iConnections has launched 'Roadshows' and 'Investor Portal' in its Q2 2024 update to streamline fundraising and document management for the alternative investment sector.
  • iConnections , at the forefront of technology-driven solutions, is proud to announce the launch of its 2024 Q2 updates: 'Roadshows' and 'Investor Portal'.
  • These features are set to redefine the standards of strategic capital raising and investment processes, offering unprecedented ease and efficiency.
  • Experience the future of alternative investment networking by joining the waitlist for 'Roadshows' and activating your 'Investor Portal' profile today.

VIPRE Security Group's Annual Email Threat Landscape Shows Advanced Methods Needed for Security

Retrieved on: 
Wednesday, February 14, 2024

NEW YORK, Feb. 14, 2024 /PRNewswire/ -- VIPRE Security Group, a global leader and award-winning cybersecurity, privacy and data protection company, today released its report titled "Email Security in 2024: An Expert Look at Email-Based Threats." The 2024 predictions for email security in this report are based on an analysis of more than 7 billion emails processed by VIPRE worldwide during 2023. This equates to almost one email for everyone on the planet. Of those, roughly 1 billion (or 15%) were malicious.

Key Points: 
  • NEW YORK, Feb. 14, 2024 /PRNewswire/ -- VIPRE Security Group, a global leader and award-winning cybersecurity, privacy and data protection company, today released its report titled "Email Security in 2024: An Expert Look at Email-Based Threats.
  • " The 2024 predictions for email security in this report are based on an analysis of more than 7 billion emails processed by VIPRE worldwide during 2023.
  • As network security tools have improved in recent years, the corporate inbox has become an ever more attractive target to attackers.
  • Unfortunately, threat actors know this," said Usman Choudhary, general manager, VIPRE Security Group.

TAGTHAi Joins Forces at Ratchaprasong by Receiving Privileges From Partners, Further Developing the Power of Faith Tourism, Attracting Worldwide Tourists to Enhance Luck for Chinese New Year 2024

Retrieved on: 
Monday, February 12, 2024

Enjoy many benefits from TAGTHAi partners in the activity A RALLY TO PROSPERITY @RATCHAPRASONG DISTRICT.

Key Points: 
  • Enjoy many benefits from TAGTHAi partners in the activity A RALLY TO PROSPERITY @RATCHAPRASONG DISTRICT.
  • The event will be held from February 12 to April 30, 2024.
  • "Ratchaprasong District" is considered a destination for tourists, which meets all the needs, including Eat-Pray-Stay-Shop.
  • Tourists love to travel individually and look for the solution that makes their travelling easier, comfortable and worthwhile.

Orca Scan launches three-step solution to connect millions of retail products to the internet

Retrieved on: 
Thursday, February 8, 2024

Orca Scan has become the first GS1-approved platform to fully integrate with the GS1 resolver eco-system , ensuring detailed product information is open to all.

Key Points: 
  • Orca Scan has become the first GS1-approved platform to fully integrate with the GS1 resolver eco-system , ensuring detailed product information is open to all.
  • The global adoption of GS1 Digital Link will impact manufacturing, retail and supply chains as trillions of products are assigned a unique web page that is editable in real time.
  • Orca Scan is a cloud-based barcode tracking platform that allows companies to build enterprise-grade solutions without code.
  • Orca Scan provides a fantastic opportunity for brands to build customer engagement with their products.

Orca Scan launches three-step solution to connect millions of retail products to the internet

Retrieved on: 
Thursday, February 8, 2024

Orca Scan has become the first GS1-approved platform to fully integrate with the GS1 resolver eco-system , ensuring detailed product information is open to all.

Key Points: 
  • Orca Scan has become the first GS1-approved platform to fully integrate with the GS1 resolver eco-system , ensuring detailed product information is open to all.
  • The global adoption of GS1 Digital Link will impact manufacturing, retail and supply chains as trillions of products are assigned a unique web page that is editable in real time.
  • Orca Scan is a cloud-based barcode tracking platform that allows companies to build enterprise-grade solutions without code.
  • Orca Scan provides a fantastic opportunity for brands to build customer engagement with their products.

AI in the developing world: how ‘tiny machine learning’ can have a big impact

Retrieved on: 
Thursday, February 8, 2024

The landscape of artificial intelligence (AI) applications has traditionally been dominated by the use of resource-intensive servers centralised in industrialised nations.

Key Points: 
  • The landscape of artificial intelligence (AI) applications has traditionally been dominated by the use of resource-intensive servers centralised in industrialised nations.
  • However, recent years have witnessed the emergence of small, energy-efficient devices for AI applications, a concept known as tiny machine learning (TinyML).

Small size, big impact

  • This is possible because TinyML doesn’t require a laptop computer or even a mobile phone.
  • In fact, given that there are already 250 billion microcontrollers deployed globally, devices that support TinyML are already available at scale.

How does it work?

  • Like classical machine learning, TinyML involves data collection – often from Internet of Things (IoT) devices – and cloud-based training.
  • Let’s consider an outdoor object-detection application – for example, counting the number of cars on a street to see how heavy the traffic there is.
  • In the classical ML process, images have to be gathered using a webcam and sent to a cloud server where the training takes place.


Affordability: the technology’s low cost makes these devices accessible to a wide range of users including educational institutions and students in the developing world.
Sustainability: the modest energy consumption produces a low carbon footprint, reducing impact on the environment.
Flexibility and scalability: it enables the development of applications that address the needs of local communities rather than global agendas.
Internet independent: Because everything is embedded, TinyML devices can operate without online connectivity. This is particularly beneficial for the third of the world that still does not have Internet access.
TinyML applications already power personalised sensors for athletics and provide localisation where GPS isn’t available. They’re also employed by startups such as Useful Sensors, which offers privacy-conserving conversational agents, QR code scanners, and person-detection hardware. Only through the use of TinyML could these smart devices run on the low-cost, low-power microcontrollers.

Developing in the Global South

  • It already includes more than 40 countries spanning the Global South from Columbia to Ethiopia to Malaysia.
  • Its aim is to develop a community of educators, researchers and practitioners focused on both improving access to TinyML education, and developing innovative solutions to address the unique challenges faced by developing countries.
  • Initial efforts included distributing TinyML hardware kits to selected universities with budgetary challenges.
  • We also organised global and regional (Africa, Latin America, and Asia) workshops and training sessions.
  • These collaborations have led to multiple peer-reviewed papers on TinyML applications.
  • They’re also used by Cornell University’s “Elephant Listening Project” as well monitoring water quality in aquaculture to help make it more sustainable, a project supported by EU’s Horizon 2020 programme.

Looking forward

  • It offers a sustainable path toward democratising AI technology, fostering local innovation, and addressing regional challenges.
  • The growth of TinyML devices and applications is not without potential challenges and risks, however.
  • There’s also the risk of embedded biases in critical ML models – because they operate standalone, there’s no option for updates.


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Innovid the First to Enable Self-Service Creation of Interactive CTV Ad Experiences for Live Streaming Events at Scale

Retrieved on: 
Thursday, February 8, 2024

For the first time ever, brands and publishers can create interactive CTV experiences in-house, at scale, for live streaming events.

Key Points: 
  • For the first time ever, brands and publishers can create interactive CTV experiences in-house, at scale, for live streaming events.
  • With live events increasingly migrating to streaming, advertisers can take creative experiences to the next level with engaging, personalized ads – from brand-building and retention ads to shoppable formats that drive direct engagement and conversions.
  • Digitally delivering high volumes of impressions simultaneously is complex, which has challenged advertisers' ability to run advanced creatives at scale during live streaming events.
  • “As live events move to CTV, and TV becomes 100% digital, advertisers have a unique opportunity to engage audiences at scale with personalized, interactive formats.