Video game marketing

AdMaven Launches AdMaven Plus, a Loyalty Program That Rewards Publishers’ Long-Term Engagement

Retrieved on: 
Wednesday, September 18, 2019
Marketing, Advertising, Communications, Economy, Loyalty program, Nudge theory, Pricing, Monetization, Articles, Video game marketing, Business models

AdMaven, the leading digital advertising and publisher monetization company, announced today the launch of AdMaven Plus, its new loyalty program.

Key Points: 
  • AdMaven, the leading digital advertising and publisher monetization company, announced today the launch of AdMaven Plus, its new loyalty program.
  • The new scheme is designed to reward publishers that use AdMaven at the core of their long-term monetization strategy.
  • As a tiered program, the minimum required time for a publisher to start benefiting from loyalty rewards will be a continuous period of activity of six months.
  • Publishers that use AdMaven for over three years without interruption will have access to the highest level of benefits and services from AdMaven Plus.

House Party Blows Up! Steam’s Sexiest Game Hits Half a Million Early Access Sales

Retrieved on: 
Thursday, September 12, 2019
Electronic Games, Entertainment, Online, Software, Video gaming, Computing, Windows games, Early access, Software release, Video game development, Video game marketing, Steam, The Game, Patreon

Games announced today that its celebrated open-ended simulation game has now sold over 500,000 copies while in early access since June 2017.

Key Points: 
  • Games announced today that its celebrated open-ended simulation game has now sold over 500,000 copies while in early access since June 2017.
  • Fans who want an early taste of whats next for House Party can support the game via Patreon .
  • Instead, the game House Party launched in Steam early access back in June 2017.
  • As of August 2019, the game met an exciting milestone, being sold to over half a million players worldwide.