Singapore Tourism Board Partners with Saks Fifth Avenue to Debut the Made in Singapore Campaign in the USA
NEW YORK, Feb. 29, 2024 /PRNewswire/ -- Today, the Singapore Tourism Board (STB) officially launched the "Made in Singapore" Campaign in the USA. This global campaign puts a fresh spin on the destination's brand positioning of "Passion Made Possible," by showcasing quintessential Singaporean experiences, from iconic attractions to hidden gems, and how ordinary moments are transformed into extraordinary experiences in Singapore.
- To celebrate the launch, STB has partnered with the iconic Saks Fifth Avenue to bring Singapore's vibrant city to luxury shoppers in the U.S. in an exciting and imaginative way.
- Aligned with the bespoke windows at Saks Fifth Avenue, STB also unveiled a 3D billboard in Times Square this week, putting a spotlight on how extraordinary experiences are made possible in Singapore.
- "We are delighted to unveil the 'Made in Singapore' campaign in the heart of New York City – Times Square and Saks Fifth Avenue.
- Even more, travelers can receive up to 25% off their stay at select hotels in Singapore on Expedia now through March 31, 2024.