Advertising Checking Bureau

ACB Sees Co-operative Advertising Spending Rise in Q3 2020

Retrieved on: 
Monday, December 7, 2020
Advertising Checking Bureau, Communication design, Corporate finance, Advertising, Cision, Co-op Food, Marketing, Service companies

NEW YORK, Dec. 7, 2020 /PRNewswire-PRWeb/ -- The Advertising Checking Bureau, Inc. (ACB) manages Co-op advertising programs for more than 200 major manufacturers.

Key Points: 
  • NEW YORK, Dec. 7, 2020 /PRNewswire-PRWeb/ -- The Advertising Checking Bureau, Inc. (ACB) manages Co-op advertising programs for more than 200 major manufacturers.
  • Co-op advertising program spending, focusing on a cross section of businesses including the automotive, appliances, entertainment, farm and outdoor power equipment, home improvement, and healthcare industries.
  • While 2020 Co-op ad spending remains below 2019 levels, the third quarter of 2020 reflected a 31% gain over the second quarter.
  • ACB remains uniquely qualified to address the Marketing Services needs of brands, manufacturers, service providers and their advertising agencies.

ACB's Study Reveals Manufacturers Reacted Quickly to Implement New Co-op Advertising Strategies

Retrieved on: 
Wednesday, May 27, 2020
Marketing, Communication design, Market economics), Microeconomics, Advertising, Brand, Retail, The Co-operative Group, Co-op Food, Advertising Checking Bureau, Marketing communications

Co-op Advertising Programs offered by leading Manufacturers across all major retail channel segments.

Key Points: 
  • Co-op Advertising Programs offered by leading Manufacturers across all major retail channel segments.
  • "Co-op advertising and local channel marketing activities have evolved over the years, with manufacturers deploying a combination of advertising and promotional activities that support their brands and local retailers selling their brands.
  • Recent strategies focused on making Co-op advertising guidelines more flexible and easier to use throughout all major elements of the Co-op program structure.
  • ACB remains uniquely qualified to address the Marketing Services needs of brands, manufacturers, service providers and their advertising agencies.

ACB's Growth in Incentive Payments Proves Modern Rebates Are More Popular Than Ever

Retrieved on: 
Tuesday, September 10, 2019
Marketing, Pricing, Rebate, Hawk Incentives, Sales promotion, Advertising Checking Bureau

NEW YORK, Sept. 10, 2019 /PRNewswire-PRWeb/ --With half of 2019 rebates fulfilled, The Advertising Checking Bureau, Inc. is seeing notable increases in rebate and spiff incentive payments.

Key Points: 
  • NEW YORK, Sept. 10, 2019 /PRNewswire-PRWeb/ --With half of 2019 rebates fulfilled, The Advertising Checking Bureau, Inc. is seeing notable increases in rebate and spiff incentive payments.
  • For the 12-month period ending June 30th, ACB reports a 57% increase over the previous year, attributing growth to several factors.
  • Research studies conducted by ACB's partner, Hawk Incentives, revealed gains in 2018 in consumer perception of rebates with 84% of surveyed consumers thinking that rebates offer great savings opportunities.
  • Finding deeper value in rebates over other sales promotions and providing an opening to expand relationships with a brand, rebates continue to attract deal seekers and comparison shoppers.