Local Businesses Expect to Make Content Marketing a Bigger Priority This Year
The Meta Branded Content Project 2022 Content Marketing Study used information from 2,811 respondents in Borrell's Local Advertiser Survey and interviewed 194 advertisers specifically on content marketing through Borrell's SMB Panel to gauge their interest and thoughts. The study found that content marketing among local advertisers has gained ground since the pandemic. In 2020, a significant number of local businesses put priority on getting their story out -- which often included how they were handling the crisis of the pandemic -- through content marketing. Now, as businesses begin to return to pre-pandemic "normalcy," content marketing has become a more consistent way of communicating with their client base and drawing in new customers.
- The Meta Branded Content Project 2022 Content Marketing Study used information from 2,811 respondents in Borrell's Local Advertiser Survey and interviewed 194 advertisers specifically on content marketing through Borrell's SMB Panelto gauge their interest and thoughts.
- In 2020, a significant number of local businesses put priority on getting their story out -- which often included how they were handling the crisis of the pandemic -- through content marketing.
- 1 reason businesses are prioritizing content marketing this year is because of its ability to help them connect with their customers through meaningful content.
- When asked how local media companies can help local businesses achieve their content marketing goals, responses included by better understanding that business and its customers and by helping businesses understand how to create effective content, design and distribution.