Knives Out

Ana de Armas Stars in the Natural Diamond Council's Imminent Celebrity Campaign for a Second Consecutive Year, Unveiling Jewelry Collection Created by Emerging Designers Diamond Initiative Participant Malyia McNaughton

Retrieved on: 
Wednesday, September 8, 2021

"Diamond jewelry sales have seen record breaking growth as we emerge from the pandemic," said David Kellie, CEO of Natural Diamond Council.

Key Points: 
  • "Diamond jewelry sales have seen record breaking growth as we emerge from the pandemic," said David Kellie, CEO of Natural Diamond Council.
  • We're thrilled to have Ana de Armas back with us for another year to share the magic of natural diamonds with a global audience."
  • Ms. de Armas wears an 11-piece diamond jewelry collection that was custom designed for the campaign by the Brooklyn-based jewelry designer Malyia McNaughton.
  • Ms. McNaughton is an active participant in NDC's Emerging Designers Diamond Initiative with Lorraine Schwartz, which launched in January 2021.

Ana de Armas Stars in the Natural Diamond Council's Imminent Celebrity Campaign for a Second Consecutive Year, Unveiling Jewellery Collection Created by Emerging Designers Diamond Initiative Participant Malyia McNaughton

Retrieved on: 
Wednesday, September 8, 2021

NEW YORK and LONDON, Sept. 8, 2021 /PRNewswire/ -- The Natural Diamond Council (NDC) announces the launch of its second global "For Moments Like No Other" advertising campaign inspired by a singular, direct manifesto: "Love Life." The campaign stars the actress and NDC Global Ambassador, Ana de Armas.

Key Points: 
  • "Diamond jewellery sales have seen record breaking growth as we emerge from the pandemic," said David Kellie, CEO of Natural Diamond Council.
  • We're thrilled to have Ana de Armas back with us for another year to share the magic of natural diamonds with a global audience."
  • Ana de Armas wears an 11-piece diamond jewellery collection that was custom designed for the campaign by the Brooklyn-based jewellery designer Malyia McNaughton.
  • Malyia McNaughton is an active participant in NDC's US based Emerging Designers Diamond Initiative with Lorraine Schwartz, which launched in January 2021.