A positive domino effect: Reinforcing the power of action at IFA 2023
BERLIN, Aug. 31, 2023 /PRNewswire/ -- Beko**, a leading global company in the home appliance industry offering a broad range of innovative and sustainable products, conveyed a strong message during the IFA technology conference this year. Emphasizing the impact of collective action towards a more sustainable society, Chief Marketing Officer Akın Garzanlı and Chief Commercial Officer Ragıp Balcıoğlu introduced the "positive domino effect" philosophy which drives the company's product strategy and technology innovation.
- At this year's IFA, the company unveiled two new technologies under its global brands: EnergySpin by Beko and AI-Sense by Grundig.
- Rather than relying heavily on heat to dissolve detergent and eliminate stains, EnergySpin technology releases the detergent upfront.
- To bring the ethos of the positive domino effect to life, Beko** has created an interactive experience set to launch at IFA 2023.
- Beko's EnergySpin will be on the market by the end of 2023, and Grundig's AI-Sense will be available from 2024.