Power Team from KIND Snacks Launches SOMOS to Replace Fluorescent Yellow Hard-Shell Tortillas with Food from the Heart of Mexico
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Tuesday, September 28, 2021
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With their new brand SOMOS , KIND Snacks Founder Daniel Lubetzky, former KIND CMO Miguel Leal, and former KIND Head of Product Innovation Rodrigo Zuloaga, want to transform American kitchens into real Mexican cocinas filled with delicious, easy-to-make food from the heart of Mexico.
Key Points:
- With their new brand SOMOS , KIND Snacks Founder Daniel Lubetzky, former KIND CMO Miguel Leal, and former KIND Head of Product Innovation Rodrigo Zuloaga, want to transform American kitchens into real Mexican cocinas filled with delicious, easy-to-make food from the heart of Mexico.
- SOMOS Founder & Executive Chairman and KIND Snacks Founder Daniel Lubetzky explains, "Until now, Americans have had to dine out to enjoy a real Mexican meal.
- At home, options have been limited to foods that don't actually exist in Mexico like fluorescent molded hard-shell yellow corn tortillas.
- Following its commitment to connecting American tables to food straight from the heart of Mexico, SOMOS is produced entirely in Mexico and sources the majority of its ingredients from local Mexican family farms.