MTV Entertainment Studios and Active Minds announce national campaign "A.S.K." to address critical youth mental health challenge
NEW YORK, Oct. 10, 2023 /PRNewswire/ -- MTV Entertainment Studios (MTVE) has partnered with leading young adult mental health non-profit Active Minds to spearhead an innovative mental health campaign this fall that empowers youth and young adults to simply and effectively help people in their lives through emotional challenges. Called A.S.K. - an acronym for Acknowledge, Support, and Keep-In-Touch - the new highly memorable, multi-media campaign will roll out via digital-first marketing and at key cultural events and on campuses nationwide this fall, combining Active Minds' two decades of expertise championing peer-to-peer mental health programs for youth and young adults with the global platform of MTVE's Mental Health is Health initiative.
- MTV research finds that young people want to support their friends, but nearly 70% do not feel prepared to do so.
- "MTV Entertainment is committed to driving meaningful change in youth mental health through powerful storytelling, insights, and tools that move people from awareness toward action," said Chris McCarthy, President and CEO, SHOWTIME/MTV Entertainment Studios and Paramount Media Networks.
- "We are excited to partner with Active Minds to recruit an army of peer health allies to empower young people to support their friends, families and communities."
- "I am thrilled to continue working with MTVE and Active Minds, two organizations that value the mental health and well being of marginalized youth and young adults," said Morgann Noble, youth advisor.