Sony α

Sony Electronics Announces a New Compact FE 24-50mm F2.8 G Standard Zoom Lens Designed for High Performance and Portability

Retrieved on: 
Wednesday, February 21, 2024

SAN DIEGO, Feb. 21, 2024 /PRNewswire/ -- Sony Electronics is pleased to announce the release of the FE 24-50mm F2.8 G standard zoom lens (SEL2450G), which is compatible with Sony's α™ (Alpha™) cameras. The 72nd addition to the full-frame E-mount lens lineup is extremely compact and lightweight yet maintains high-resolution performance synonymous with Sony's G lens series. With a constant F2.8 maximum aperture, it produces stunning bokeh and enables creative flexibility across the entire zoom range. The versatile 24mm to 50mm focal range, coupled with its compact form, enables users to capture a myriad of scenes including portraits, everyday snapshots, landscapes, and video.

Key Points: 
  • The 72nd addition to the full-frame E-mount lens lineup is extremely compact and lightweight yet maintains high-resolution performance synonymous with Sony's G lens series.
  • "The demand for light and compact standard zoom lenses is increasing, and our new FE 24-50mm F2.8 G lens offers a F2.8 standard zoom option for creators seeking portability, without a sacrifice.
  • It is a lens option ready to go anywhere," said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. "The FE 24-50mm F2.8 G is our first-ever full-frame F2.8 standard zoom lens in the G series lens lineup.
  • The FE 24-50mm F2.8 G's 11-blade circular aperture and well-controlled spherical aberration creates the beautiful, smooth bokeh known to the G lens series.

Lexar® Announces Professional CFexpress™ Type A Card SILVER Series and GOLD microSDXC™ UHS-II Card

Retrieved on: 
Tuesday, November 14, 2023

SAN JOSE, Calif., Nov. 14, 2023 /PRNewswire-PRWeb/ -- Lexar® Professional CFexpress™ Type A Card SILVER Series

Key Points: 
  • Delivers max read speeds of 800MB/s, max write speeds of 700MB/s, and sustained write speeds of 600MB/s*
    Lexar, a leading global brand of flash memory solutions, is excited to announce two additions to their professional lineup – the Professional CFexpress™ Type A Card SILVER Series and the Professional GOLD microSDXC™ UHS-II Card.
  • The Professional CFexpress™ Type A Card SILVER Series deliver pro performance for maximum creativity.
  • The Professional GOLD microSDXC™ UHS-II Card is a versatile, high-performance card that's perfect for capturing drone and action camera footage and is also great for UHS-II portable gaming devices.
  • The CFexpress™ Type A Card SILVER Series is compatible with devices that support the CFexpress format.

Sony Electronics Announces Update to Camera Remote SDK with Enhanced Functions for Drone Applications

Retrieved on: 
Tuesday, September 5, 2023

SAN DIEGO, Sept. 5, 2023 /PRNewswire/ -- Today, Sony Electronics announced an updated version of its Camera Remote Software Development Kit (SDK), which allows users to operate Sony's cameras remotely from their computer. Updated functionality includes compatibility with the newly announced ILX-LR1 camera and support for third parties in the development of bespoke applications using the leading performance of Sony cameras.

Key Points: 
  • Updated functionality includes compatibility with the newly announced ILX-LR1 camera and support for third parties in the development of bespoke applications using the leading performance of Sony cameras.
  • Camera Remote SDK can operate Sony's cameras remotely from a computer, supports the ILX-LR1 camera & third-party app development.
  • Version 1.10 of the camera remote SDK, which will be available to download for free beginning September 13, 2023, and Version 1.11 in November 2023, offer new features that are particularly important for inspection/surveying, drone, e-Commerce and video shooting applications.
  • With this SDK, software developers can design bespoke applications tailored to business requirements, integrating Sony's professional equipment for size-critical drone and speed camera systems as well as other medical, education, government, and e-commerce functions.

Sony Electronics Introduces the FE 16-35mm F2.8 GM II Full-frame Zoom G Master lens, the World's Smallest and Lightest[i] Full-frame F2.8 Wide-Angle Zoom Lens

Retrieved on: 
Tuesday, August 29, 2023

SAN DIEGO, Aug. 29, 2023 /PRNewswire/ -- Sony Electronics announces the launch of the wide-angle zoom lens G-Master™ FE 16-35mm F2.8 GM II, a 35mm full-frame α™ (Alpha™) E-mount lens that covers focal lengths from 16mm to 35mm with a maximum aperture of F2.8 over the entire zoom range. 

Key Points: 
  • With the expansion of this wide-angle zoom lens, a maximum aperture of F2.8 second-generationii zoom lens will be available, along with standard (24-70mm/ SEL2470GM2) and telephoto (70-200mm/ SEL70200GM2).
  • "The newest FE 16-35mm F2.8 GM II answers the call for all creators who want the highest performance lens in the lightest body," says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc.
  • FE 16-35mm F2.8 GM II includes the latest XD (extreme dynamic) linear motors that effectively work on high-speed drive.
  • The new FE 16-35mm F2.8 GM II will be available in Fall 2023 at a variety of Sony authorized dealers for approximately MSRP $2,299.99 USD, $3,099.99 CAN.

Sony Electronics Introduces New Standard Zoom with Launch of the Ultra-Wide FE 20-70mm F4 G Lens

Retrieved on: 
Tuesday, January 17, 2023

SAN DIEGO, Jan. 17, 2023 /PRNewswire/ -- Sony Electronics is redefining its standard zoom category of lenses with the introduction of the full-frame E-mount 20-70mm F4 G (model: SEL2070G) that boasts a versatile zoom range, a remarkably compact and lightweight form-factor, and a constant F4 aperture throughout the zoom range. With impressive Sony G Lens™ image quality, high speed accuracy and tracking autofocus (AF), and a smart design for maximum mobility and operability, this new lens is designed for a wide range of creators. The FE 20-70mm F4 G is the perfect choice for a variety of content capturing scenarios including vlogging, video production, portraits, and landscapes.  

Key Points: 
  • The FE 20-70mm F4 G ranges from 20mm to 70mm in a compact form-factor – this is an excellent lens option for hybrid content creators and those seeking versatility in a standard zoom."
  • With an unprecedentedlyi wide 20mm to 70mm zoom range and constant F4 aperture, the FE 20-70mm F4 G offers outstanding optical performance in a compact and lightweight form-factor.
  • With Sony's latest technology, the new lens boasts unique G Lens image quality in a surprisingly compact and lightweight package.
  • To offer additional creative control, the FE 20-70mm F4 G is compatible with circular polarizing filters despite being a wide-angle zoom lens.

Sony Electronics' Xperia PRO and Xperia PRO-I Smartphones Offer New External Monitor Capabilities

Retrieved on: 
Friday, August 12, 2022

SAN DIEGO, Aug. 11, 2022 /PRNewswire/ -- Sony Electronics Inc. today released a software update that enables new external monitor capabilities in the Xperia PRO and Xperia PRO-I smartphones.

Key Points: 
  • SAN DIEGO, Aug. 11, 2022 /PRNewswire/ -- Sony Electronics Inc. today released a software update that enables new external monitor capabilities in the Xperia PRO and Xperia PRO-I smartphones.
  • In the Xperia PRO and the Xperia PRO-I, the External Monitor feature will now include Livestreaming, Wave Form and False Color capabilities.
  • The External Monitor software update will also enable Xperia PRO with extra control features for select Alpha camerasi.
  • This update now allows creators to use their Sony Alpha camera to livestream through the External Monitor feature on their Xperia PRO or Xperia PRO-I.

Sony Electronics Announces the World's Lightest[i] Constant F4 Wide-Angle Power Zoom Lens, the Compact FE PZ 16-35mm F4 G™

Retrieved on: 
Tuesday, March 22, 2022

Sony Electronics Announces the World's Lightest Constant F4 Wide-Angle Power Zoom Lens, the Compact FE PZ 16-35mm F4 G

Key Points: 
  • Sony Electronics Announces the World's Lightest Constant F4 Wide-Angle Power Zoom Lens, the Compact FE PZ 16-35mm F4 G
    Developed with Sony's vast expertise in lens design, the FE PZ 16-35MM F4 G delivers outstanding performance and control in the world's lightestifull-frame wide-angle power-zoom lens with a constant F4 aperture.
  • The FE PZ 16-35MM F4 G offers an extraordinary blend of breathtaking resolution and beautiful bokeh in a lightweight, compact lens.
  • The FE PZ 16-35MM F4 G utilizes two XD (Extreme Dynamic) Linear motors to control autofocus.
  • The FE PZ 16-35MM F4 G works with Alpha camerasiv to reliably focus, and smoothly and silently track even fast-moving subjects.

Sony Exhibits at the World's Largest International Conference on Accessibility "CSUN Assistive Technology Conference 2022"

Retrieved on: 
Monday, March 14, 2022

Sony applies technology to incorporate accessibility into our products and services to strive for a future where everyone shares the moment, overcoming their limitations.

Key Points: 
  • Sony applies technology to incorporate accessibility into our products and services to strive for a future where everyone shares the moment, overcoming their limitations.
  • Sony Exhibit at CSUN Assistive Technology Conference, World's Largest International Event on Accessibility, March 14-18
    By setting accessibility functions that assist sight, hearing, and operation, users can enjoy watching TV more easily.
  • PlayStation strives to create a gaming experience without barriers that fits the needs of players of all abilities .
  • PlayStation Studios also creates a variety of industrydefining software titles with an array of vision, hearing and motor accessibility settings.

Skyfish Leverages Sony’s Alpha Cameras to Perfect Drone Photogrammetry and Create Engineering-Grade Digital Twins of Large Infrastructure

Retrieved on: 
Thursday, February 17, 2022

The Skyfish autonomous work drone platform is now deeply integrated with Sonys Alpha series cameras to collect the data needed to create precise 3D models, or digital twins of large infrastructure.

Key Points: 
  • The Skyfish autonomous work drone platform is now deeply integrated with Sonys Alpha series cameras to collect the data needed to create precise 3D models, or digital twins of large infrastructure.
  • Designed for precise engineering use cases, Skyfish 3D infrastructure models are measurable and accurate to within 1/32 of an inch.
  • We appreciate the close working relationship and deep technical integration of Sonys Alpha series cameras, noted Dr. Orest Pilskalns, CEO of Skyfish.
  • The high-quality data collected can then be stored, viewed, sharedand exported in various formats fromSkyportal,our secure, AWS-powered, customer data center.

Sony Electronics' is the No. 1 Mirrorless Camera Brand and No. 1 Mirrorless Lens Brand for 2021 in North America

Retrieved on: 
Wednesday, February 16, 2022

SAN DIEGO, Feb. 16, 2022 /PRNewswire/ -- Sony Electronics Inc. – a worldwide leader in digital imaging– continues to lead the industry in bringing mirrorless technology to the world. Following a year of innovative product introductions such as the Alpha 1, Sony Electronics announced today that it was the number one mirrorless camera brandii and full-frame mirrorless camera brand in 2021iii.  This past year also marks the 8th consecutive year Sony has held the #1 position in full-frame mirrorless camerasi.  And lastly, Sony has announced it was the number one mirrorless lens brand in 2021iv as well.

Key Points: 
  • Following a year of innovative product introductions such as the Alpha 1, Sony Electronics announced today that it was the number one mirrorless camera brandiiand full-frame mirrorless camera brand in 2021iii.
  • And lastly, Sony has announced it was the number one mirrorless lens brand in 2021ivas well.
  • ii Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.
  • Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.
    iii Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Annual 2021.