New Two Sides survey shows U.S. consumers believe paper-based packaging is better for the environment than other packaging materials
A new survey commissioned by Two Sides North America and conducted by international research firm Toluna found that U.S. consumers believe paper-based packaging is better for the environment than other packaging materials.
- A new survey commissioned by Two Sides North America and conducted by international research firm Toluna found that U.S. consumers believe paper-based packaging is better for the environment than other packaging materials.
- Survey respondents were asked to rank their preferred packaging material (paper/cardboard, plastic, glass and metal) based on 15 environmental, aesthetic and practical attributes.
- Overall, paper/cardboard packaging was preferred for 10 of the 15 attributes, with half of respondents saying paper/cardboard is better for the environment.
- Consumers also preferred paper/cardboard packaging on other environmental attributes, including being home compostable (65%) and easier to recycle (44%).