Fan loyalty

K-Swiss and McLaren Racing Will Debut Their Collaborative Team Performance-Driven Collection For 2023 F1 Racing Season

Retrieved on: 
Monday, May 1, 2023
DNA, Partnership, Tennis, Formula One, K-Swiss, Culture, History, Collection, Digital product design, Fan loyalty, Weather, McLaren, Shoe, VIP

K-Swiss's The Tubes Technology is an example of this, which is known for its comfort, cushioning, and performance qualities.

Key Points: 
  • K-Swiss's The Tubes Technology is an example of this, which is known for its comfort, cushioning, and performance qualities.
  • With rich history in performance embedded into the culture of both brands, expansion and development were inevitable.
  • By reimagining the proprietary McLaren Team shoe, K-Swiss will offer the same Tubes Technology for day-to-day wear so that fans can feel like a real part of the team.
  • K-Swiss understand our team's need for high-quality, adaptable and comfortable footwear, alongside our passion for pushing boundaries and innovating in all areas," says Lindsey Eckhouse, Director, Licensing and Digital Products, McLaren Racing.

How Twitter Can Increase Sport's Brand Loyalty

Retrieved on: 
Monday, August 19, 2019
Articles, Product management, Marketing, Brand management, Fan loyalty, Brand loyalty, Brand, Sport, Fan, Loyalty

This platform presents a huge opportunity for sports teams and players to increase their following and fan loyalty.

Key Points: 
  • This platform presents a huge opportunity for sports teams and players to increase their following and fan loyalty.
  • Read on to find out how Twitter can increase a sport's brand loyalty.
  • As an athlete, team, or even a league, there are several ways to increase brand loyalty amongst fans.
  • Therefore, the most important rule for teams and athletes on Twitter to increase brand loyalty, as Carola Jain does for the Spartan Race, is to match that intensity and post frequently.