Imagine a World Free of Plastic: Corona Cleans Up Beaches Around the World
LONDON, June 8, 2022 /PRNewswire/ -- Today on World Oceans Day, Corona, an AB InBev global brand, brings its industry-leading net zero plastic footprint* standing to life with an arresting visual installation. The brand unveiled a written letter created from ocean bound plastic with the unifying message, "Imagine a World Free of Plastic" to illustrate the global scale of the ongoing environmental crisis. The plastic used in the exhibit is made from materials pulled from global beach clean-ups conducted by Corona and its partners.
- "World Oceans Day is an opportunity to reflect and understand the human impact on vital natural resources.
- With Corona's long-standing history of protecting paradise, we needed to send an important message to the world," said Felipe Ambra, Global Corona Vice President.
- In addition to the plastic letter, Corona has made significant strides to combat marine plastic pollution in innovative new ways.
- In Germany, Corona created a clever returnable crate program that utilizes over 90% of recycled plastic to avoid producing virgin plastic.