Sabah People's United Front

Berjaya Partners Holista to Offer Healthy Breads and Foods in Starbucks Malaysia, 7-Eleven and Other F&B Outlets

Retrieved on: 
Tuesday, October 12, 2021

Berjaya operates the Malaysian franchises of Starbucks (320 outlets) and Kenny Rogers Roasters (73 outlets) as well as the 7-Eleven chain of convenience stores (2,400 outlets).

Key Points: 
  • Berjaya operates the Malaysian franchises of Starbucks (320 outlets) and Kenny Rogers Roasters (73 outlets) as well as the 7-Eleven chain of convenience stores (2,400 outlets).
  • It also owns the Cosway international network marketing arm which has 396 outlets in Malaysia and 559 outlets globally.
  • Holista has commenced work to develop a range of low-GI white sandwich rolls, croissants, and ciabatta for Starbucks outlets in Malaysia.
  • "Holista is excited to partner Berjaya Group to offer Malaysians a range of healthy foods.

Berjaya Hotels & Resorts Engages SiteMinder To Get Rate Disparity Under Control

Retrieved on: 
Wednesday, August 7, 2019

Today's move supports Berjaya Hotels & Resort's marketing strategy to aggressively grow its online presence and achieve rate parity, where possible.

Key Points: 
  • Today's move supports Berjaya Hotels & Resort's marketing strategy to aggressively grow its online presence and achieve rate parity, where possible.
  • It's become a trend," says Irvine Loo, Director of Digital Marketing at Berjaya Hotels & Resorts.
  • Bookings for Berjaya Hotels & Resorts are coming in faster than ever before, which means we need to be dynamic to drive revenue.
  • Berjaya Hotels & Resorts is a member of the Berjaya Corporation Group of Companies, a public listed Malaysian conglomerate.