Technological Innovation and Content Resources Drive Success of iQIYI's First Chinese Virtual Idol Band "RiCH BOOM"
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Monday, August 5, 2019
The Event featured performances from a star-studded line-up, such as Jay Chou and the company's first Chinese new-gen culture virtual idol band RiCH BOOM (the "Band"), which is composed of 6 band members with different appearance and personalities.
Key Points:
- The Event featured performances from a star-studded line-up, such as Jay Chou and the company's first Chinese new-gen culture virtual idol band RiCH BOOM (the "Band"), which is composed of 6 band members with different appearance and personalities.
- At the Event, the Band also debuted a holographic performance of its newly released single Rich Boom.
- Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content.
- iQIYI's platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user-generated content.