FaZe Clan Reaches Beyond World of Esports Onto Cover of Sports Illustrated’s July Issue
In Sports Illustrateds July issue, Rohan Nadkarni details how FaZe Clan, the gaming, streaming, merchandising, content-creating monster, grew a following and brand reach well beyond the world of esports.
- In Sports Illustrateds July issue, Rohan Nadkarni details how FaZe Clan, the gaming, streaming, merchandising, content-creating monster, grew a following and brand reach well beyond the world of esports.
- View the full release here: https://www.businesswire.com/news/home/20210610005834/en/
A decade ago, FaZe Clan had humble beginnings as an informal collective of gamers trading Call of Duty highlight clips on YouTube. - Today FaZe members have rock star followings, and athletes have noticed: some of the biggest names in analog sports have joined forces with the esports conglomerate.
- Sports Illustrateds first esports-themed cover features Arizona Cardinals quarterback Kyler FaZe K1 Murray, teenaged basketball star LeBron FaZe Bronny James Jr., FaZe Temperrr, FaZe Swagg and FaZe Rug.