Announcement of the List of 2023 Golden Flag Awards Unveils Five Major Trends in Communication Strategies for the Chinese Market
These award-winning cases provide insights into the current communication strategies and trends in the Chinese market, many of which have gained significant traction over the past year.
- These award-winning cases provide insights into the current communication strategies and trends in the Chinese market, many of which have gained significant traction over the past year.
- Data from submissions for this year's Golden Flag Award reveals five major trends in brand communication strategies in the Chinese market:
1. - The majority of exemplary cases focus on corporate social responsibility, ESG communication, environmental protection, and public welfare communication.
- In this year's brand communication cases in the Chinese market, digital communication methods have been widely embraced.