John Paul Mitchell Systems® Announces Total Restage of Tea Tree Brand
LOS ANGELES, April 3, 2024 /PRNewswire/ -- John Paul Mitchell Systems (JPMS™), a leading manufacturer of professional haircare products for the last 44 years, is continuing efforts to become an industry leader in regenerating natural resources and communities through people and plant-positive business practices. The Tea Tree brand, an aromatic line of botanical-inspired hair and body care products featuring Australian tea tree, has new elevated branding, updated imagery, and packaging from post-consumer recycled (PCR) plastic. Tea Tree bottles and jars are now made with 100% PCR, and tubes made with 25% PCR.** Additional packaging design features include new labels designed not to be removed before recycling, and the shampoo and conditioner bottles feature a raised S and C differentiator to increase accessibility.
- The Tea Tree brand, an aromatic line of botanical-inspired hair and body care products featuring Australian tea tree, has new elevated branding, updated imagery, and packaging from post-consumer recycled (PCR) plastic.
- Tea Tree bottles and jars are now made with 100% PCR, and tubes made with 25% PCR.
- The newly refreshed packaging launches with the best-selling Tea Tree Special line, with one shampoo and conditioner sold every 14 and 39 seconds***, respectively.
- Tea Tree Special is also now available in reusable aluminum bottles—the ideal complement to the refill pouches which are made with 75% less plastic.