TRU Colors Announces Strategic Partnership With Molson Coors, Advancing Its Mission to End Street Violence and Unite Communities Across America
Retrieved on:
Wednesday, April 14, 2021
View the full release here: https://www.businesswire.com/news/home/20210414005721/en/\nFounded by George Taylor and rival gang leaders of the Bloods, Crips, and GD, TRU Colors is a for-profit brewery with a tightly integrated social mission to stop street violence and unite communities across America.
Key Points:
- View the full release here: https://www.businesswire.com/news/home/20210414005721/en/\nFounded by George Taylor and rival gang leaders of the Bloods, Crips, and GD, TRU Colors is a for-profit brewery with a tightly integrated social mission to stop street violence and unite communities across America.
- TRU stands for Truth, Responsibility, and Unity.\nThe idea for TRU Colors was sparked five years ago when a 16-year-old was killed in a drive-by shooting.
- Since then, the company has invested in developing a sustainable business model and scalable social mission platform.
- Over 80% of the TRU Colors team are active gang members whose street skills and influence translate into corporate skills and more peaceful streets.