Book:Barbie

Mattel Television Announces Two New Barbie® Specials Premiering in 2021

Retrieved on: 
Thursday, February 18, 2021
Parenting, Children, Entertainment, Specialty, Family, TV and Radio, Consumer, Retail, Licensing (Entertainment), Toys, Barbie films, Mattel, Films, Fashion dolls, Barbie, Mass media, Book:Barbie, Barbie: Life in the Dreamhouse

Mattel, Inc. (NASDAQ: MAT) announced today the upcoming launch of two all-new animated Barbie specials.

Key Points: 
  • Mattel, Inc. (NASDAQ: MAT) announced today the upcoming launch of two all-new animated Barbie specials.
  • Barbie & Chelsea The Lost Birthday, the first dedicated television movie featuring Barbies younger sister Chelsea in a starring role, will launch globally on broadcasters and streaming services this spring.
  • The second special, which follows the success of last years Barbie Princess Adventure, will be a musical that follows Barbie and her friends to New York City.
  • Executive producers for Barbie & Chelsea The Lost Birthday include Bonnett, Fred Soulie, Senior Vice President and General Manager, Mattel Television and Christopher Keenan, Senior Vice President, Content Development and Production, Mattel Television.

DIVATRIM, An Optimal Performance and Nutrition Line, Announces Barbie Blank as Celebrity Spokesperson

Retrieved on: 
Thursday, August 20, 2020
Fashion dolls, Culture, Articles, Barbie, Mattel, Sports, WAGs, Advertising, WAGs, Book:Barbie

LOS ANGELES, Aug. 20, 2020 /PRNewswire/ --LimitlessX, the Creative and Empowering Lifestyle Agency behind DIVATRIM , today announced that television personality and formerWWE Superstar, Barbie Blank will serve as a national spokesperson for the optimal performance and nutrition line.

Key Points: 
  • LOS ANGELES, Aug. 20, 2020 /PRNewswire/ --LimitlessX, the Creative and Empowering Lifestyle Agency behind DIVATRIM , today announced that television personality and formerWWE Superstar, Barbie Blank will serve as a national spokesperson for the optimal performance and nutrition line.
  • Barbie is joining DIVATRIM to launch the "Super Woman" campaign in tandem with the release of its vegan superfood protein blend, Super Woman.
  • Barbie will educate consumers about DIVATRIM and the Super Woman protein mix through a campaign that includes digital advertising, social media, and promotional videos.
  • Barbie has appeared in a number of television shows and was a main cast member of the reality show WAGS.

Barbie reached new heights with launch to space

Retrieved on: 
Monday, July 8, 2019
Barbie, Toys, Mattel, Book:Barbie, Barbie: Life in the Dreamhouse

On Friday, July 5, in London, Ontario, a Barbie Astronaut Doll surpassed those ceilings to reach new heights.

Key Points: 
  • On Friday, July 5, in London, Ontario, a Barbie Astronaut Doll surpassed those ceilings to reach new heights.
  • Held in partnership with Canadian not-for-profit STEM Camp , campers experienced space-related programming and counted down Barbie's launch to space on a high-altitude weather balloon.
  • We were so excited to send Barbie to space, so kids could learn the science and technology behind making this magic happen," explained Lisa Perry, Barbie Brand Manager at Mattel Canada.
  • "For the first time, Barbie went to space and we hope this inspires a new generation of girls who will pursue STEM careers."