Why more food, toiletry and beauty companies are switching to minimalist package designs
The stripped-down packaging you’ll often see is reminiscent of the minimalist art that flourished in the 1960s.
- The stripped-down packaging you’ll often see is reminiscent of the minimalist art that flourished in the 1960s.
- A reaction against overly complex, representative works, the art that emerged in this period was characterized by spareness and abstraction.
- When less is more
First, we wanted to see if shoppers were willing to pay more for products in these packages. - Kashi’s cereal boxes employ a muted color scheme and avoid overloading the package with claims or extensive product descriptions.