2023 Jewellery Consumer Trends Report
Shaping the Future of Jewellery Consumption in China and Beyond: Preferences and Desires of Generation Z and Millennials
- Shaping the Future of Jewellery Consumption in China and Beyond: Preferences and Desires of Generation Z and Millennials
Chow Tai Fook Jewellery’s “2023 Jewellery Consumer Trends Report” highlights the strength of the market opportunity for natural diamonds and pure gold in China, despite the dynamic macroeconomic climate
Chow Tai Fook Jewellery Group today published its first-ever “2023 Jewellery Consumer Trends Report” to chart the evolving preferences of young consumers in Mainland China and Hong Kong, and their motivations for purchasing natural diamonds and pure gold jewellery
(Hong Kong, China, 31 October 2023) Chow Tai Fook Jewellery Group Limited (“Chow Tai Fook Jewellery Group”, the “Group” or the “Company”; SEHK stock code: 1929), China’s leading jewellery brand built on nearly a century of trust and innovation, today published its first-ever “2023 Jewellery Consumer Trends Report” to chart the evolving preferences of young consumers in Mainland China and Hong Kong, and their motivations for purchasing natural diamonds and pure gold jewellery. - “Our first-ever Jewellery Consumer Trends Report captures the evolving preferences of Mainland Chinese and Hong Kong consumers.
- The findings from the “2023 Jewellery Consumer Trends Report” underscore exciting long-term opportunities for the jewellery market in Mainland China and Hong Kong, driven by the strong appetite for natural diamonds and gold jewellery among consumers.
- Chow Tai Fook Jewellery has commissioned IPSOS, an independent multinational market research firm, to undertake the survey for its foremost Jewellery Consumer Trends Report.