Grocery giants Lidl and Whole Foods Market are two of the world's simplest brands
Retrieved on:
Tuesday, October 10, 2023
NEW YORK, Oct. 10, 2023 /PRNewswire/ -- Siegel+Gale, the global brand experience firm—known as The Simplicity Company—has today announced its World's Simplest Brands Tenth Edition (WSBX). WSBX ranks the leading brands on simplicity, asking more than 15,000 people across nine countries which brands and industries provide the simplest experiences. According to the research, 64% of people are willing to pay more for simpler brand experiences, and 78% of people are more likely to recommend a brand for its simpler experiences and communications.
Key Points:
- WSBX ranks the leading brands on simplicity, asking more than 15,000 people across nine countries which brands and industries provide the simplest experiences.
- Brand complexity results in $780 billion of total annual unrealized revenue among the global brands surveyed.
- Additionally, since 2009, the publicly traded simplest brands consistently outperform the average global stock index by 1,600%.
- "From finance to technology to groceries, the findings in World's Simplest Brands Tenth Edition reveal that simplicity is not a byproduct of success – it's the reason why brands thrive."