Paradis Sport Launches First Performance Underwear Brand for Female Athletes
LAKEVILLE, Conn., Jan. 25, 2022 /PRNewswire-PRWeb/ -- Paradis Sport launched a new e-retail brand with its first product: a performance seamless bikini that is designed by women for women who love to be active.
- LAKEVILLE, Conn., Jan. 25, 2022 /PRNewswire-PRWeb/ -- Paradis Sport launched a new e-retail brand with its first product: a performance seamless bikini that is designed by women for women who love to be active.
- Paradis Sport has three more products in development: a natural fiber bikini, a natural fiber thong, and a seamless thong.
- These women are part of a larger team of athletes who contribute feedback during the product design and development process.
- Until now, women's active underwear has been overlooked, leaving everyone from elite athletes to weekend warriors distracted by underwear that rides up, has annoying tags, or doesn't stretch and recover.