SUMMER AND SELTZER SEASON LIVE ON! TRULY HARD SELTZER CELEBRATES RETURN OF FAN-FAVORITE FLAVOR, TRULY ROSÉ, IN NEWEST LIMITED RELEASE
BOSTON, Sept. 20, 2023 /PRNewswire/ -- Is summer just a state of mind? Does a change in season always call for a season of change? Truly Hard Seltzer believes it's always seltzer season and introduces a new mix pack to ease the transition from summer to fall. The all-new Celebrations Mix Pack brings the long-awaited return of Truly's most requested flavor, Truly Rosé, plus three new seasonal styles, Peach Fizz, Cranberry Cheers, and Citrus Sparkler. Available nationwide following the success of Truly's mystery inspired "Wonderworld" pack and its latest seasonal "Red, White & Tru" pack, "Celebrations" gives Truly fans plenty to celebrate as they extend the good vibes of summer into fall festivities.
- Truly Hard Seltzer believes it's always seltzer season and introduces a new mix pack to ease the transition from summer to fall.
- The all-new Celebrations Mix Pack brings the long-awaited return of Truly's most requested flavor, Truly Rosé, plus three new seasonal styles, Peach Fizz, Cranberry Cheers, and Citrus Sparkler.
- "Truly and rosé may be synonymous with summer, but to us, it's always seltzer season," said Matt Withington, Truly's Senior Director of Marketing.
- Truly Rosé is back for a limited time in the Truly Celebrations Mix Pack.