Mars and Rubicon Halloween 2022 Innovation: Tackling Packaging Waste
NEWARK, N.J., Oct. 5, 2022 /PRNewswire/ -- As Halloween approaches, Mars has again put the consumer first by introducing an innovative collaboration to minimize wrapper waste this Halloween season. Working with leading digital waste and recycling solutions provider Rubicon Technologies, Inc. (NYSE: RBT), Mars will offer specially designed, recyclable, trick-or-treating bags throughout October as an expansion of Rubicon's existing Trick or Trash™ campaign. The collaboration aims to give Halloween lovers a simple, fun, and free way to tackle wrapper waste by providing trick-or-treat bags with a prepaid postage stamp and simple three-step instructions on how to return it for proper recycling. Once returned, each individual bag and the wrappers placed inside are fully recycled for future use.
- NEWARK, N.J., Oct. 5, 2022 /PRNewswire/ -- As Halloween approaches, Mars has again put the consumer first by introducing an innovative collaboration to minimize wrapper waste this Halloween season.
- "Mars, and our iconic line-up of brands, put the consumer at the heart of all we do, especially during our biggest moments like Halloween," said Tim LeBel, Chief Halloween Officer and President of Sales at Mars Wrigley.
- This year, our Halloween leadership highlights Mars' commitment to a healthy planet by providing a simple way to minimize packaging waste with the Mars and Rubicon Trick or Trash bags."
- Mars' collaboration with Rubicon underscores the company's commitment to contributing to a circular economy where packaging material never becomes waste, but is recycled, reused, or composted and supports the Mars Sustainable in a Generation Plan .