Anicura

Mars and Rubicon Halloween 2022 Innovation: Tackling Packaging Waste

Retrieved on: 
Wednesday, October 5, 2022

NEWARK, N.J., Oct. 5, 2022 /PRNewswire/ -- As Halloween approaches, Mars has again put the consumer first by introducing an innovative collaboration to minimize wrapper waste this Halloween season. Working with leading digital waste and recycling solutions provider Rubicon Technologies, Inc. (NYSE: RBT), Mars will offer specially designed, recyclable, trick-or-treating bags throughout October as an expansion of Rubicon's existing Trick or Trash™ campaign. The collaboration aims to give Halloween lovers a simple, fun, and free way to tackle wrapper waste by providing trick-or-treat bags with a prepaid postage stamp and simple three-step instructions on how to return it for proper recycling. Once returned, each individual bag and the wrappers placed inside are fully recycled for future use. 

Key Points: 
  • NEWARK, N.J., Oct. 5, 2022 /PRNewswire/ -- As Halloween approaches, Mars has again put the consumer first by introducing an innovative collaboration to minimize wrapper waste this Halloween season.
  • "Mars, and our iconic line-up of brands, put the consumer at the heart of all we do, especially during our biggest moments like Halloween," said Tim LeBel, Chief Halloween Officer and President of Sales at Mars Wrigley.
  • This year, our Halloween leadership highlights Mars' commitment to a healthy planet by providing a simple way to minimize packaging waste with the Mars and Rubicon Trick or Trash bags."
  • Mars' collaboration with Rubicon underscores the company's commitment to contributing to a circular economy where packaging material never becomes waste, but is recycled, reused, or composted and supports the Mars Sustainable in a Generation Plan .

Accenture Collaborates with Mars to Develop “Factory of the Future” Using AI, Cloud, Edge and Digital Twins

Retrieved on: 
Tuesday, October 4, 2022

(Photo: Business Wire)

Key Points: 
  • (Photo: Business Wire)
    Accenture and Mars have been trialing digital twins for Mars manufacturing operations since late 2020.
  • Applied to its manufacturing plants, digital twins will enable Mars to simulate and validate the results of product and factory adjustments before allocating time and resources in the physical space.
  • The digital twin gave Mars a birds-eye view of the production lines at one of its factories in Illinois.
  • Under the new agreement, Accenture and Mars will work together to apply digital twin technology and models to the companys manufacturing facilities globally.

M&M'S® Welcomes First New Character in a Decade

Retrieved on: 
Wednesday, September 28, 2022

NEWARK, N.J., Sept. 28, 2022 /PRNewswire/ -- For the first time in a decade, M&M'S®, proudly part of Mars, is expanding its iconic crew with the introduction of a new character and spokescandy – meet Purple.

Key Points: 
  • She joins the legendary cast of M&M'S characters, who recently were given a refresh with updated looks and more nuanced personalities in January.
  • "Mars is thrilled to debut the newest member of the M&M'S cast of characters to the world.
  • Our new character reminds us to celebrate what makes us unique," said Jane Hwang, Global Vice President at Mars Wrigley.
  • For more information about M&M'S new character and to stream her new track, fans can visit M&M'S on Facebook , Instagram , Twitter or at MMS.com .

M&M'S® Welcomes First New Character in a Decade

Retrieved on: 
Wednesday, September 28, 2022

NEWARK, N.J., Sept. 28, 2022 /PRNewswire/ -- For the first time in a decade, M&M'S®, proudly part of Mars, is expanding its iconic crew with the introduction of a new character and spokescandy – meet Purple.

Key Points: 
  • She joins the legendary cast of M&M'S characters, who recently were given a refresh with updated looks and more nuanced personalities in January.
  • "Mars is thrilled to debut the newest member of the M&M'S cast of characters to the world.
  • Our new character reminds us to celebrate what makes us unique," said Jane Hwang, Global Vice President at Mars Wrigley.
  • For more information about M&M'S new character and to stream her new track, fans can visit M&M'S on Facebook , Instagram , Twitter or at MMS.com .

Accessible Only By Biometric Fingerprint, Mars Debuts First STARBURST® "Un-Shareable" Pack

Retrieved on: 
Tuesday, September 27, 2022

NEWARK, N.J., Sept. 27, 2022 /PRNewswire/ -- Building on the consumer-generated "You Are A Pink STARBURST" self-love mantra, STARBURST is encouraging fans to put themselves first this fall by debuting the brand's first "Un-Shareable" pack of candy for its All Pink packs. Created in partnership with Mycube Safe®, a 3rd-generation family safe business, the STARBURST All Pink "Un-Share" Packs are personal packs of All Pink product safely secured within a masterfully crafted biometric safe. The branded safes are designed to not only protect the precious Pink STARBURST inside, but also store personal treasures and mementos that inspire moments of happiness.

Key Points: 
  • Over the last few years, STARBURST has been on a mission to encourage self-care and self-love, and to remind fans that "You Are A Pink STARBURST."
  • Following the outpouring of love for Pink STARBURST, and all it represents, the brand answered by creating STARBURST All Pink Packs and making them a permanent offering on-shelf.
  • Fans who do not win an "Un-Share" Pack can still snag STARBURST All Pink at retailers nationwide.
  • To keep up with the latest STARBURST news, follow STARBURST on Twitter , Instagram , Facebook and TikTok .

Berry Global and Mars, Incorporated Announce the Launch of Recycled Content Packaging

Retrieved on: 
Tuesday, September 27, 2022

With the shared mission of creating more sustainable packaging solutions, Berry and Mars will launch the new jars for the M&MS, SKITTLES, and STARBURST brands later this month.

Key Points: 
  • With the shared mission of creating more sustainable packaging solutions, Berry and Mars will launch the new jars for the M&MS, SKITTLES, and STARBURST brands later this month.
  • View the full release here: https://www.businesswire.com/news/home/20220927005438/en/
    Berry Global and Mars, Incorporated announce the launch of recycled content packaging.
  • Together the companies are driving positive societal impact through new M&MS, SKITTLES, and STARBURST packaging with 15% recycled plastic.
  • At Berry Global Group, Inc. (NYSE: BERY), we create innovative packaging and engineered products that we believe make life better for people and the planet.

Mars Wrigley Advances Cocoa Sustainability with Progress on Women's Empowerment and Protecting Forests

Retrieved on: 
Thursday, September 22, 2022

Andrew Clarke, Mars Wrigley Global President: "Too many cocoa farmers continue to face a series of challenges from poverty to child labor and deforestation.

Key Points: 
  • Andrew Clarke, Mars Wrigley Global President: "Too many cocoa farmers continue to face a series of challenges from poverty to child labor and deforestation.
  • Amber Johnson, Vice-President Mars Wrigley Cocoa: "We can't do this work alone.
  • Enabled by its Cocoa for Generations strategy, Mars Wrigley is strongly committed to accelerating the transformation of the cocoa supply chain.
  • Mars Wrigley's progress against the goals laid out in the Cocoa for Generations strategy include two notable milestones:
    Unlocking opportunities for women.

Mars And Lil Nas X Debut M&M'S® Pack Collaboration

Retrieved on: 
Thursday, September 22, 2022

NEWARK, N.J., Sept. 21, 2022 /PRNewswire/ -- M&M'S®, proudly part of Mars, announced the next phase of its partnership with music megastar and cultural trailblazer, Lil Nas X. Mars and Lil Nas X will unveil limited-edition M&M'S Packs inspired by their shared mission to bring people together through colorful fun and music.

Key Points: 
  • We are thrilled to partner with Lil Nas X to support the power of the arts and create a positive societal impact in our society."
  • "Growing up I would have never thought my face would be on M&M'S but here we are, and it's amazing," said Lil Nas X.
  • The Lil Nas X and M&M'S pack collaboration will specifically benefit the country's largest annual public arts project, the Sing For Hope Pianos, which arranges artist-designed pianos in public spaces to encourage connections through impromptu music-making.
  • The M&M'S x Lil Nas X inspired Sing for Hope Piano will make an appearance at Radio City Music Hall on September 21 as part of the singer's Long Live Montero Tour.

Mars Petcare Awards Grants to Organizations Serving Cats and Introduces Community Cat Toolkit through its BETTER CITIES FOR PETS™ Program

Retrieved on: 
Tuesday, September 20, 2022

FRANKLIN, Tenn., Sept. 20, 2022 /PRNewswire/ -- Today, Mars Petcare surprised six organizations across the U.S. with grants to support their community cat programs, further demonstrating its commitment to its purpose: A BETTER WORLD FOR PETS. The funds will help support a variety of innovative programs that cater to the unique needs of the estimated 41 million street and stray cats1. To further assist development of community cat programs across the country, the company also recently launched its first Community Cat Toolkit through its BETTER CITIES FOR PETS™ program to serve as a resource for cities on how to care for cats and become more pet-friendly.

Key Points: 
  • We're glad to help shine a spotlight on how strategic community cat programs can reduce overpopulation and improve community cats' overall quality of life."
  • The new Community Cat Toolkit from Mars Petcare's BETTER CITIES FOR PETS program was created to educate communities on how to provide care for community cats.
  • To learn more about community cats, please visitthe BETTER CITIES FOR PETS program website to see how you can help.
  • For more information about the BETTER CITIES FOR PETS program and the BETTER CITIES FOR PETS certification, visit BetterCitiesForPets.com .

THE CESAR® BRAND CREATES A GAME DAY SPREAD FOR DOGS, INSPIRED BY FAN-FAVORITE FLAVORS

Retrieved on: 
Tuesday, September 13, 2022

FRANKLIN, Tenn., Sept. 13, 2022 /PRNewswire/ -- Game days are all about bonding with friends over football and food – and, alongside your furry best friend. This fall, the CESAR® brand has cooked up the ultimate way for pet parents and their dogs to enjoy game day fun and flavors together, by creating a pup-perfect menu inspired by fan-favorite foods.

Key Points: 
  • This fall, the CESAR brand has cooked up the ultimate way for pet parents and their dogs to enjoy game day fun and flavors together, by creating a pup-perfect menu inspired by fan-favorite foods.
  • *
    To unveil these new go-to game day recipes for your bestie, the CESAR brand teamed up with Food Network host, chef and author, Jeff Mauro, and his pups Pinot G and JoJo, to help fans prep for a joyful game day side-by-side.
  • "I love Chicago-style Italian Beef on game day, and the CESAR brand has inspired me to treat Pinot G and JoJo to flavor combinations that match football food favorites, giving them the touchdown experience they deserve, and the high-quality ingredients and flavors they crave."
  • *Disclaimer: This is the CESAR brand's fun way to get our furry friends involved in game day.