Ladder Releases Debut Brand Campaign Designed to Reach New Generation of Consumers
Retrieved on:
Tuesday, October 12, 2021
It is that combination of familiarity and surprise that enables the brand to cut through the noise in a unique way.
Key Points:
- It is that combination of familiarity and surprise that enables the brand to cut through the noise in a unique way.
- The brand promise is incredibly strong and resonates with a generation of consumers that feels like life insurance wasn't built for them."
- Ladder's mission is to redeem life insurance for digital consumers making it as accessible, affordable, and beloved as it should be.
- By reflecting back their own humor, Ladder empowers viewers to crack open that conversation in a way that feels familiar.