True Value Empowers DIYers and Local Retailers with First Campaign in Decade
CHICAGO, April 2, 2024 /PRNewswire/ -- True Value, the iconic hardware store brand with a rich legacy spanning 75 years, proudly announces the launch of its "Hardware Hero" campaign in partnership with its agency of record Laughlin Constable. At a time when retail is down across industries, and consumers are pinching pennies, True Value is leveraging its legacy brand, deep expertise, and operational scale to ensure independent home improvement retailers thrive.
- At a time when retail is down across industries, and consumers are pinching pennies, True Value is leveraging its legacy brand, deep expertise, and operational scale to ensure independent home improvement retailers thrive.
- "Every part of the home improvement process is empowering, and it's so satisfying to be the champion of your domain.
- Campaign creative utilizes a re-working of the famous '80s song "Jukebox Hero" to turn everyday homeowners into hardware, lawncare and paint heroes.
- I think we nailed how welcoming your local True Value is, and that you are guaranteed to easily get expert advice and great products to keep your momentum going."