Hyundai Motor Group Rolls Out Art Cars in Paris, Supporting Busan's Bid to Host 2030 World Expo
The campaign continues the Group's global support for Busan's bid, this time for the Busan Expo Symposium and K-Pop concert in Paris from October 9–15.
- The campaign continues the Group's global support for Busan's bid, this time for the Busan Expo Symposium and K-Pop concert in Paris from October 9–15.
- To emphasize Busan's commitment to hosting a carbon-neutral World Expo, the Group is providing the Korean delegation with 10 art cars, including two all-electric models, Hyundai Motor's IONIQ 5 and the Kia EV6.
- During the campaign in Paris, the art cars will be exhibited around the famous locations in Paris, such as the Eiffel Tower and the Louvre Museum.
- The campaign will help strengthen Busan's appeal as a candidate city for the 2030 World Expo to key officials from BIE member countries and tourists from around the world.