TUI accelerates global CX strategy with Tealium
The expanded relationship includes Tealium as the key CDP partner for TUI’s digital and e-commerce business segments.
- The expanded relationship includes Tealium as the key CDP partner for TUI’s digital and e-commerce business segments.
- A customer since 2012, TUI first engaged Tealium to enhance its digital transformation journey with strategic data collection and management solutions, help scale its data-driven business solutions, and overall obtain a deeper intelligence about its customers.
- Since then, TUI has expanded its relationship with Tealium by leveraging its predictive analytics , and Conversions API (CAPI) solutions, which have demonstrated immense value globally.
- “This recent expansion with TUI is a resounding endorsement of our capabilities and the trust our clients place in us,” said Rob Coyne, Senior Vice President and Managing Director, EMEA, at Tealium.