Webtrekk

Insight-led Customer Engagement: Mapp wins Gold Stevie Award for Intelligence-based User Segments

Retrieved on: 
Thursday, September 17, 2020
Articles, Business intelligence, Analytics, Big data, Business, Web analytics, Webtrekk

Mapp received the award in recognition of its Intelligence-based User Segments, which is integrated into Mapp Cloud and provides a direct link between Mapp Intelligence, its AI-enabled customer analytics solution, and Mapp Engage, the cross-channel marketing solution.

Key Points: 
  • Mapp received the award in recognition of its Intelligence-based User Segments, which is integrated into Mapp Cloud and provides a direct link between Mapp Intelligence, its AI-enabled customer analytics solution, and Mapp Engage, the cross-channel marketing solution.
  • Customers can create smart user segments based on the data and insights available in Mapp Intelligence, including page views, product interactions, customer journey, and user attributes.
  • The insights provided by Mapp Intelligence allow user segments to be configured in just a few clicks.
  • Michael Diestelberg, Vice President, Product & Marketing at Mapp, comments: "It is a huge privilege to receive this highly respected Gold Stevie Award for Mapp's Intelligence-based User Segments.

Mapp Announces Record New Sales Growth in 2020

Retrieved on: 
Wednesday, August 19, 2020
Articles, Business, Business intelligence, Customer experience, Webtrekk, Economy, Analytics, Customer engagement

SAN DIEGO, Aug. 19, 2020 /PRNewswire/ --Mapp, one of the world's largest independent marketing platforms, today announced record growth in sales for the first half of 2020.

Key Points: 
  • SAN DIEGO, Aug. 19, 2020 /PRNewswire/ --Mapp, one of the world's largest independent marketing platforms, today announced record growth in sales for the first half of 2020.
  • The global provider of insight-led customer engagement increased its new sales bookings by 72%, compared to the previous year.
  • The AI-based customer analytics solution Mapp Intelligence has been the catalyst of this growth, following the acquisition of Webtrekk last year.
  • The holistic Mapp Cloud portfolio offers marketers comprehensive support in the areas of marketing analytics, cross-channel marketing, and data management.

Mapp releases Summer Update: Location-based targeting, marketing hacks and new integrations

Retrieved on: 
Tuesday, August 4, 2020
Business intelligence, Digital marketing, Online advertising, Mobile marketing, Marketing, Analytics, Marketing automation, Webtrekk

The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing.

Key Points: 
  • The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing.
  • Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems.
  • Michael Diestelberg, VP Product & Marketing at Mapp, comments: "More than ever, digital marketing is focused on cost efficiency.
  • This new feature of Mapp Engage, the cross-channel marketing solution, allows the device's location to be a trigger for targeted customer activation.

Extensive Mapp Cloud Product Update: Improved Insight-led Customer Engagement

Retrieved on: 
Tuesday, April 7, 2020
Business intelligence, Economy, Business, Customer experience, Customer engagement, Customer analytics, Analytics, Marketing, Webtrekk

SAN DIEGO, April 7, 2020 /PRNewswire/ --Mapp, the international provider of insight-led customer engagement, today released a comprehensive range of product updates for its digital marketing platform Mapp Cloud.

Key Points: 
  • SAN DIEGO, April 7, 2020 /PRNewswire/ --Mapp, the international provider of insight-led customer engagement, today released a comprehensive range of product updates for its digital marketing platform Mapp Cloud.
  • These provide a direct link between Mapp Intelligence, the AI-enabled customer analytics solution, and Mapp Engage, the cross-channel marketing solution.
  • Create smart user segments based on all the data and insights available in Mapp Intelligence, including page views, product interactions, customer journey and user attributes.
  • With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts and the exciting insights that come with it.

Michael Diestelberg promoted to Vice President Product & Marketing at Mapp to lead global marketing

Retrieved on: 
Thursday, January 9, 2020
Marketing, Customer experience, Market economics), Microeconomics, Product management, Customer engagement, Webtrekk, Product marketing

SAN DIEGO and BERLIN, Jan. 9, 2020 /PRNewswire/ -- Mapp, the insight-based customer engagement platform, has announced the promotion of Michael Diestelberg to Vice President Product & Marketing.

Key Points: 
  • SAN DIEGO and BERLIN, Jan. 9, 2020 /PRNewswire/ -- Mapp, the insight-based customer engagement platform, has announced the promotion of Michael Diestelberg to Vice President Product & Marketing.
  • Michael Diestelberg was promoted to Vice President of Webtrekk in 2018.
  • Following the successful acquisition of Webtrekk by Mapp, he is now in charge of product development and the management of all marketing activities at an international level.
  • Michael's responsibilities include establishing the global Mapp brand and expanding the insight-based customer engagement platform to respond to constantly evolving customer needs.

Saving time for marketers and analysts: Mapp launches Smart Alerts for the intelligent detection of data anomalies

Retrieved on: 
Tuesday, December 17, 2019
Webtrekk, Marketing

Smart Alerts add yet another important function to Mapp Intelligence powered by Webtrekk, targeting both marketers and data analysts in the finance, e-commerce, and publishing sectors.

Key Points: 
  • Smart Alerts add yet another important function to Mapp Intelligence powered by Webtrekk, targeting both marketers and data analysts in the finance, e-commerce, and publishing sectors.
  • Mapp can provide its customers with pre-defined Smart Alerts, but companies can also configure their own monitoring mechanisms.
  • Steve Warren, CEO of Mapp: "Smart Alerts are another step to streamline the daily work of marketers and data analysts.
  • With Smart Alerts, Mapp Intelligence powered by Webtrekk acquires yet another key function that is geared to the wishes of our customers."

Mapp Intelligence takes data-driven cross-channel marketing to the next level

Retrieved on: 
Tuesday, September 3, 2019
Business intelligence, Big data, Economy, Articles, Data, Digital marketing, Data management platform, Analytics, Predictive analytics, Marketing intelligence, Webtrekk

This innovation is a substantial step towards the integration of Webtrekk's customer intelligence and marketing analytics software with Mapp's digital marketing cloud, Mapp Cloud.

Key Points: 
  • This innovation is a substantial step towards the integration of Webtrekk's customer intelligence and marketing analytics software with Mapp's digital marketing cloud, Mapp Cloud.
  • Mapp Intelligence powered by Webtrekk enriches Mapp's portfolio, comprising the Mapp Engage cross-channel execution engine and the Mapp Acquire data management platform to deliver a truly comprehensive package for real marketing intelligence.
  • Mapp Intelligence powered by Webtrekk delivers the following services:
    Artificial Intelligence:Using artificial intelligence, predictive analytics can accurately forecast the customer lifetime value or conversion and churn probabilities.
  • Mapp has global offices in eight countries and is the parent company to Webtrekk, European leader in marketing analytics and customer intelligence.

Mapp Completes the Acquisition of Webtrekk

Retrieved on: 
Wednesday, June 5, 2019
MAPP, Webtrekk, Customer engagement

Webtrekk is now fully a Mapp company while simultaneously remaining a stand-alone solution.

Key Points: 
  • Webtrekk is now fully a Mapp company while simultaneously remaining a stand-alone solution.
  • Mapp and Webtrekk will combine their services into a fully integrated package allowing marketers to collect, analyze, and activate their data for customer engagement through a single platform.
  • "We are delighted that the acquisition has been successfully completed and that we can now officially welcome Webtrekk into our fold," commented Steve Warren, CEO of Mapp.
  • "We are looking forward to our common future with Mapp," adds Christian Sauer, founder of Webtrekk.

Mapp Completes the Acquisition of Webtrekk

Retrieved on: 
Wednesday, June 5, 2019
MAPP, Webtrekk, Customer engagement

Webtrekk is now fully a Mapp company while simultaneously remaining a stand-alone solution.

Key Points: 
  • Webtrekk is now fully a Mapp company while simultaneously remaining a stand-alone solution.
  • Mapp and Webtrekk will combine their services into a fully integrated package allowing marketers to collect, analyze, and activate their data for customer engagement through a single platform.
  • "We are delighted that the acquisition has been successfully completed and that we can now officially welcome Webtrekk into our fold," commented Steve Warren, CEO of Mapp.
  • "We are looking forward to our common future with Mapp," adds Christian Sauer, founder of Webtrekk.