Daiya and Lionel Boyce celebrate dupe culture with Fromage Forgery
NEW YORK, Jan. 25, 2024 /PRNewswire/ -- Dupe culture has taken the world by storm, making luxury products more accessible than ever before. But unlike with bags, jewelry, and make-up, no food brand has dared step into that space. Today, dairy-free brand Daiya launches Fromage Forgery – a project with the simple goal of spreading the brand's uncanny cheese dupe to the masses with the help of actor Lionel Boyce.
- Today, dairy-free brand Daiya launches Fromage Forgery – a project with the simple goal of spreading the brand's uncanny cheese dupe to the masses with the help of actor Lionel Boyce.
- Daiya's recently reformulated dairy-free cheese (with its revolutionary Daiya Oat Cream™ blend) melts like dairy, officially achieving 'cheese dupe status.'
- John Kelly, Chief Marketing Officer at Daiya, also added:
"The beauty of contemporary dupe culture is that it opens high-end luxury to the masses. - The Fromage Forgery campaign puts the spotlight on a product that truly bridges the gap between consumer expectations and dairy-free offerings".