Rideshare advertising

Octopus Interactive Announces Partnership with Place Exchange

Retrieved on: 
Wednesday, July 28, 2021
Carsharing, Advertising, Rideshare advertising, Uber, Out-of-home advertising, Transport

BETHESDA, Md., July 28, 2021 (GLOBE NEWSWIRE) -- Octopus Interactive , the largest national network of interactive screens inside of Uber and Lyft vehicles, announced today a partnership with Place Exchange to make Octopus rideshare inventory available to be bought programmatically on Place Exchanges marketplace of Digital Out-of-Home advertising inventory.

Key Points: 
  • BETHESDA, Md., July 28, 2021 (GLOBE NEWSWIRE) -- Octopus Interactive , the largest national network of interactive screens inside of Uber and Lyft vehicles, announced today a partnership with Place Exchange to make Octopus rideshare inventory available to be bought programmatically on Place Exchanges marketplace of Digital Out-of-Home advertising inventory.
  • The partnership between Octopus and Place Exchange comes as the rideshare industry continues a strong recovery from the disruption caused by the Covid-19 pandemic and as Octopus undertakes a major network expansion in 2021.
  • Place Exchange customers can now see for themselves the kind of performance delivered with in-vehicle rideshare advertising,'' said Ryan Bricklemyer, VP of Ad Operations and Product at Octopus Interactive.
  • Place Exchanges unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance.

Rideshare App CueRide Offers Discounted Rides to Get Atlanta Voters to the Polls

Retrieved on: 
Monday, December 28, 2020
Public policy, Government, White House, Federal Government, Internet, State, Local, Automotive, Technology, Recreational vehicles, Mobile, Wireless, Ridesharing, Carsharing, Uber, Rideshare advertising

CueRide , the new rideshare app that promises to put drivers first, is entering the rideshare app industry with a mission: to get voters to the polls on January 5th.

Key Points: 
  • CueRide , the new rideshare app that promises to put drivers first, is entering the rideshare app industry with a mission: to get voters to the polls on January 5th.
  • Atlanta voters will enjoy $10 in ride credits to the polls for the State Senates critical runoff election.
  • Besides supporting riders and their right to vote, the app disrupts the traditional rideshare model by putting drivers back in control of their earnings.
  • CueRide's model steers the ridesharing industry in the right direction by combating high commission fees and reduced take-home pay for their drivers.

Octopus Interactive presents innovative new "rideshare" marketing platform at IAB NewFronts 2020

Retrieved on: 
Monday, July 13, 2020
Marketing, Location-based software, Media manipulation, Uber, Lyft, Carsharing, Advertising, Online advertising, Interactive advertising, Rideshare advertising

NEW YORK, July 13, 2020 /PRNewswire/ -- Octopus Interactive , the largest network of interactive screens inside Uber and Lyft vehicles was a first-time presenter at the Interactive Advertising Bureau NewFronts 2020, the leading digital advertising gathering.

Key Points: 
  • NEW YORK, July 13, 2020 /PRNewswire/ -- Octopus Interactive , the largest network of interactive screens inside Uber and Lyft vehicles was a first-time presenter at the Interactive Advertising Bureau NewFronts 2020, the leading digital advertising gathering.
  • Octopus enhances the rideshare experience with interactive games, cash prizes and other entertainment for Lyft and Uber riders.
  • For advertisers, Octopus engages millions of rideshare passengers a month, putting brands front and center with geo-targeted, interactive video ads.
  • Octopus provides benefits to both advertisers and drivers through our unique interactive video advertising and entertainment platform in rideshare vehicles.

VUGO to Offer Free Rideshare Advertising to Tampa Bay Area Small Businesses Impacted by the COVID-19 Pandemic

Retrieved on: 
Monday, May 11, 2020
Geography of Florida, Florida, Vugo, Carsharing, Rideshare advertising, Tampa, Florida, Tampa Bay

TAMPA, Fla., May 11, 2020 /PRNewswire/ --Founder & CEO of VUGO Robert Flessner announced via Twitter today that Tampa Bay Area Small Businesses are now eligible for VUGOs small business relief program.

Key Points: 
  • TAMPA, Fla., May 11, 2020 /PRNewswire/ --Founder & CEO of VUGO Robert Flessner announced via Twitter today that Tampa Bay Area Small Businesses are now eligible for VUGOs small business relief program.
  • The program is offering up to a year of free rideshare advertising to qualified Tampa Bay area small businesses.
  • Most of our free rideshare advertising campaigns will last 30, 60 and 90 days.
  • Vugo currently has offices in the San Francisco Bay Area and Minneapolis but will be consolidating their headquarters to Florida this year.

VUGO® a Pioneer in Rideshare Advertising Announces Commitment From Florida Funders to Lead Series A, Relocates Corporate HQ to Florida in Response to Florida Senate Establishing Rideshare Advertising Guidelines via HB 1039

Retrieved on: 
Monday, April 20, 2020
Carsharing, Vugo, Rideshare advertising, Advertising, Communication

This commitment comes after an announcement last month that Rep. Bob Rommel's rideshare advertising bill (HB 1039), establishing guidelines for rideshare advertising, and opening up this lucrative market, was passed by the Florida senate.

Key Points: 
  • This commitment comes after an announcement last month that Rep. Bob Rommel's rideshare advertising bill (HB 1039), establishing guidelines for rideshare advertising, and opening up this lucrative market, was passed by the Florida senate.
  • VUGO pioneered the rideshare advertising space in 2015 and has been defending rideshare drivers right to advertise since then.
  • VUGO will be moving their corporate offices to Florida in response to the new legislation in Florida.
  • "We are excited about expanding our network in Florida and working with Florida Funders to continue to drive innovation in rideshare advertising.

Wrapify Launches Static+ Rideshare Topper to Offer Brands Targeted and Scalable OOH Advertising

Retrieved on: 
Wednesday, January 8, 2020
Communication design, Marketing, Media manipulation, Communication, Carsharing, Out-of-home advertising, Advertising campaigns, Rideshare advertising, Ooh, Advertising

SAN DIEGO, Jan. 08, 2020 (GLOBE NEWSWIRE) -- Wrapify , the performance-driven ad tech platform for brands powered by OOH and the gig economy, today announced the launch of the Static+ Rideshare Topper for targeted advertising campaigns.

Key Points: 
  • SAN DIEGO, Jan. 08, 2020 (GLOBE NEWSWIRE) -- Wrapify , the performance-driven ad tech platform for brands powered by OOH and the gig economy, today announced the launch of the Static+ Rideshare Topper for targeted advertising campaigns.
  • Now, with our Static+ Rideshare Topper, we are paving the way for more organizations to capitalize on this effective form of advertising.
  • According to Nielsens 2019 OOH Advertising Study , transit advertising is one of the most noticeable OOH advertising mediums.
  • As rideshare advertising continues to manifest into a highly utilized and effective segment of OOH advertising, brands, agencies and publishers can now leverage Wrapifys Static+ Rideshare Topper at a price point feasible for campaign deployment at a national level.

Fair Offers Uber Drivers Access to Free Car For The First Week

Retrieved on: 
Thursday, May 30, 2019
Transport, Carsharing, Transportation network companies, Location-based software, Uberisation, Commuting, Uber, Service industries, Legality of TNCs by jurisdiction, Rideshare advertising

The programlaunched in January in Californiawill give eligible Uber drivers in select markets across the U.S. the ability to drive for free for the first week.

Key Points: 
  • The programlaunched in January in Californiawill give eligible Uber drivers in select markets across the U.S. the ability to drive for free for the first week.
  • With no credit requirement, Uber drivers will be able to access a pre-owned rideshare-ready car through Fair.
  • It's an unprecedented way to expand access to earning opportunities to thousands of new Uber drivers and ensure the growth of ridesharing going forward."
  • The program deepens a 16-month-old partnership between Fair and Uber that allows rideshare drivers to access a Fair car to drive with Uber, pay for it weekly and turn it in any time they want.