Brand safety

IAS Expands Total Media Quality Product to YouTube Shorts

Retrieved on: 
Tuesday, December 12, 2023

NEW YORK, Dec. 12, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced an expansion of its measurement capabilities on YouTube. IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite.

Key Points: 
  • NEW YORK, Dec. 12, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced an expansion of its measurement capabilities on YouTube.
  • IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite.
  • With Total Media Quality for YouTube, advertisers can view brand safety and suitability metrics for impressions served on YouTube Shorts, in addition to viewability and invalid traffic measurement, globally across 30+ languages.
  • "Since IAS launched Total Media Quality for YouTube earlier this year, we've been able to provide new levels of insight into video content for advertisers through our advanced AI-driven technology and expanded reporting capabilities," said Lisa Utzschneider, CEO, IAS.

A New Era for Digital Out-of-Home Campaigns: Quotient Launches New Brand Safety Capability to Maximize DOOH Campaign Targeting

Retrieved on: 
Wednesday, August 23, 2023

This new feature gives brands trust and transparency regarding the execution of their DOOH advertising to improve the effectiveness of their campaigns.

Key Points: 
  • This new feature gives brands trust and transparency regarding the execution of their DOOH advertising to improve the effectiveness of their campaigns.
  • It’s important for brand content to be displayed in high-quality environments that deliver effectively against brand objectives.
  • In the past, brands may have hesitated to adopt DOOH advertising due to the difficulty of applying familiar digital best practices for campaign delivery and measurement.
  • To discover how Brand Safety can revolutionize a brand’s DOOH campaigns with more precision and effectiveness, request a demo now by reaching out to [email protected] .

IAS Announces Exclusive, First to Market Partnership with X to Provide Pre-Bid Brand Safety and Suitability

Retrieved on: 
Tuesday, August 8, 2023

NEW YORK, Aug. 8, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced an exclusive partnership with X to provide advertisers with its industry-leading pre-bid Brand Safety and Suitability product across the social media platform.

Key Points: 
  • NEW YORK, Aug. 8, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced an exclusive partnership with X to provide advertisers with its industry-leading pre-bid Brand Safety and Suitability product across the social media platform.
  • IAS will now provide valuable third-party affirmation that brands running ads on X are appearing in brand safe and suitable environments as defined by the Global Alliance for Responsible Media (GARM) framework.
  • "By activating IAS's pre-bid optimization solutions, marketers can ensure their campaigns prioritize only quality inventory that is brand safe and suitable," said Lisa Utzschneider, CEO, IAS.
  • With this expansion, IAS leads the industry in providing end-to-end support for marketers on X, with a full array of solutions from measurement to optimization.

DoubleVerify Expands Media Quality Authentication to YouTube Shorts & Other Formats

Retrieved on: 
Thursday, July 27, 2023

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced an expansion of its quality solutions with Google’s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximize advertiser performance on YouTube Shorts, Masthead and In-feed Video formats.

Key Points: 
  • DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced an expansion of its quality solutions with Google’s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximize advertiser performance on YouTube Shorts, Masthead and In-feed Video formats.
  • YouTube launched Shorts as a new way for people and businesses to create entertaining, short-form videos using only their mobile phones.
  • Shorts ads provide brands with an immersive, built-for-mobile opportunity to reach high-intent audiences against content aligned with their interests.
  • “We are excited to expand our solution to include viewability and fraud coverage on YouTube Shorts – giving global brands greater clarity and confidence in their investments,” said Mark Zagorski, CEO, DoubleVerify.

IAS Enhances YouTube Brand Safety and Suitability Measurement Offering

Retrieved on: 
Tuesday, May 2, 2023

NEW YORK, May 2, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform. Powered by cutting-edge, machine learning technology, IAS measurement will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with even greater tools for safety and suitability. IAS's updated reporting is aligned to the Global Alliance for Responsible Media (GARM) Brand Safety and Suitability framework, enabling granular campaign reporting for maximum impact. 

Key Points: 
  • Powered by cutting-edge, machine learning technology, IAS measurement will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with even greater tools for safety and suitability.
  • IAS's updated reporting is aligned to the Global Alliance for Responsible Media (GARM) Brand Safety and Suitability framework, enabling granular campaign reporting for maximum impact.
  • The IAS YouTube Brand Safety & Suitability Measurement offering will provide:
    Deeper Insights: Machine learning-powered details about video content, giving advertisers best-in-class brand safety and suitability scoring.
  • IAS is certified for both 'Brand Suitability and Contextual Targeting' and 'Brand Safety Reporting' in the YouTube Measurement Program (YTMP).

DoubleVerify Launches DV Campaign Automator™ To Streamline The Entire Trafficking Workflow in Google Campaign Manager 360

Retrieved on: 
Wednesday, March 8, 2023

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Campaign AutomatorTM for Google Campaign Manager 360.

Key Points: 
  • DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Campaign AutomatorTM for Google Campaign Manager 360.
  • Brands and agencies that manage campaigns via Google Campaign Manager 360 also rely on verification solutions to protect their digital investments and measure campaign quality.
  • To navigate these challenges, investment, programmatic trading and ad operations teams require solutions that can automate the trafficking workflow between verification and Google Campaign Manager 360.
  • “We are thrilled to launch DV Campaign AutomatorTM which provides advertisers a singular solution that fully automates verification support, campaign setup and trafficking workflow on Google Campaign Manager 360,” said Jack Smith, Chief Product Officer at DoubleVerify.

DoubleVerify Debuts Industry-Leading In-Feed Brand Safety and Suitability Solution on Twitter

Retrieved on: 
Wednesday, January 25, 2023

This partnership enables DV to analyze the suitability of content adjacent to all types of ads, including Promoted Tweets

Key Points: 
  • This partnership enables DV to analyze the suitability of content adjacent to all types of ads, including Promoted Tweets
    “Advertisers are demanding comprehensive brand safety and suitability solutions in user-generated content environments,” said Mark Zagorski, CEO, DoubleVerify.
  • We are excited to provide brand safety and suitability measurement for Twitter advertisers – in line with our mission to make the Internet stronger, safer and more secure.”
    “Providing independent, third-party suitability measurement on Twitter’s in-feed environment represents a major milestone in the industry,” added Zagorski.
  • This unique competency powers DV’s proprietary brand safety and suitability measurement for advertisers.
  • “We are excited to offer advertisers the ability to leverage DoubleVerify’s independent measurement to verify brand safety and suitability on Twitter’s Home Timeline,” said AJ Brown, Head of Brand Safety at Twitter.

TikTok & DoubleVerify Expand Their Partnership to Provide Post-campaign Brand Safety and Suitability Measurement for Advertisers

Retrieved on: 
Thursday, November 3, 2022

DoubleVerify (DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with TikTok to offer advertisers post-campaign Brand Safety and Suitability measurement.

Key Points: 
  • DoubleVerify (DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with TikTok to offer advertisers post-campaign Brand Safety and Suitability measurement.
  • We are thrilled to expand our partnership with TikTok to measure brand safety and suitability, providing global brands with greater clarity and confidence in their investments on this high-growth platform, said Mark Zagorski, CEO, DoubleVerify.
  • DoubleVerify can now provide post-campaign Brand Safety and Suitability measurement for TikTok campaigns in the United States.
  • Consistent Metrics & Classifications - Advertisers will be able to access APB and GARM-aligned brand safety and suitability settings, providing industry-trusted, transparent metrics.

TAG/BSI Consumer Survey: All News Is Good News When It Comes to Brand Safe Content

Retrieved on: 
Thursday, October 27, 2022

WASHINGTON, Oct. 27, 2022 /PRNewswire/ -- Despite graphic violence in news coverage of the war in Ukraine and other controversial topics in the news, U.S. consumers broadly believe that all news content is appropriate for ads, according to the 2022 TAG/BSI US Consumer Brand Safety Survey, conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI).

Key Points: 
  • By contrast, far larger percentages of respondents said nine other types of non-news content should be blocked by advertisers.
  • The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and strengthening brand safety in the digital advertising industry.
  • The Brand Safety Institute is a digital advertising industry initiative to professionalize the work of brand protection.
  • Through its Brand Safety Officer certification program, the Brand Safety Institute helps leaders set the highest standards for brand protection, learn new and emerging best practices, and build an industry-wide community of brand safety peers.

Brand Safety Week Announces its Inaugural DE&I Summit @BrandSafetyWeek Activation on November 1st in New York City

Retrieved on: 
Thursday, October 13, 2022

NEW YORK, Oct. 13, 2022 /PRNewswire/ -- The creators and partners of Brand Safety Summit and the expanded Brand Safety Week, part of 614 Group's series of international leadership events for global brand, agency and technology executives, today announced its first-ever DE&I Summit @BrandSafetyWeek event. The half-day event will take place on November 1st from 1 - 5 p.m. at NeueHouse Madison Square, 110 East 25th St., NY, New York bringing together DE&I pioneers from across the industry to lead candid conversations about the true statue of diversity, equity, and inclusion in relation to brand safety and brand suitability and what's happening now to foster a more inclusive and brand suitable future. The goal of the event is to give space to a diverse range of voices and fuel the meaningful dialogue and next steps needed to drive meaningful change.

Key Points: 
  • "It is thrilling to see a day at Brand Safety Week dedicated toDE&I- a critically important factor of 'Media Responsibility,' as marketers think about a more comprehensive approach to their Brand Safety practices," said Louis Jones,BSOin Residence, The Brand Safety Institute & BRIDGE Founding Board Member.
  • DE&I Summit @BrandSafetyWeek will build on the success of the organization's international Brand Safety Summit Series, a leading gathering of global professionals since 2014.
  • In 2021, the Summit expanded to Brand Safety Week powered by partnerships with WFA's GARM and The Brand Safety Institute.
  • Linzy Mejia, Purpose Worldwide for Brand Safety Summit, [email protected] , 847-217-1340
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