IAS Expands Total Media Quality Product to YouTube Shorts
NEW YORK, Dec. 12, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced an expansion of its measurement capabilities on YouTube. IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite.
- NEW YORK, Dec. 12, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced an expansion of its measurement capabilities on YouTube.
- IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite.
- With Total Media Quality for YouTube, advertisers can view brand safety and suitability metrics for impressions served on YouTube Shorts, in addition to viewability and invalid traffic measurement, globally across 30+ languages.
- "Since IAS launched Total Media Quality for YouTube earlier this year, we've been able to provide new levels of insight into video content for advertisers through our advanced AI-driven technology and expanded reporting capabilities," said Lisa Utzschneider, CEO, IAS.