National Women's Soccer League

EDO Finds Women’s Sports Are Increasingly Effective for TV Advertisers

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Thursday, March 7, 2024

EDO , the TV outcomes company, today released its inaugural Women’s Sports TV Outcomes Report .

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EDO , the TV outcomes company, today released its inaugural Women’s Sports TV Outcomes Report .
“Naturally, the growing interest in women’s sports presents a major opportunity for TV advertisers,” said Laura Grover, SVP, Head of Client Solutions, EDO.
The report also highlights the diversity of advertisers that have capitalized on an increasingly engaged women's sports audience.
The top advertisers in 2023 include:
New Balance ads were 203% more effective than the average women's sports advertiser in 2023.

Legal Firm Rogge Dunn Group PC Files 3 Racial Discrimination Lawsuits Against Panini America On Behalf of Former Employees

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Friday, December 8, 2023

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DALLAS, Dec. 8, 2023 /PRNewswire/ -- Today, legal firm Rogge Dunn Group, PC announced that it has filed three racial discrimination lawsuits against sports collectibles company Panini America on behalf of three former employees: Nora Vargas, La Shanda Woods and Derrick Pickett.

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DALLAS, Dec. 8, 2023 /PRNewswire/ -- Today, legal firm Rogge Dunn Group, PC announced that it has filed three racial discrimination lawsuits against sports collectibles company Panini America on behalf of three former employees: Nora Vargas, La Shanda Woods and Derrick Pickett.
The complaints allege that Vargas, Woods and Pickett were denied promotions during their respective tenures at Panini due to intentional discrimination.
Furthermore, the positions that all three individuals applied for ended up being filled externally by Caucasians with less experience and qualifications.
Vargas, Woods and Pickett's lawsuits also note that Panini created "an atmosphere of abuse and intimidation" and "supervisors participated and condoned the racist misconduct."

Kansas City Current Honor Soccer Legend with naming of Grant Wahl Memorial Press Box at CPKC Stadium

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Thursday, November 30, 2023

KANSAS CITY, Kan., Nov. 30, 2023 /PRNewswire/ -- The Kansas City Current is honoring one of the most influential members of the Kansas City and worldwide soccer community by naming the press box at CPKC Stadium, the first purpose-built stadium for a women's professional team, the Grant Wahl Memorial Press Box. To commemorate the moment and Wahl's significant contributions, the Current hosted a small ceremony Thursday in which a memorial plaque was placed at the entrance to the press box.

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KANSAS CITY, Kan., Nov. 30, 2023 /PRNewswire/ -- The Kansas City Current is honoring one of the most influential members of the Kansas City and worldwide soccer community by naming the press box at CPKC Stadium, the first purpose-built stadium for a women's professional team, the Grant Wahl Memorial Press Box.
Growing up in Kansas City, Wahl was already a fan of soccer from his days of watching the Kansas City Comets at Kemper Arena.
During every home match this past season, the Kansas City Current honored Wahl by placing a Grant Wahl Current custom jersey in a memorial seat in the press box.
The Kansas City Current announced plans for the first stadium purpose-built for a professional women's soccer team with expected completion in 2024.

Lotto Announces Partnership with DICK'S Sporting Goods to Roll Out Performance Collection Across the U.S.A.

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Friday, July 21, 2023

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NEW YORK, July 21, 2023 /PRNewswire/ -- WHP Global, owner of Lotto®, announced today a breakthrough partnership with DICK'S Sporting Goods to bring the iconic Italian sports brand Lotto to American athletes. As Lotto celebrates its 50th anniversary this year, a robust collection of Lotto soccer and tennis footwear will be available at the leading omnichannel sporting goods retailer in the United States. DICK'S will serve as the U.S. anchor retail partner for Lotto's soccer and tennis products, which launch July 22 in select DICK'S retail locations and online at DICKS.com/Lotto.

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NEW YORK, July 21, 2023 /PRNewswire/ -- WHP Global, owner of Lotto®, announced today a breakthrough partnership with DICK'S Sporting Goods to bring the iconic Italian sports brand Lotto to American athletes.
As Lotto celebrates its 50th anniversary this year, a robust collection of Lotto soccer and tennis footwear will be available at the leading omnichannel sporting goods retailer in the United States.
DICK'S athletes will be able to purchase official Lotto performance cleats and tennis footwear designed and developed in Italy by Lotto Sport Italia S.p.A.. Lotto also offers a full range of Lotto racquet sports performance products, plus lifestyle footwear and apparel under the Lotto Life's and Lotto Leggenda trademarks.
Yehuda Shmidman, Chairman & CEO of WHP Global, owner of the Lotto brand, commented, "We're thrilled to bring the Lotto brand to U.S. athletes in partnership with DICK'S, the largest and most trusted sporting goods retailer in the country.

Blues appoint Hope Powell CBE as Women's Technical Director

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Thursday, July 20, 2023

NEW YORK, July 20, 2023 /PRNewswire/ -- Birmingham City Football Club is delighted to announce the appointment of Hope Powell CBE as Women's Technical Director.

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NEW YORK, July 20, 2023 /PRNewswire/ -- Birmingham City Football Club is delighted to announce the appointment of Hope Powell CBE as Women's Technical Director.
Her accolades include leading England Women to four UEFA Women's European Championships, including the final in 2009, and two FIFA Women's World Cups.
Most recently, she was a member of England's backroom team, as a technical advisor, at the 2023 FIFA Men's Under-20s World Cup in Argentina.
Following her appointment, the Women's Technical Director, Powell said: "I am excited to have the opportunity to join Birmingham City at the start of the journey.

Electronic Arts Sets out Vision for EA SPORTS FC™ and Reveals First Look at EA SPORTS FC™ 24 Gameplay

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Thursday, July 13, 2023

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Electronic Arts Inc. (NASDAQ: EA) today unveiled its first product under the new EA SPORTS FC™ brand, EA SPORTS FC 24, launching worldwide on September 29th, 2023.

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Electronic Arts Inc. (NASDAQ: EA) today unveiled its first product under the new EA SPORTS FC™ brand, EA SPORTS FC 24, launching worldwide on September 29th, 2023.
Welcome to the Club.”
“This is a massive moment,” David Jackson, VP of Brand, EA SPORTS FC said.
“EA SPORTS FC is the world’s biggest football club, with a community of fans that already spans more than 150 million.
EA Play Pro members will enjoy unlimited access to the EA Play Pro Edition** of the game – including Ultimate edition content – starting September 22.

Siete Foods Partners with Three U.S. Stars to Host Local Legends Watch Parties

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Tuesday, July 11, 2023

AUSTIN, Texas, July 11, 2023 /PRNewswire/ -- Siete Family Foods, a leading provider of delicious and healthy Mexican-American food products, is proud to announce a partnership with three talented and inspiring athletes—Naomi Girma, Sofia Huerta, and Ashley Sanchez—that will be heading to Australia and New Zealand to represent the United States this summer. As part of the partnership, Siete Family Foods, in conjunction with Girma, Huerta and Sanchez, will give back to each player's hometown with community viewing parties in San Jose, Calif. (Girma), Seattle, Wash. (Huerta) and Monrovia, Calif. (Sanchez).

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As part of the partnership, Siete Family Foods, in conjunction with Girma, Huerta and Sanchez, will give back to each player's hometown with community viewing parties in San Jose, Calif. (Girma), Seattle, Wash. (Huerta) and Monrovia, Calif. (Sanchez).
As part of these partnerships, Siete Family Foods will collaborate with Girma, Huerta, and Sanchez to further inspire young athletes and promote a healthy lifestyle.
Siete will also support the family and friends that have supported these athletes through a series of Local Legends watch parties in the hometowns of each player.
These athlete partnerships are the latest initiative for Siete Family Foods as they look to engage and uplift soccer supporters across the country.

New Effort Launches to Bring Professional Women's Soccer to Denver

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Tuesday, July 11, 2023

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DENVER, July 11, 2023 /PRNewswire/ -- For Denver FC, a group of investors and community leaders passionate about women's soccer, announced its intention to bring professional women's soccer to Denver today. Denver supports all five major men's sports, two of them claiming championships in the past 12 months alone. Denver is one of the few major cities in America without a professional women's sports franchise.

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DENVER, July 11, 2023 /PRNewswire/ -- For Denver FC, a group of investors and community leaders passionate about women's soccer, announced its intention to bring professional women's soccer to Denver today.
Denver is one of the few major cities in America without a professional women's sports franchise.
The group is supported by a diverse group of individuals, businesses and investors passionate about bringing professional women's soccer to Colorado.
For Denver FC intends to submit a bid to join a Division One professional league by the end of 2023 and bring world class women's soccer to Colorado.

NATIONAL WOMEN'S SOCCER LEAGUE AND THERABODY TEAM UP TO CHANGE THE GAME ON AND OFF THE FIELD

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Monday, July 10, 2023

NEW YORK, July 10, 2023 /PRNewswire/ -- In an alliance designed to support athletes on and off the field, the National Women's Soccer League and wellness technology leader Therabody today announced their official partnership. Together, the NWSL and Therabody plan to better understand the unique needs of women athletes and help reduce gender inequity in sports by investing in bespoke research and by ensuring that the NWSL athletes have the same access to Therabody technologies and education as their male counterparts.

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NEW YORK, July 10, 2023 /PRNewswire/ -- In an alliance designed to support athletes on and off the field, the National Women's Soccer League and wellness technology leader Therabody today announced their official partnership.
Therabody's technologies can help players recover after leaving it all on the field, alleviate everyday aches and pains and support them in their everyday lives.
Not only does this symbiotic partnership support the whole athlete, including beyond the field, but it also works to reduce the inequities seen in sports recovery.
Therabody is driven by a belief in wellness equality and works to champion access to innovative wellness solutions that can help everybody move - and feel - better.

BMO Named Official Supporter of FIFA Women's World Cup 2023™ in North America

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Tuesday, June 27, 2023

Throughout the FIFA Women's World Cup 2023™ BMO will be joining soccer fans across North America in supporting the greatest athletes from around the world as they compete in Australia and New Zealand from July 20 through August 20.

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Throughout the FIFA Women's World Cup 2023™ BMO will be joining soccer fans across North America in supporting the greatest athletes from around the world as they compete in Australia and New Zealand from July 20 through August 20.
Commenting on the partnership, FIFA's Chief Business Officer, Romy Gai said, "We are delighted to welcome BMO as a Tournament Supporter for the FIFA Women's World Cup 2023.
Catherine Roche, Chief Marketing Officer at BMO, added: "BMO is The Bank of Soccer, and this historical partnership reflects our commitment to growing the game across North America."
Through community impact-driven partnerships like these, BMO is growing the game of soccer across North America.