DeVito/Verdi

Laurel Road and VICE Media Group Release I'm Also a Doctor Docuseries to Spotlight Extraordinary Passions of Medical Professionals

Retrieved on: 
Wednesday, November 16, 2022
Maker, Vice, Goal, Bank account, Media Group, Dentist, City, Woman, Social media, News, NEW, KeyBank, Physician, General manager, Partnership, Garage, Nursing, Television, Refinery29, Vice News, Debt-to-GDP ratio, Eye, Individual, Multimedia, NEWS, Financial management, Patient, Elective surgery, DeVito/Verdi, Pediatric plastic surgery, Interface Media Group, PULSE, Emotion, YouTube, VICE, Hobby, Solution, Management

NEW YORK, Nov. 16, 2022 /PRNewswire/ -- Today, Laurel Road, a digital banking platform of KeyBank with specialized offerings for healthcare professionals, announced their partnership with global multi-platform media company, VICE Media Group, to create I'm Also a Doctor, a docuseries celebrating the individuality of healthcare professionals while also recognizing their commitment to providing exceptional care. The docuseries premiered on November 2nd and will run through December.

Key Points: 
  • "At Laurel Road, our mission has always been to treat our members to financial peace of mind.
  • VICE News' honest approach to storytelling was a perfect fit for the vision that Laurel Road had for this project," said Vanessa Hudson, Director & Producer at VICE Media Group.
  • I'm Also a Doctor can be viewed on Laurel Road , Laurel Road's YouTube Channel , VICE News' YouTube Channel , and VICE TV.
  • Following the release of I'm Also a Doctor, Laurel Road will continue promoting the extraordinary passions of its doctor members across social media, highlighting their accolades and personal endeavors with #ImAlsoADoctor, follow along on Laurel Road's Instagram, @laurel_road.

DEVITO/VERDI BULKS UP EXPERIENTIAL OFFERINGS WITH HIRES OF ANTHONY CINTRON AND PETER CORTEZ

Retrieved on: 
Monday, September 19, 2022
HBO, Walmart, AT, Delta, Clio Awards, Immersion, Advertising, Electoral history of Barack Obama, Radio, Partnership, Mercury FM, Industry, Creativity, Mercury, DeVito/Verdi, P&G, Technology, Solution, Foot Locker, Business intelligence, Automation, A.I, Marketing, Software as a service, Canon

NEW YORK, Sept. 19, 2022 /PRNewswire/ -- With a greater demand for non-traditional advertising solutions, DeVito/Verdi is expanding its creative offerings into the experiential, product development and brand immersion arenas by hiring Anthony Cintron as its first chief experience officer and Peter Cortez as its executive creative director in its newly formed experiential department.

Key Points: 
  • Cintron joins the New York Ad agency after 10 years of serving as chief growth officer for numerous start-up companies.
  • He has also held numerous leadership positions throughout his career in product management, product design, and marketing strategy.
  • "My mission will be to accelerate DeVito/Verdi's presence in the digital product space," said Cintron.
  • Anthony and Peter will be tremendous stewards of this increasingly important area for our agency.

National FIRE survey: Cancel culture widely viewed as threat to democracy, freedom

Retrieved on: 
Monday, January 31, 2022
Democracy, Culture, Right to education, Face, Human, Foundation for Individual Rights in Education, Speech, DeVito/Verdi, Foundation, Pressure, Coset, Freedom, Ink, Student, FIRE, Fear, University, Association, Public relations, Mail, Education

"A lot of ink has been spilled debating cancel culture," said FIRE Vice President of Communications Nico Perrino.

Key Points: 
  • "A lot of ink has been spilled debating cancel culture," said FIRE Vice President of Communications Nico Perrino.
  • The verdict is in: Americansdosee cancel culture as a significant cultural trend that has a real effect on the country's free speech climate."
  • Of those familiar with the concept, almost 60% of respondents said that there is "a growing cancel culture that is a threat to our freedom."
  • These rights include freedom of speech, freedom of association, due process, legal equality, religious liberty, and sanctity of conscience the essential qualities of liberty.

NATIONAL AD CAMPAIGN SPARKS URGENCY TO PRESERVE AND PROTECT FREEDOM OF SPEECH

Retrieved on: 
Friday, January 14, 2022
Association, News, Free Speech For People, Defense Department Advisory Committee on Women in the Services, ACLU, Campaign, Parenthood, Freedom, DeVito/Verdi, Social media, Student, Troop, Foundation, I Have a Dream, Support our troops, FIRE, Department of Defence, History, Culture, Coset, Dream, Foundation for Individual Rights in Education, The New York Times Magazine, PEP, Speech, Freedom of speech, University, Awareness, Satellite navigation device, Book, Public relations, Education

The ad coincides with the following day's national holiday honoring the civil rights leader.

Key Points: 
  • The ad coincides with the following day's national holiday honoring the civil rights leader.
  • The ad concludes, "It's because of free speech that we're all free to share our dreams."
  • Subsequent ads will address the phenomenon of "cancel culture" and noteworthy legal and advocacy cases undertaken by FIRE to protect free speech rights.
  • These rights include freedom of speech, freedom of association, due process, legal equality, religious liberty, and sanctity of conscience the essential qualities of liberty.

Jackpot! DeVito/Verdi Wins Big with Golden Hearts Games

Retrieved on: 
Thursday, September 30, 2021
QuickPlay, Mercury FM, Charitable organization, IRS, The Alley of Golden Hearts, DeVito/Verdi, Advertising, Clio Awards, Marketing, Growth, Mercury, Awareness, Organic, Organization, Radio, Industry, Online gambling, Toy

Golden Hearts also features video poker, slot machines, instant "scratch-off" games and other opportunities to win cash and prizes.

Key Points: 
  • Golden Hearts also features video poker, slot machines, instant "scratch-off" games and other opportunities to win cash and prizes.
  • Golden Hearts Games is the leading innovator of digital Charitable Promotional Games.
  • Golden Hearts Games has partnered with The Givinga Foundation, a U.S. 501(c)(3) public charity that helps facilitate the efficient distribution of funds to charitable causes.
  • All donations made in connection with Golden Hearts Games' promotional games go to Givinga Foundation, which, in turn, makes grants to charities based on donors' charity recommendations.

Rob Carducci Returns to Devito/Verdi As Creative Director, Nearly 30 Years After Instigating Ad Agency's First Uproar

Retrieved on: 
Monday, August 23, 2021
Industry, Ally Financial, Carducci, Mercury FM, McCann, TBWA\Chiat\Day, AAAA, New York State United Teachers, Partner, MSNBC, Fox Sports, School, Crispin Porter + Bogusky, DeVito/Verdi, Advertising, Madison Avenue, Time, Grey Global Group, Mental health, Mercury, Radio, Clio Awards, Mohegan Sun, Gun violence, Nightclub, Film

Nearly 30 years after his "Straitjacket" ad for Daffy's first ran, Carducci is returning to DeVito/Verdi as a creative director, it was announced by Ellis Verdi, president of the New York City ad agency.

Key Points: 
  • Nearly 30 years after his "Straitjacket" ad for Daffy's first ran, Carducci is returning to DeVito/Verdi as a creative director, it was announced by Ellis Verdi, president of the New York City ad agency.
  • The ad went on to win top honors, and virtually overnight the upstart ad agency had gained the attention of all of Madison Avenue.
  • Carducci joined the one-year-old agency in 1991, immediately after graduating from the School of Visual Arts in New York.
  • From there, he moved on to be an art director at TBWA/Chiat/Day in New York, and a creative director/copywriter at Grey Advertising.

DeVito/Verdi Names Dave Molini Chief Digital Officer

Retrieved on: 
Monday, August 16, 2021
VP, Spark Foundry, Walmart, Molini, UPS, JPMorgan Chase, Environment, Advertising, Mercury FM, Mercury, DeVito/Verdi, Clio Awards, WPP, Fordham University, Mind share, Radio, Health, Industry, AAAA, Sales

NEW YORK, Aug. 16, 2021 /PRNewswire/ -- Dialing up its digital expertise, DeVito/Verdi announced today it has named Dave Molini as its chief digital officer, where he will lead the advertising agency's mission of melding digital innovation to its media and creative offerings.

Key Points: 
  • NEW YORK, Aug. 16, 2021 /PRNewswire/ -- Dialing up its digital expertise, DeVito/Verdi announced today it has named Dave Molini as its chief digital officer, where he will lead the advertising agency's mission of melding digital innovation to its media and creative offerings.
  • Molini brings 15 years of digital media experience across WPP and Publicis agency networks, and is well accomplished at integrating media, creative and data.
  • Most recently, he was a managing director, partner at Neo Media World, a global digital transformation agency under the WPP agency umbrella.
  • It's a motivating environment, and I'm excited to make a mark with a complementary style in digital media," said Molini.

TMG Launches New Division to Provide Data Intelligence Services Across Client Base

Retrieved on: 
Monday, May 17, 2021
DeVito/Verdi, Creative technology, Brand, Marketing, Articles, Business

By combining the expertise of data insights and integrated marketing throughout the entire strategic and creative process, we can provide a higher level of service, creating solutions and strategies that drive optimal results for brands across the TMG client footprint.\xe2\x80\x9d\nTroika Labs will be led by Chief Digital Officer Gregg Lester.

Key Points: 
  • By combining the expertise of data insights and integrated marketing throughout the entire strategic and creative process, we can provide a higher level of service, creating solutions and strategies that drive optimal results for brands across the TMG client footprint.\xe2\x80\x9d\nTroika Labs will be led by Chief Digital Officer Gregg Lester.
  • While at Devito/Verdi he led digital transformation and performance marketing strategy for some of the top brands in the U.S, including the \xe2\x80\x9cStop the Spread\xe2\x80\x9d Covid-19 campaign.
  • Applying emerging technology, data science, and world-class creative, TMG helps brands deepen engagement with audiences and fans throughout the consumer journey and builds brand equity.
  • Further information relating to factors that may impact the Company\'s results and forward-looking statements are disclosed in the Company\'s filings with the SEC.

Classic Native American Ad Finds Relevance Today In Washington Redskins Decision To Change Name And Logo

Retrieved on: 
Monday, July 13, 2020
Cleveland Indians, Major League Baseball, Chief Wahoo, DeVito/Verdi, Cleveland Indians name and logo controversy

The decision by Washington is the latest, but perhaps the most powerful, move by a sports team to rid itself of perceived racist names, imagery and celebrations.

Key Points: 
  • The decision by Washington is the latest, but perhaps the most powerful, move by a sports team to rid itself of perceived racist names, imagery and celebrations.
  • The print ad, created by the New York advertising agency DeVito/Verdi, clearly exposed the racist messaging when using an ethnic group as your sports team's nickname or logo.
  • The ad was originally intended to put pressure on the Cleveland Indians baseball team to remove its "Chief Wahoo" emblem.
  • The baseball team announced earlier this month that it was in discussions to identify a new name for the ballclub.

DeVito/Verdi Creates Coronavirus PSAs With NY Gov. Cuomo

Retrieved on: 
Wednesday, April 1, 2020
Coronaviridae, DeVito/Verdi, Animal virology, Coronavirus, Verdi, Clio Awards, Awards, Visual arts

Stressingthe gravity of the coronavirus pandemic and the need to utilize common sense to prevent its spread, one spot concludes with words from Gov.

Key Points: 
  • Stressingthe gravity of the coronavirus pandemic and the need to utilize common sense to prevent its spread, one spot concludes with words from Gov.
  • Cuomo reminding viewers that "in this crisis, we are all first responders," while the second ends with the stark admonition: "your actions can either save or endanger a life."
  • DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry.
  • Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.