McCormick® Unveils Flavor Forecast 24th Edition and 2024 Flavor of the Year
HUNT VALLEY, Md., Dec. 6, 2023 /PRNewswire/ -- McCormick® announces the Flavor Forecast 24th Edition, the annual report illuminating the latest culinary trends shaping the way people prepare and enjoy food worldwide. With this year's report, McCormick announces its 2024 Flavor of the Year: Tamarind. Consumers can experience it in action with the new Tamarind & Pasilla Chile Seasoning, available online now. The Flavor of the Year will also be featured in several limited-edition, Tamarind-infused menu items at Black Tap Craft Burgers & Beer – the globally acclaimed burger joint – locations nationwide in February 2024.
- With this year's report, McCormick announces its 2024 Flavor of the Year: Tamarind.
- Today, this plump, pod-like fruit is jet-setting across the world, feeding a global curiosity for what's next in food, drink, and flavor.
- Other flavor predictions and trends identified in the brand's Flavor Forecast 24th Edition include:
Sour Power: From tamarind to coconut vinegar, acidic agents are stepping into the spotlight to open our senses, boost craveability, and even help "cook" without heat. - "For nearly 25 years, McCormick has forecasted global flavor trends through our Flavor Forecast report.