Malteurop sets out to conquer new markets, with the inauguration of its new malthouse in Mexico
In addition to the €112 million investment in this malthouse, Malteurop has developed 100% local sourcing over the past three years, through a partnership with some 500 local farmers to produce malting barley.
- In addition to the €112 million investment in this malthouse, Malteurop has developed 100% local sourcing over the past three years, through a partnership with some 500 local farmers to produce malting barley.
- During the construction of this new malthouse, Malteurop's agronomic and varietal development teams put together a 100%-local barley supply chain.
- Over the past three years, Malteurop has formed partnerships with nearly 500 farmers, encouraging them to diversify into malting barley as an additional crop.
- Mexico is a major importer of malt, as well as being one of the world's fastest-growing beer markets (+8% in 2022).