Pei Partnership Architects

GlassView To Enhance Marketing Performance with Investment in Cogwear's Emotion-Sensing Headband

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Thursday, December 1, 2022
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NEW YORK, Dec. 1, 2022 /PRNewswire/ -- GlassView, the world's largest independent video advertising distribution and performance platform, is making a strategic investment in brain health startup Cogwear to advance a new neuromarketing headband. The patent-pending device, designed to look and feel like a comfortable athletic headband, senses emotions and other physiological feedback directly from the brain in real time. It can gauge audience affinity for products and brands shown in digital video advertisements, so that advertisers can optimize creative content.

Key Points: 
  • NEW YORK, Dec. 1, 2022 /PRNewswire/ -- GlassView , the world's largest independent video advertising distribution and performance platform, is making a strategic investment in brain health startup Cogwear to advance a new neuromarketing headband.
  • As part of the agreement, GlassView will outfit thousands of volunteers with 5,000 of Cogwear's patented headbands in the coming 12-36 months.
  • GlassView expects to acquire tens of millions of anonymized data points during the initial roll out in the US.
  • Through emotion-based targeting and optimization, high frequency trading (SmartGamma) and delivery across connected devices, GlassView is best known for its performance.

GlassView Appoints Media Industry Veteran as its First Chief Agency Partnership Officer

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Tuesday, November 8, 2022
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NEW YORK, Nov. 8, 2022 /PRNewswire/ -- GlassView, the world's largest independent video advertising distribution platform, today announced Stark Townend as the company's first Chief Agency Partnership Officer. He is responsible for overseeing strategic relationships with all holding companies, guiding their use of GlassView's video activation and optimization platform, both domestically and internationally.

Key Points: 
  • NEW YORK, Nov. 8, 2022 /PRNewswire/ -- GlassView , the world's largest independent video advertising distribution platform, today announced Stark Townend as the company's first Chief Agency Partnership Officer.
  • Townend brings two decades of industry experience spearheading media sales and strategic partnerships for large corporations and working in senior level positions for Forbes, Google and YouTube.
  • "I am thrilled to be recognized as GlassView's first Chief Agency Partnership Officer to ensure agencies and brands can understand the complex technology and deliver recognizable returns through video."
  • Through emotion-based targeting and optimization, high frequency trading (SmartGamma) and delivery across connected devices, GlassView is best known for its performance.

GlassView Appoints University of Pennsylvania Professor of Neuroscience, Psychology and Marketing to its Advisory Board

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Tuesday, November 1, 2022
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NEW YORK, Nov. 1, 2022 /PRNewswire/ -- GlassView, the world's largest independent video advertising distribution platform, today announced that Michael L. Platt, director of Wharton Neuroscience Initiative and co-founder of neuroscience wearables company, Cogwear, will join its Advisory Board. Platt, who has led extensive research about the biological mechanisms that underlie decision-making and their applications to business, will lend his expertise to GlassView's ongoing work to build brand-consumer connections at the deepest levels.

Key Points: 
  • His work has been supported by the National Institutes of Health and the Department of Defense, among others.
  • "We are ecstatic to have Professor Platt join our board to help us build out unique offerings for our client base.
  • Through emotion-based targeting and optimization, high frequency trading (SmartGamma) and delivery across connected devices, GlassView is best known for its performance.
  • Launched in 2014, GlassView has headquarters in Dallas, with offices in New York City, Tokyo, Singapore, London, and Paris, among other locations.

GlassView Taps Google Head of Industry as Chief Growth Officer

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Thursday, October 27, 2022
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NEW YORK, Oct. 27, 2022 /PRNewswire/ -- GlassView, the world's largest independent video advertising distribution platform, today announced the appointment of Natasha Berney as Chief Growth Officer (CGO). Berney will be responsible for leading GlassView's sales strategy domestically and internationally to drive revenue and deepen relationships with the company's clients, which includes 80 Fortune 100 brands. She will report to James Brooks, Founder and CEO at GlassView.

Key Points: 
  • Most recently, she held the role of Head of Industry, Retail and Global Business Solutions, International Growth at Google, with a multi-billion book of advertising business.
  • During her seven-year tenure at Google, she established new lines of specialty business at Google, which continued to perform in consecutive years.
  • "Natasha brings an impressive level of experience in leading sales strategies and international teams, and we're ecstatic for her to join us as our Chief Growth Officer," said James Brooks, CEO and Founder of GlassView.
  • "Brand marketing share is in more flux today than ever before, necessitating intelligent marketing strategies and activation," said Natasha Berney, Chief Growth Officer.

GlassView Announces the Launch of GlassView Smart Gamma

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Wednesday, September 28, 2022
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NEW YORK, Sept. 28, 2022 /PRNewswire/ -- GlassView , the world's largest independent video platform, today announced the release of GlassView Smart Gamma.

Key Points: 
  • NEW YORK, Sept. 28, 2022 /PRNewswire/ -- GlassView , the world's largest independent video platform, today announced the release of GlassView Smart Gamma.
  • GlassView Smart Gamma has proven to be a competitive advantage for many of GlassView's clients.
  • During the beta launch of Smart Gamma, conversions for GlassView's B2B, finance and insurance clients doubled.
  • Clearly, the Beta adjusts appropriately according to the market conditions, which is for us the very meaning of "Smart Beta" and "Smart Gamma".

GlassView Expands C-Suite with Three Executive Appointments to Support Rapid Company Growth

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Tuesday, September 27, 2022
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NEW YORK, Sept. 27, 2022 /PRNewswire/ -- GlassView, the world's largest independent video advertising distribution platform, today announced three executive appointments to fuel the company's rapid growth, including by scaling the team and driving further expansion into global markets. John Poor has been named Chief Commercial Officer (CCO), Daniel Dryburgh has been named Chief Operating Officer (COO) and Robert Reeder has been named Chief Financial Officer (CFO).

Key Points: 
  • Prior to GlassView, Poor served as an Account Executive at YuMe and a Digital Media Supervisor at Horizon Media.
  • "Since joining the GlassView team six years ago I've worked hard to position the company as a global leader in video advertising," said Dryburgh.
  • "There's so much room for growth in adtech right now, and I plan to help the company continue to grow our revenue."
  • Launched in 2014, GlassView has headquarters in Dallas, with offices in New York City, Tokyo, Singapore, London, and Paris, among other locations.

Committee of 100 Mourns Passing of Founder I.M. Pei

Retrieved on: 
Friday, May 17, 2019
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NEW YORK, May 16, 2019 /PRNewswire/ --The Committee of 100, a non-profit leadership organization, mourns the passing of founder I.M.

Key Points: 
  • NEW YORK, May 16, 2019 /PRNewswire/ --The Committee of 100, a non-profit leadership organization, mourns the passing of founder I.M.
  • During World War II, he joined the National Defense Research Committee, which supported the United States in the conflict.
  • His sons,Chien Chung Pei ("Didi") andLi Chung Pei ("Sandi"), continue practicing as Pei Partnership Architects in New York City.
  • Pei.