24/7 Media

Amazon Ads Veteran Ed Dinichert to Join TripleLift as Chief Revenue Officer

Retrieved on: 
Wednesday, March 29, 2023

NEW YORK, March 29, 2023 /PRNewswire/ -- Ad industry veteran Ed Dinichert is joining TripleLift, the digital media platform on a mission to elevate advertising across every screen, as Chief Revenue Officer. The move comes at an inflection point for the company and the digital ad industry more broadly. New data privacy requirements, a shakeup in platform influence, and a shift in spend to connected television and retail media networks are signaling an immense level of current and future change.

Key Points: 
  • Leads 200+ person global team, oversees customer success, and directs burgeoning commerce media offering
    NEW YORK, March 29, 2023 /PRNewswire/ -- Ad industry veteran Ed Dinichert is joining TripleLift, the digital media platform on a mission to elevate advertising across every screen, as Chief Revenue Officer.
  • Dinichert joins TripleLift from Amazon Ads.
  • Earlier in his tenure, he was Country Director and employee #1 for Amazon Ads in France.
  • Before Amazon, Dinichert was a long-time executive at 24/7 Real Media (WPP Group), an OG programmatic media company.

Amazon Ads Veteran Ed Dinichert to Join TripleLift as Chief Revenue Officer

Retrieved on: 
Wednesday, March 29, 2023

NEW YORK, March 29, 2023 /PRNewswire/ -- Ad industry veteran Ed Dinichert is joining TripleLift, the digital media platform on a mission to elevate advertising across every screen, as Chief Revenue Officer. The move comes at an inflection point for the company and the digital ad industry more broadly. New data privacy requirements, a shakeup in platform influence, and a shift in spend to connected television and retail media networks are signaling an immense level of current and future change.

Key Points: 
  • Leads 200+ person global team, oversees customer success, and directs burgeoning commerce media offering
    NEW YORK, March 29, 2023 /PRNewswire/ -- Ad industry veteran Ed Dinichert is joining TripleLift, the digital media platform on a mission to elevate advertising across every screen, as Chief Revenue Officer.
  • Dinichert joins TripleLift from Amazon Ads.
  • Earlier in his tenure, he was Country Director and employee #1 for Amazon Ads in France.
  • Before Amazon, Dinichert was a long-time executive at 24/7 Real Media (WPP Group), an OG programmatic media company.

BIGtoken, Inc. (OTC: FPVD) Announces Closing of BritePool Merger and Corporate Name Change from Force Protection Video Equipment Corp. to BIGtoken, Inc.

Retrieved on: 
Thursday, December 2, 2021

The Company also announced the change of its corporate name to BIGtoken, Inc.

Key Points: 
  • The Company also announced the change of its corporate name to BIGtoken, Inc.
  • In addition, the Company has applied with FINRA to change its Over-The-Counter (OTC) trading symbol, which will be announced upon FINRAs approval.
  • On September 27, 2021, BIGtoken and BritePool entered into an agreement and plan of merger to merge, in an all-stock transaction.
  • David J. Moore has been appointed as CEO of BIGtoken and has joined the BIGtoken board.

Force Protection Video Equipment Corp. a.k.a. BIGtoken and BritePool to Merge

Retrieved on: 
Wednesday, September 29, 2021

Force Protection Video Equipment Corp. (FPVD), also known as BIGtoken, a pioneer in ethically-sourced data and insights, and BritePool, Inc., a leading privacy-focused provider of verified identities for advertisers, have entered into an agreement to merge the two companies.

Key Points: 
  • Force Protection Video Equipment Corp. (FPVD), also known as BIGtoken, a pioneer in ethically-sourced data and insights, and BritePool, Inc., a leading privacy-focused provider of verified identities for advertisers, have entered into an agreement to merge the two companies.
  • In this all-stock transaction, BIGtoken (FPVD) will issue shares to purchase the outstanding stock of privately held BritePool.
  • BIGtoken and BritePool are joining forces to provide marketers with privacy-focused identity solutions that benefit both consumers and advertisers.
  • Through a transparent platform and consumer reward system, BIGtoken offers users choice, transparency, and compensation for their anonymized data.

Umbrella Network Announces Strategic Acquisition of Lucidity, Leading Blockchain-Based Advertising and Analytics Platform

Retrieved on: 
Thursday, September 23, 2021

GRAND CAYMAN, Cayman Islands, Sept. 23, 2021 /PRNewswire/ -- Umbrella Network ( https://www.umb.network/ ), the decentralized Layer-2 oracle solution, announced today the acquisition of Lucidity, a leading blockchain-based digital advertising oracle.

Key Points: 
  • GRAND CAYMAN, Cayman Islands, Sept. 23, 2021 /PRNewswire/ -- Umbrella Network ( https://www.umb.network/ ), the decentralized Layer-2 oracle solution, announced today the acquisition of Lucidity, a leading blockchain-based digital advertising oracle.
  • In the initial phases following the acquisition, Lucidity customers will be powered by Umbrella Network, making it the largest scale oracle in the ecosystem.
  • In addition to an initial integration phase, Lucidity will fully upgrade its technology to be compatible with Umbrella Network.
  • To learn more about Umbrella Network please visit: https://www.umb.network/
    Umbrella Network is a community-owned Layer-2 oracle network that batches data for providing low-cost, scalable, and secure data.

BritePool Appoints Advertising and Technology Industry Veteran David J. Moore as CEO

Retrieved on: 
Monday, May 13, 2019

BritePool today announced that advertising and technology industry veteran David J. Moore has been named CEO.

Key Points: 
  • BritePool today announced that advertising and technology industry veteran David J. Moore has been named CEO.
  • Mr. Moore was the founder and CEO of 24/7 Real Media, which he sold to WPP in 2007.
  • In his time at WPP, Mr. Moore championed the transformative role of technology through the development of new media products that deliver quantifiable value.
  • Mr. Moore joins a deep team of experienced team members and leaders in the content, publishing, advertising and technology sectors.