Interactive advertising

Global Internet Advertising Market is seizing the splendid growth opportunity of US$ 1,157.87 Bn during 2021-2027, says Astute Analytica

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Online advertising, Digital marketing, Communication design, Advertising, Interactive advertising, Email marketing, Advertising media selection, Digital display advertising

The process of using the internet as a medium to deliver marketing or promotional messages to a targeted audience is known as internet advertising.

Key Points: 
  • The process of using the internet as a medium to deliver marketing or promotional messages to a targeted audience is known as internet advertising.
  • According to the Interactive Advertising Bureau (IAB), mobile and desktop advertising account for about two-thirds of the overall advertising budget for video advertisements.
  • Email marketing is also one of the most cost-effective advertising methods as well as the oldest kind of web advertising.
  • The report provides in-depth analysis for the Global Internet Advertising Market Industry Dynamics, Market Size, and Opportunity Forecast to 2027, based on following segmentations:

Global Internet Advertising Market is seizing the splendid growth opportunity of US$ 1,157.87 Bn during 2021-2027, says Astute Analytica

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Online advertising, Digital marketing, Communication design, Advertising, Interactive advertising, Email marketing, Advertising media selection, Digital display advertising

The process of using the internet as a medium to deliver marketing or promotional messages to a targeted audience is known as internet advertising.

Key Points: 
  • The process of using the internet as a medium to deliver marketing or promotional messages to a targeted audience is known as internet advertising.
  • According to the Interactive Advertising Bureau (IAB), mobile and desktop advertising account for about two-thirds of the overall advertising budget for video advertisements.
  • Email marketing is also one of the most cost-effective advertising methods as well as the oldest kind of web advertising.
  • The report provides in-depth analysis for the Global Internet Advertising Market Industry Dynamics, Market Size, and Opportunity Forecast to 2027, based on following segmentations:

Nextech AR Joins the Interactive Advertising Bureau’s (IAB) Augmented Reality (AR) Board

Retrieved on: 
Thursday, March 4, 2021
Software, Mobile, Wireless, Internet, Electronic design automation, Technology, Other Communications, Public relations, Investor relations, Marketing, Audio, Video, Advertising, Communications, Other Technology, Marketing, Advertising, Interactive Advertising Bureau, Interactive advertising, Software, Mobile, Wireless, Internet, Electronic design automation, Technology, Other Communications, Public relations, Investor relations, Marketing, Audio, Video, Advertising, Communications, Other Technology, Marketing, Advertising, Interactive Advertising Bureau, Interactive advertising, Software, Mobile, Wireless, Internet, Electronic design automation, Technology, Other Communications, Public relations, Investor relations, Marketing, Audio, Video, Advertising, Communications, Other Technology, Marketing, Advertising, Interactive Advertising Bureau, Interactive advertising, IAB, Nextech AR

AR advertising is at its inflection point with several retailers and eCommerce companies expected to prioritize their investments into AR eCommerce and AR advertising.

Key Points: 
  • AR advertising is at its inflection point with several retailers and eCommerce companies expected to prioritize their investments into AR eCommerce and AR advertising.
  • Im excited to welcome Nextech AR Solutions to the IAB AR Board where our mission is to help brands connect with consumers in more immersive ways.
  • Hareesh Achi, President of the Advertising at Nextech AR, comments:
    Joining the IABs AR Board is another indication of Nextech ARs investment in becoming the leader in the emerging AR/3D ad industry.
  • To learn more about Nextech AR, please visit www.Nextechar.com
    The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy.

IAB Study Finds That Brands Benefit from Advertising Within News

Retrieved on: 
Friday, October 30, 2020
Marketing, Articles, Communication design, Online advertising, Advertising, Brand, Interactive Advertising Bureau, Interactive advertising, Marketing research

In fact, some brands had backed away from advertising on these platforms, citing brand safety and brand suitability fears.

Key Points: 
  • In fact, some brands had backed away from advertising on these platforms, citing brand safety and brand suitability fears.
  • To understand if these concerns were well-founded, Interactive Advertising Bureau (IAB) along with Magid Research embarked on a landmark consumer research study, "The News Trust Halo: How Advertising in News Benefits Brands," to understand how consumers feel about brands that advertise adjacentto news.
  • IAB research findings show that advertising within news is more than just safe for brands, it can increase business results.
  • The study found:
    Consumer trust in brands advertising within news increases because of associations with preferred news sources.

Octopus Interactive presents innovative new "rideshare" marketing platform at IAB NewFronts 2020

Retrieved on: 
Monday, July 13, 2020
Marketing, Location-based software, Media manipulation, Uber, Lyft, Carsharing, Advertising, Online advertising, Interactive advertising, Rideshare advertising

NEW YORK, July 13, 2020 /PRNewswire/ -- Octopus Interactive , the largest network of interactive screens inside Uber and Lyft vehicles was a first-time presenter at the Interactive Advertising Bureau NewFronts 2020, the leading digital advertising gathering.

Key Points: 
  • NEW YORK, July 13, 2020 /PRNewswire/ -- Octopus Interactive , the largest network of interactive screens inside Uber and Lyft vehicles was a first-time presenter at the Interactive Advertising Bureau NewFronts 2020, the leading digital advertising gathering.
  • Octopus enhances the rideshare experience with interactive games, cash prizes and other entertainment for Lyft and Uber riders.
  • For advertisers, Octopus engages millions of rideshare passengers a month, putting brands front and center with geo-targeted, interactive video ads.
  • Octopus provides benefits to both advertisers and drivers through our unique interactive video advertising and entertainment platform in rideshare vehicles.

Mintegral Releases New Advertising Self-Service Platform

Retrieved on: 
Tuesday, May 12, 2020
Marketing, Online advertising, Media manipulation, Advertising, Interactive advertising, Smaato

BEIJING, May 12, 2020 /PRNewswire/ --Leading mobile interactive advertising platform Mintegral announced that its self-service platform has just received a significant set of upgrades that will help advertisers tackle present-day challenges.

Key Points: 
  • BEIJING, May 12, 2020 /PRNewswire/ --Leading mobile interactive advertising platform Mintegral announced that its self-service platform has just received a significant set of upgrades that will help advertisers tackle present-day challenges.
  • Back in September 2018, Mintegral unveiled its Advertiser Self-Service Platform .
  • First of all, Mintegral has a high-quality global traffic network, with over 3,500 publishers integrating the Mintegral SDK.
  • With advertisers around the world using the Mintegral Advertiser Self-Service Platform to create and manage their campaigns, the Mintegral team believes this platform can help take their marketing initiatives to the next level.

New Study Finds That Podcast Advertising Campaigns Resulted In An Average 10 Times Lift Relative To Print, Digital and TV

Retrieved on: 
Tuesday, February 18, 2020
Marketing, Media manipulation, Communication design, Digital audio, Podcast, Web syndication, Interactive advertising, Advertising, Interactive Advertising Bureau

Podcasting continues to grow exponentially in advertiser adoption due to the significant increase in audience penetration across all genres.

Key Points: 
  • Podcasting continues to grow exponentially in advertiser adoption due to the significant increase in audience penetration across all genres.
  • According to the Interactive Advertising Bureau (IAB), podcasting ad revenue is projected to surpass $1 billion by 2021, up from $479 million in 2018.
  • With the growing popularity of podcasting, many savvy marketers are looking to expand the role of podcast advertising in their media mix.
  • Until recently, vanity URLs, promo codes, and surveys after a purchase were the only tools available to measure podcast advertising effectiveness.

Digital Advertising Alliance Announces CCPA Tools for Ad Industry

Retrieved on: 
Monday, November 25, 2019
Marketing, Media manipulation, AdChoices, Self-regulation, Communication design, Interactive Advertising Bureau, Network Advertising Initiative, Advertising, Online advertising, Association of National Advertisers, Interactive advertising

Over the coming weeks, the DAA plans to educate its participating companies and the industry at large about how to implement its CCPA compliance tools.

Key Points: 
  • Over the coming weeks, the DAA plans to educate its participating companies and the industry at large about how to implement its CCPA compliance tools.
  • The Digital Advertising Alliance (DAA) is an independent not-for-profit organization which establishes and enforces responsible privacy practices for relevant digital advertising, while giving consumers information and control over the types of digital advertising they receive.
  • Compliance with the DAA Principles is independently enforced for all companies in digital advertising by BBB National Programs and the Association of National Advertisers (ANA).
  • The DAA is managed by a consortium of the leading national advertising and marketing trade groups, including the 4A's; American Advertising Federation; ANA; Interactive Advertising Bureau; and Network Advertising Initiative, with the advice of BBB National Programs.

Advertising Standards Authority give evidence to Committee

Retrieved on: 
Tuesday, November 5, 2019
Marketing, Online advertising, Communication design, Market segmentation, Targeted advertising, Advertising Standards Authority, Advertising, Campaign advertising, Social media, Draft:Outline of advertising, Interactive advertising

The Committee on Democracy and Digital Technologies takes evidence from the Advertising Standards Authority and advertising practitioners as it explores the impact of digital technology and social media on political advertising and how regulators should respond to those changes.

Key Points: 
  • The Committee on Democracy and Digital Technologies takes evidence from the Advertising Standards Authority and advertising practitioners as it explores the impact of digital technology and social media on political advertising and how regulators should respond to those changes.
  • The session follows the decision by Twitter to stop accepting paid political advertising and suggestions that other social media platforms should follow its example.
  • Tuesday 5 November in Committee Room 2, Palace of Westminster
    The first session with the ASA will focus on the differences between regulating online and offline advertising, the relationship between the ASA and online platforms and whether the ASA should review its decision not to regulate political advertising in light of its increasing use online.
  • The second session will cover developments in microtargeted advertising, how the effectiveness of political advertising is measured, where advertisers get their data from and how much social media companies shape advertising.

Advertising Standards Authority give evidence to Committee

Retrieved on: 
Tuesday, November 5, 2019
Marketing, Online advertising, Communication design, Market segmentation, Targeted advertising, Advertising Standards Authority, Advertising, Campaign advertising, Social media, Draft:Outline of advertising, Interactive advertising

The Committee on Democracy and Digital Technologies takes evidence from the Advertising Standards Authority and advertising practitioners as it explores the impact of digital technology and social media on political advertising and how regulators should respond to those changes.

Key Points: 
  • The Committee on Democracy and Digital Technologies takes evidence from the Advertising Standards Authority and advertising practitioners as it explores the impact of digital technology and social media on political advertising and how regulators should respond to those changes.
  • The session follows the decision by Twitter to stop accepting paid political advertising and suggestions that other social media platforms should follow its example.
  • Tuesday 5 November in Committee Room 2, Palace of Westminster
    The first session with the ASA will focus on the differences between regulating online and offline advertising, the relationship between the ASA and online platforms and whether the ASA should review its decision not to regulate political advertising in light of its increasing use online.
  • The second session will cover developments in microtargeted advertising, how the effectiveness of political advertising is measured, where advertisers get their data from and how much social media companies shape advertising.