INNISFREE Introduces Complete Rebrand to U.S. Market
NEW YORK, March 21, 2024 /PRNewswire/ -- INNISFREE, a high-efficiency, nature-powered, vegan skincare brand today officially launches the global rebrand in the U.S. market inclusive of new packaging, new logo and new clean and cruelty-free formulas. This announcement coincides with news of doubling distribution at SEPHORA (US) doors - now in more than 1,200 brick-and-mortar store locations including full distribution at SEPHORA at Kohl's.
- "At the same time, we have seen a significant number of brands joining the clean and [nature-derived] skincare space.
- INNISFREE notes the US as the priority Western growth market, doubling marketing investments in the region.
- The most obvious aspect of the rebrand includes a packaging and logo update, utilizing the Active Green colorway, a hue developed by INNISFREE.
- A green-tinted mineral sunscreen, with eight types of hyaluronic acid, squalane, and soothing cica, that protects while neutralizing visible redness.