Infiniti Dealers Ranked Highest in Auto Industry Study Measuring Responsiveness to Website Customers
Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to customer internet leads coming though dealership websites.
- Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to customer internet leads coming though dealership websites.
- Pied Piper then evaluated how the dealerships responded by email, telephone, and text message over the next 24 hours.
- In this year’s study, 34% of automotive dealerships scored above 80 (providing a quick and thorough personal response), while 21% scored below 40 (failing to personally respond to their website customers).
- Brands with the greatest improvement were Dodge, Genesis, Honda, Kia, and Infiniti, all of whom improved their scores more than six points since last year’s study.