ActiveCampaign

Braze Continues Business Momentum with $500M CARR, New Global Leaders, and Marquee New Customers

Retrieved on: 
Wednesday, February 21, 2024

“There’s never been a better time to be a better marketer,” said Bill Magnuson, cofounder and CEO of Braze.

Key Points: 
  • “There’s never been a better time to be a better marketer,” said Bill Magnuson, cofounder and CEO of Braze.
  • Brands who prioritize excellence in customer engagement are also building a foundational asset for their businesses–first-party relationships with their customers.
  • More brands around the world are recognizing this need, and as a result Braze has seen steady growth of its diverse customer base globally.
  • As Braze continues to increase its global footprint, the company is strengthening its leadership across departments with promotions and new hires that support growth, innovation, and operational excellence.

ActiveCampaign Expands Global Footprint with New Hub in Krakow, Poland

Retrieved on: 
Monday, February 26, 2024

KRAKOW, Poland, Feb. 26, 2024 /PRNewswire/ -- ActiveCampaign, the must-have platform for intelligent marketing automation, announced the future opening of its newest hub in Krakow, Poland. This strategic expansion underscores ActiveCampaign's commitment to strengthening its global presence and enhancing its services to better serve customers worldwide. The physical hub is set to open later this year, and the company is interviewing and hiring employees today.

Key Points: 
  • KRAKOW, Poland, Feb. 26, 2024 /PRNewswire/ -- ActiveCampaign, the must-have platform for intelligent marketing automation, announced the future opening of its newest hub in Krakow, Poland.
  • This strategic expansion underscores ActiveCampaign's commitment to strengthening its global presence and enhancing its services to better serve customers worldwide.
  • The physical hub is set to open later this year, and the company is interviewing and hiring employees today.
  • Krakow will be the company's 7th global hub, joining Australia, Brazil, Costa Rica, Ireland, and two in the United States.

ActiveCampaign Expands Global Footprint with New Hub in Krakow, Poland

Retrieved on: 
Monday, February 26, 2024

KRAKOW, Poland, Feb. 26, 2024 /PRNewswire/ -- ActiveCampaign, the must-have platform for intelligent marketing automation, announced the future opening of its newest hub in Krakow, Poland. This strategic expansion underscores ActiveCampaign's commitment to strengthening its global presence and enhancing its services to better serve customers worldwide. The physical hub is set to open later this year, and the company is interviewing and hiring employees today.

Key Points: 
  • KRAKOW, Poland, Feb. 26, 2024 /PRNewswire/ -- ActiveCampaign, the must-have platform for intelligent marketing automation, announced the future opening of its newest hub in Krakow, Poland.
  • This strategic expansion underscores ActiveCampaign's commitment to strengthening its global presence and enhancing its services to better serve customers worldwide.
  • The physical hub is set to open later this year, and the company is interviewing and hiring employees today.
  • Krakow will be the company's 7th global hub, joining Australia, Brazil, Costa Rica, Ireland, and two in the United States.

ActiveCampaign HQ to Launch at International Franchise Association Annual Convention

Retrieved on: 
Friday, February 16, 2024

CHICAGO, Feb. 16, 2024 /PRNewswire/ -- ActiveCampaign, the must-have platform for intelligent marketing automation, is launching ActiveCampaign HQ tomorrow at the International Franchise Association's annual convention in Phoenix.

Key Points: 
  • Following ActiveCampaign's acquisition of Onesend, an integrated platform is now available to give franchise and multi-location businesses total control of their marketing
    CHICAGO, Feb. 16, 2024 /PRNewswire/ -- ActiveCampaign, the must-have platform for intelligent marketing automation, is launching ActiveCampaign HQ tomorrow at the International Franchise Association's annual convention in Phoenix.
  • ActiveCampaign HQ is uniquely positioned to help owners, franchisees, and marketing teams connect the dots and understand the overall campaign and individual location performance in seconds.
  • ActiveCampaign HQ helps multi-location brands and franchises manage intelligent marketing automation efforts across hundreds of locations, all from a single dashboard.
  • With ActiveCampaign HQ, brands can:
    Create, distribute, and send personalized and localized email marketing and SMS campaigns across multiple customer bases all at once.

Report Reveals Consumers Are Ready To Spend More In 2024, With The Right Incentives

Retrieved on: 
Wednesday, February 7, 2024

CHICAGO, Feb. 7, 2024 /PRNewswire/ -- ActiveCampaign, the must-have platform for intelligent marketing automation, released its latest consumer research report, 'Coupons, Discounts & BOGOs (Oh My): How incentives drive ecommerce consumers to purchase, return, and recommend,' which revealed consumers are eager to match or increase their spending from 2023 well into this year…but only if personalized incentives are offered.

Key Points: 
  • For four out of five consumers surveyed, price drives purchase considerations, and nearly half report caring most about discounts when shopping online.
  • Therefore, brand loyalty is up for grabs:
    All but 2% of consumers surveyed are willing to go to a competitor for a lower price.
  • A coupon for 20% off an entire purchase is enough to draw 70% of consumers away from their favorite store to purchase elsewhere.
  • "Because consumers have communicated they are ready to spend, ecommerce brands need to meet them halfway and ensure they are adhering to their preferences.

ActiveCampaign joins forces with title sponsors Goldcast, Calendly, and The Juice to launch a first-of-its-kind Leap Day Extravaganza

Retrieved on: 
Wednesday, January 31, 2024

CHICAGO, Jan. 31, 2024 /PRNewswire/ -- ActiveCampaign, the must-have platform for intelligent marketing automation, announced the opening of registration for The ActiveCampaign Leap Day Extravaganza—a free virtual conference on February 28th through March 1st produced in partnership with Goldcast, Calendly, and The Juice. Designed to help marketers and entrepreneurs #MakeMoreTime in 2024, attendees will hear from some of the brightest minds in AI, content creation, customer experience, ecommerce, email, entrepreneurship, marketing automation, podcasting, and time management—all from the comfort of their home or office.

Key Points: 
  • "The ActiveCampaign Leap Day Extravaganza will be the longest, continuous virtual event ever produced on our platform," said Palash Soni, co-founder and CEO of Goldcast.
  • Well before the ActiveCampaign Leap Day Extravaganza sunrise, marketers and entrepreneurs can get a headstart on their productivity goals thanks to The Juice.
  • Additional sponsors of The ActiveCampaign Leap Day Extravaganza!
  • Learn more and register to attend The ActiveCampaign Leap Day Extravaganza for free on February 28th through March 1st (depending on your time zone) at leapday.activecampaign.com .

ActiveCampaign Acquires Onesend

Retrieved on: 
Tuesday, October 17, 2023

CHICAGO, Oct. 17, 2023 /PRNewswire/ -- ActiveCampaign, a leading marketing automation platform, has acquired Onesend, a suite of tools empowering franchise, multi-location brands, and reseller agencies. This substantial investment in tools designed to strengthen the operations of these complex and expanding businesses will expedite ActiveCampaign's global growth. It underscores the company's unwavering dedication to its extensive partner network.

Key Points: 
  • CHICAGO, Oct. 17, 2023 /PRNewswire/ -- ActiveCampaign , a leading marketing automation platform, has acquired Onesend, a suite of tools empowering franchise, multi-location brands, and reseller agencies.
  • POSIFiQ By Onesend, an intelligent platform that integrates point of sale systems with ActiveCampaign.
  • OnesendHQ Portal Companion, which expands ActiveCampaign partner portal capabilities with richer analytics and account management.
  • Because of our product evolution, officially incorporating Onesend into the ActiveCampaign brand has felt natural, too," said Scott Thomas, co-founder at Onesend.

ActiveCampaign Names Joy Whinery as Chief Financial Officer

Retrieved on: 
Tuesday, September 12, 2023

CHICAGO, Sept. 12, 2023 /PRNewswire/ -- ActiveCampaign, a leader in marketing and customer experience automation, has appointed Joy Whinery as its CFO, marking the next chapter in the company's growth. Whinery is charged with building a world-class finance organization within ActiveCampaign.

Key Points: 
  • Whinery is charged with building a world-class finance organization within ActiveCampaign.
  • Whinery will report directly to ActiveCampaign founder and CEO, Jason VandeBoom.
  • Whinery brings more than two decades of financial leadership experience to ActiveCampaign.
  • Earlier this year, the company elevated Kelly O'Connell to Chief Product Officer, and late last year, appointed Shay Howe as Chief Marketing Officer.

SaaShop raises 1.2 million euros to drive SaaS marketplace growth

Retrieved on: 
Thursday, September 7, 2023

AUSTIN, Texas, Sept. 7, 2023 /PRNewswire-PRWeb/ -- Finnish growth company SaaShop Oy has raised €1.2M in seed funding to continue driving growth and international expansion of its SaaS marketplace. The funding round included an investment from Business Finland as well as participation from current owners and board members. Overall, the funding round will enable SaaShop to accelerate growth in both the European and North American markets.

Key Points: 
  • Finnish growth company SaaShop has raised €1.2M seed funding to continue driving growth and international expansion of its SaaS marketplace.
  • AUSTIN, Texas, Sept. 7, 2023 /PRNewswire-PRWeb/ -- Finnish growth company SaaShop Oy has raised €1.2M in seed funding to continue driving growth and international expansion of its SaaS marketplace.
  • Overall, the funding round will enable SaaShop to accelerate growth in both the European and North American markets.
  • SaaShop is an international marketplace founded in Espoo, Finland in 2018 that connects businesses with SaaS software companies and service providers that specialize in SaaS-related services.

The Top 2023 CRM Vendors Embracing AI and Redefining the Customer Experience, According to SoftwareReviews Users

Retrieved on: 
Monday, July 31, 2023

The report and its list of Customer Relationship Management (CRM) software points to the substantial expansion of the CRM industry as organizations strive to consolidate their customer experiences across various sectors, such as sales, marketing, and customer service.

Key Points: 
  • The report and its list of Customer Relationship Management (CRM) software points to the substantial expansion of the CRM industry as organizations strive to consolidate their customer experiences across various sectors, such as sales, marketing, and customer service.
  • "With the advent of generative AI and other AI and machine learning technologies, customers now demand a personalized experience.
  • The 2023 Enterprise Customer Relationship Management Software Gold Medalists are as follows:
    Zoho CRM , 8.6 CS, ranked high for ease of customization.
  • The 2023 Midmarket Customer Relationship Management Software Gold Medalists are as follows:
    NetSuite CRM , 8.9 CS, ranked high for lead management.