Forbidden City

VIKING ANNOUNCES FIRST-OF-THEIR-KIND CHINA VOYAGES

Retrieved on: 
Friday, January 12, 2024

LOS ANGELES, Jan. 12, 2024 /PRNewswire/ -- Viking® (www.viking.com) today announced three new, first-of-their-kind itineraries that will provide guests with exclusive access to China in 2024. The new voyages range from 10 to 20 days and explore iconic cities, such as Beijing, Shanghai and Hong Kong. Each itinerary also includes a domestic sailing of China's coast that highlights rarely-seen destinations and ports to which only Viking has access—something that has never before been offered for international visitors. The new voyages will operate from September to November on the Viking Yi Dun—formerly the Viking Sun—a sister ship featuring the same award-winning design and service as all other ocean ships in Viking's fleet. The Chinese-flagged Viking Yi Dun will be the first ship dedicated specifically to the foreign market to operate domestic sailings in China. Each voyage will offer The Viking Way® of exploration, with immersive experiences to introduce guests to the people, history and culture of China, including insightful lectures, Chinese-inspired cuisine and destination experts. ­

Key Points: 
  • The new voyages will operate from September to November on the Viking Yi Dun —formerly the Viking Sun—a sister ship featuring the same award-winning design and service as all other ocean ships in Viking's fleet.
  • The Chinese-flagged Viking Yi Dun will be the first ship dedicated specifically to the foreign market to operate domestic sailings in China.
  • ­
    "We are proud that Viking will be the first to operate domestic sailings in China for international travelers.
  • To learn more about the itineraries and why China is such a captivating destination, Viking has also published two new videos: Executive Vice President Karine Hagen invites travelers to learn more about these exclusive-to-Viking China voyages here , and Viking Vice President of Product Development Joost Ouendag provides an in-depth overview of the new voyages and the unique opportunity to be immersed in the history, culture and natural wonders of the Middle Kingdom here .

Witness to the Cultural Development of Beijing @Beijing Central Axis

Retrieved on: 
Monday, January 8, 2024

Qiu Zheng, Director of Beijing Central Axis Culture Institute, introduced that the Beijing central axis runs from north to south, consisting of 15 sites such as Yongdingmen, Temple of Heaven, Imperial Palace, Bell and Drum Tower.

Key Points: 
  • Qiu Zheng, Director of Beijing Central Axis Culture Institute, introduced that the Beijing central axis runs from north to south, consisting of 15 sites such as Yongdingmen, Temple of Heaven, Imperial Palace, Bell and Drum Tower.
  • Most of them are on the central axis, but the Temple of Heaven and the Altar of Agriculture, the Imperial Ancestral Temple and the Altar of the Land and Grain, which are not on the central axis, but close to the east and west sides of the central axis.
  • They exist because of the central axis, they are an important part of the central axis.
  • Recently, Yovana, a student from Serbia, came to the Temple of Heaven with several expert teachers from China to learn more about the Beijing central axis.

Announcement of the List of 2023 Golden Flag Awards Unveils Five Major Trends in Communication Strategies for the Chinese Market

Retrieved on: 
Wednesday, December 20, 2023

These award-winning cases provide insights into the current communication strategies and trends in the Chinese market, many of which have gained significant traction over the past year.

Key Points: 
  • These award-winning cases provide insights into the current communication strategies and trends in the Chinese market, many of which have gained significant traction over the past year.
  • Data from submissions for this year's Golden Flag Award reveals five major trends in brand communication strategies in the Chinese market:
    1.
  • The majority of exemplary cases focus on corporate social responsibility, ESG communication, environmental protection, and public welfare communication.
  • In this year's brand communication cases in the Chinese market, digital communication methods have been widely embraced.

Experts gathered in Yuanmou, China to discuss further protecting and promoting the origins of Chinese civilization

Retrieved on: 
Wednesday, October 25, 2023

The forum titled “Exploring the Origins of Chinese Civilization in Yuanmou” was held on October 24th in Yuanmou County, Chuxiong Yi Autonomous Prefecture, Yunnan Province, China.

Key Points: 
  • The forum titled “Exploring the Origins of Chinese Civilization in Yuanmou” was held on October 24th in Yuanmou County, Chuxiong Yi Autonomous Prefecture, Yunnan Province, China.
  • View the full release here: https://www.businesswire.com/news/home/20231025261979/en/
    The forum titled “Exploring the Origins of Chinese Civilization in Yuanmou” was held on October 24th in Yuanmou County, Chuxiong Yi Autonomous Prefecture, Yunnan Province, China.
  • (Photo: Business Wire)
    The forum, as a key event of the Creative Yunnan Culture Industries Expo, brought together dozens of renowned experts and scholars across the country to explore the digitization of cultural relics.
  • The aim was to popularize the cultural relics, promote cultural creativity, bolster cultural industries, and integrate culture with tourism.

Azamara Unveils 2026 World Cruise, A Unique Experience to the Seven Wonders of the World

Retrieved on: 
Tuesday, September 26, 2023

MIAMI, Sept. 26, 2023 /PRNewswire/ -- Azamara, the small-ship cruise line renowned for Destination Immersion® experiences, proudly unveils its 2026 World Cruise, a majestic journey setting sail from Miami, Florida on January 6, 2026. This grand expedition, concluding in the vibrant city of Barcelona, Spain, is a golden ticket to explore over 35 countries and experience the enchanting allure of the Seven Wonders of the World. Azamara Onward's world cruise is designed to grant guests an extended exploration with 55 late nights and overnights, 60 Extended Destination Days, 3 exclusive World Cruise events and 10 AzAmazing events, allowing for a deeper connection with each mesmerizing wonder and the diverse tapestry of cultures that surround them.

Key Points: 
  • This grand expedition, concluding in the vibrant city of Barcelona, Spain, is a golden ticket to explore over 35 countries and experience the enchanting allure of the Seven Wonders of the World.
  • "We are thrilled to welcome our world cruisers on this journey of a lifetime," said Carol Cabezas, President of Azamara.
  • "Our 2026 World Cruise offers our guests the unique opportunity to uncover a new perspective on a wide variety of cultures and visit all seven wonders of the world, while enjoying some of the most exclusive and specially curated events throughout this exciting itinerary."
  • World Cruisers will have access to a destination-concierge, and pre-cruise dedicated call center specialists as they plan their journey on Azamara.

International expert committee members for the Inaugural Orchid Awards share dialogue on Global Civilization Initiative

Retrieved on: 
Saturday, April 29, 2023

BEIJING, April 29, 2023 /PRNewswire/ -- A total of 9 international expert committee members for the Inaugural Orchid Awards exchanged ideas on the Global Civilization Initiative at the Inaugural Orchid Awards final selection meeting in Beijing on Thursday.

Key Points: 
  • BEIJING, April 29, 2023 /PRNewswire/ -- A total of 9 international expert committee members for the Inaugural Orchid Awards exchanged ideas on the Global Civilization Initiative at the Inaugural Orchid Awards final selection meeting in Beijing on Thursday.
  • By actively embracing the Global Initiative for Civilization and identifying common ground between different cultures, can solid foundation be established to build a community with a shared destiny for humanity.
  • The awards were initiated by China International Communications Group (CICG) and are aimed at promoting exchanges and interactions between China and the world.
  • The final selection meeting also released the logo of the Orchid Awards designed by the Central Academy of Fine Arts.

International expert committee members for the Inaugural Orchid Awards share dialogue on Global Civilization Initiative

Retrieved on: 
Saturday, April 29, 2023

BEIJING, April 28, 2023 /PRNewswire/ -- A total of 9 international expert committee members for the Inaugural Orchid Awards exchanged ideas on the Global Civilization Initiative at the inaugural Orchid Awards final selection meeting in Beijing on Thursday.

Key Points: 
  • BEIJING, April 28, 2023 /PRNewswire/ -- A total of 9 international expert committee members for the Inaugural Orchid Awards exchanged ideas on the Global Civilization Initiative at the inaugural Orchid Awards final selection meeting in Beijing on Thursday.
  • By actively embracing the Global Initiative for Civilization, identifying common ground between different cultures and fostering mutual understanding, can solid foundation be established to build a community with a shared destiny for humanity.
  • Wang said the awards will play a positive role in echoing the Global Civilization Initiative and promoting civilizational exchanges and mutual learning.
  • The Final Selection Committee of the Orchid Awards also released the logo of the Orchid Awards designed by the Central Academy of Fine Arts.

Three-Body and Other Excellent Programs Are Unveiled at FILMART, and Tencent Video Promotes International Communication of Chinese Culture

Retrieved on: 
Friday, March 17, 2023

Tencent Video participated in the exhibition with excellent film and television programs.

Key Points: 
  • Tencent Video participated in the exhibition with excellent film and television programs.
  • On March 14 afternoon, Tencent Video held a special event to promote its content.
  • Meanwhile, Tencent Video also showed premium content in various genres, including animation, variety show, documentary, children's programs, etc.
  • As a result, it has become a force to be reckoned with in promoting Chinese culture in the international arena.

The 13th Spring Festival Book Exposition held successfully around the world

Retrieved on: 
Friday, March 10, 2023

The book exposition provided a great assortment of the latest Chinese books to overseas Chinese and readers.

Key Points: 
  • The book exposition provided a great assortment of the latest Chinese books to overseas Chinese and readers.
  • A total of 36 well-known publishers from China participated in the 2023 book exposition.
  • As the book exposition coincides with the spring festival of 2023, the bookstores were decorated with window paper-cuts and other classic traditional Chinese New Year elements provided by CNPIEC.
  • "The book exposition is so interesting, and it's very exciting that readers gather together to celebrate spring festival," said Mr. Wang, an overseas Chinese reader in a Canada bookstore.

The 13th Spring Festival Book Exposition held successfully around the world

Retrieved on: 
Friday, March 10, 2023

The book exposition provided a great assortment of the latest Chinese books to overseas Chinese and readers.

Key Points: 
  • The book exposition provided a great assortment of the latest Chinese books to overseas Chinese and readers.
  • A total of 36 well-known publishers from China participated in the 2023 book exposition.
  • As the book exposition coincides with the spring festival of 2023, the bookstores were decorated with window paper-cuts and other classic traditional Chinese New Year elements provided by CNPIEC.
  • "The book exposition is so interesting, and it's very exciting that readers gather together to celebrate spring festival," said Mr. Wang, an overseas Chinese reader in a Canada bookstore.