"Go Beyond Thanks:" New Survey Reveals We Should Do More Than Simply Thank Our Veterans for Their Service
SAN ANTONIO, Nov. 8, 2023 /PRNewswire/ -- As the nation prepares to observe Veterans Day this year, USAA hopes to challenge the nation to go beyond simple gratitude to create real, positive impacts in the veteran community. A new survey sponsored by USAA reveals disparities between young military/veterans and their older counterparts in how they prefer to be recognized for their service. The survey was conducted by Endeavor Analytics and YouGov.
- A new survey sponsored by USAA reveals disparities between young military/veterans and their older counterparts in how they prefer to be recognized for their service.
- Of note, nearly 70% of younger military/veterans say they feel uncomfortable or awkward when someone says "Thank you for your service" to them.
- Conversely, only 24% of military/veterans aged 65+ say they feel uncomfortable or awkward when someone says the phrase to them.
- The survey also revealed 28% of civilian respondents do not know or are not sure why we celebrate Veterans Day.