Social advertising

illumin Reports Third Quarter 2023 Financial Results

Retrieved on: 
Thursday, November 9, 2023
Adjustment, SIB, Meta, Toronto Stock Exchange, Life, Entrepreneurship, Growth, Social advertising, CPP Investment Board, TSX, Hilltop Holdings Inc., Film industry, Cryptocurrency, Bookkeeping

TORONTO, Nov. 09, 2023 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (“illumin” or the “Company”), a journey advertising technology company that empowers marketers to make smarter decisions about communicating with online consumers, today announced its financial results for the third quarter ended September 30, 2023.

Key Points: 
  • TORONTO, Nov. 09, 2023 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (“illumin” or the “Company”), a journey advertising technology company that empowers marketers to make smarter decisions about communicating with online consumers, today announced its financial results for the third quarter ended September 30, 2023.
  • Third quarter 2023 revenue was $29.6 million up 2.4% year-over-year, reflecting growth in our self-serve business.
  • The Company onboarded 33 net new self-serve clients during the quarter, reflecting sales initiatives targeting higher-spend clients and positioning the Company for continued illumin self-serve revenue growth in Q4 2023.
  • Tal Hayek, Co-Founder and Chief Executive Officer of illumin, stated, “During the third quarter, we generated substantial year-over-year growth in illumin self-serve revenue.

illumin Announces Integration of its Journey Advertising Platform with Meta Facebook and Instagram to offer connected Social Advertising

Retrieved on: 
Monday, October 16, 2023
Social advertising, Social, TSX, Kirkbi AG v Ritvik Holdings Inc, Intelligence, Meta, Social integration, Journey

With this latest product update, illumin expands connected journeys with its first social capabilities.

Key Points: 
  • With this latest product update, illumin expands connected journeys with its first social capabilities.
  • The new feature brings Facebook and Instagram advertisements directly onto the intuitive journey advertising platform, offering consumers an enhanced experience while providing marketers with connected journey advertising intelligence.
  • Marketers can now create, launch, manage, and report on their Facebook and Instagram campaigns within illumin and seamlessly pass their Open Web audiences into social campaigns through an intuitive, connected interface.
  • “This social integration is the first step of many in creating a platform made for how marketers always wished they could work – and further solidifies illumin as the number one journey advertising provider.”

Peach Acquires Cape to Supercharge Digital and Social Creative Ad Workflow

Retrieved on: 
Tuesday, June 14, 2022
DOOH, Goal, Google, Facebook, Social advertising, Advertising, Meta, Business, LinkedIn, Social, Publishing, YouTube, Ecosystem, Creativity, Digital, Just Eat, Workflow, Growth, Pinterest, Acquisition, Freedom, Instagram, Software as a service, TikTok, Automation, Philips, Technology, Sales, Television, Peach

LONDON, June 14, 2022 /PRNewswire-PRWeb/ -- Peach Acquires Cape to Supercharge Digital and Social Creative Ad Workflow

Key Points: 
  • Peach, a market leader in video advertising workflow and delivery, has today announced the acquisition of Cape, a SaaS creative and campaign automation platform allowing teams to collaborate and efficiently publish to digital and social destinations.
  • Peach , a market leader in video advertising workflow and delivery, has today announced the acquisition of Cape , a SaaS creative and campaign automation platform allowing teams to collaborate and efficiently publish to digital and social destinations.
  • Cape's software supercharges the creative workflow including easy creative versioning for display, social, video and DOOH, approval flows, user collaboration, data feed management and publishing to social and ad platforms including Facebook, Instagram, Snapchat, LinkedIn, YouTube, TikTok, Pinterest, Meta for Business, Google Ads, CM360 and DV360.
  • Peach aims to fix these issues through product innovation while the acquisitions of Cape and of Advalidation last year will accelerate this mission.

Simpli.fi Expands Digital Solution Suite with Google Ads (SEM) and YouTube Offerings

Retrieved on: 
Tuesday, June 7, 2022
Blackstone, Marketing, GTCR, Social advertising, Video, SVP, YouTube, Organization, Solution, Google Search, Multimedia, Budget, SEM, ROI, View, Automation, Sales, Google, Facebook, Addressable, CTV

FORT WORTH, Texas, June 7, 2022 /PRNewswire/ -- Today, Simpli.fi, the Advertising Automation Platform, announced an expansion of its industry-leading digital advertising capabilities to include Google Ads (SEM) and YouTube advertising. With these new offerings, media buyers can use Simpli.fi to execute, optimize, and receive consolidated reporting on campaigns across programmatic buys, Google search, YouTube, and Facebook.

Key Points: 
  • With these new offerings, media buyers can use Simpli.fi to execute, optimize, and receive consolidated reporting on campaigns across programmatic buys, Google search, YouTube, and Facebook.
  • In addition to executing programmatic CTV, Mobile, and Display, as well as Facebook campaigns, Simpli.fi clients now have the ability to run Google Ads and YouTube campaigns through Simpli.fi.
  • "By offering SEM and YouTube advertising capabilities, Simpli.fi is enabling clients to consolidate vendors, streamline workflows, and improve overall digital performance," said Ryan Horn, SVP of Marketing at Simpli.fi.
  • These offerings add to Simpli.fi's industry-leading programmatic solutions suite, which includes CTV, Addressable, Mobile, Video, Display, Native, and Social Advertising.

StackRabbit Leverages AdTheorent's Direct Access Offering to Drive Ticket Sales for the Texas Renaissance Festival

Retrieved on: 
Monday, May 9, 2022
Taste, College Station, Parent, Direct access, Music, Data management platform, Nasdaq, Access, Texas Renaissance Festival, Frost, Frost & Sullivan, Multimedia, Social advertising, Mark (given name), The Company, CPA, Goal, Technology, VP, Digital, Media Operations Group, Growth, AI, Acquisition, Sales, Online shopping

NEW YORK, May 9, 2022 /PRNewswire/ -- AdTheorent Holding Company, Inc. ("AdTheorent" or the "Company) (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, and StackRabbit, a next-generation digital media and consumer intelligence agency, today announced campaign results from a Texas Renaissance Festival digital advertising campaign to drive ticket sales for the festival.  The goal of the campaign was to drive an efficient cost-per-action (CPA), and ultimately drive revenue for the event company.  StackRabbit managed the campaign directly using AdTheorent Direct Access, which is the self-service method of executing digital media campaigns on AdTheorent's industry-leading machine learning media buying platform.

Key Points: 
  • The Texas Renaissance Festival target audience was adults ages 25-49 and parents with children living at home.
  • Through AdTheorent, StackRabbit utilized predictive models to identify and reach target consumers with the highest likelihood of completing a ticket purchase.
  • The Texas Renaissance Festival 2021 digital advertising acquisition campaign drove stronger results than display and social advertising campaigns with other partners.
  • "StackRabbit is a valuable partner and we are thrilled that their use of our platform on a Direct Access basis drove the most efficient cost-per-action for The Texas Renaissance Festival."

Smartly.io “State of Social Advertising Report” Reveals Increased Multi-Platform Approach and Need for Automation

Retrieved on: 
Tuesday, January 11, 2022
Marketing, Advertising, Communications, Technology, Social Media, Software, Research, Social advertising, Dance Smartly, Organization, Travel, Social, Growth, Social media, Creativity, Automation, Marketing, CPG, YouTube, E-commerce, Twitter, Budget, Pinterest, Tutoring, Sales, Public relations, Instagram, Facebook, TikTok, the Study, Smartly.io, THE STUDY, SMARTLY.IO

Smartly.ios third annual State of Social Advertising Report surveyed 100 leaders across the eCommerce, retail, gaming, travel and financial services industries.

Key Points: 
  • Smartly.ios third annual State of Social Advertising Report surveyed 100 leaders across the eCommerce, retail, gaming, travel and financial services industries.
  • The report examined year-over-year findings while exploring new trends that will continue to inform social advertising and marketing plans in 2022.
  • With todays consumers using an average of eight social media platforms , a multi-platform approach is essential for long-term success.
  • Compounding this issue, 69% of respondents said they are not currently using automation technology for social media advertising creation.

Enspire for Enterprise Social Advertising Solution Reformulated; Underscores Commitment to Providing ROI-focused Marketing Solutions

Retrieved on: 
Wednesday, August 4, 2021
Marketing, Advertising, Online advertising, Social media, Social advertising, Digital marketing

JACKSONVILLE, Fla., Aug. 4, 2021 /PRNewswire-PRWeb/ --Enspire for Enterprise, experts in performance-based digital marketing solutions for franchise, multi-location, and enterprise brands, announced the launch of an enhanced Social Advertising solution designed to harness the newest conversion-oriented features available within Facebook and YouTube's advertising platforms.

Key Points: 
  • JACKSONVILLE, Fla., Aug. 4, 2021 /PRNewswire-PRWeb/ --Enspire for Enterprise, experts in performance-based digital marketing solutions for franchise, multi-location, and enterprise brands, announced the launch of an enhanced Social Advertising solution designed to harness the newest conversion-oriented features available within Facebook and YouTube's advertising platforms.
  • Enspire for Enterprise was designed to meet the intricate requirements of franchise, multi-location, and enterprise businesses and simplifies the complexities of advertising on social media platforms.
  • Our reimagined Social Advertising solution is centered around quality lead generation, combining the latest social advertising techniques with expert strategy and Artificial Intelligence to maximize results.
  • The new social media advertising solution marks a continuation of Enspire's demonstrated expertise in scalable marketing solutions.

Smartly.io Reveals Key Insights for Social Advertising Post-pandemic

Retrieved on: 
Thursday, April 29, 2021
Software, Social media, Search engine marketing, Marketing, Advertising, Data management, Communications, Technology, Marketing, Communication design, Advertising, Social media, Articles, Consumer confidence index, Social advertising, Dynata, Brand, the Study, Smartly.io, THE STUDY, SMARTLY.IO

Conducted by Dynata, the global survey of 1,000 consumers in the U.S., UK, Germany, and Australia, explored consumer sentiment around social media today -- lending insights for brands to consider for their advertising strategies.\nNow more than ever, brands are seeking ways to stay relevant.

Key Points: 
  • Conducted by Dynata, the global survey of 1,000 consumers in the U.S., UK, Germany, and Australia, explored consumer sentiment around social media today -- lending insights for brands to consider for their advertising strategies.\nNow more than ever, brands are seeking ways to stay relevant.
  • According to the Smartly.io survey, consumers are still relying on social media to stay in touch.
  • Specifically, more than half (56%) of global respondents and 64% of those in the UK said they are using social media to connect with friends and family.\nFacebook remains the most popular social media platform.
  • The survey was conducted in March 2021.\nPowering beautifully effective ads, Smartly.io automates every step of social advertising to unlock greater performance and creativity.

Social Media Marketing Analysis: Consumers Relay Their Preferences for Personalized Ads

Retrieved on: 
Monday, March 29, 2021
Marketing, Advertising, Online advertising, Communication design, Social media, Social advertising, Targeted advertising

After all, around 45% of consumers are likely to purchase brands whose ads they come across.

Key Points: 
  • After all, around 45% of consumers are likely to purchase brands whose ads they come across.
  • "One of the primary benefits of advertising on social media is that these platforms make it easy to target specific audiences."
  • Around 21% of respondents in Market Dive's survey confirmed that the ads they came across on social media were personalized to their specific interests.
  • With global ad spend projected to hit $517 billion by 2023, it does not appear that personalized social media advertisements are going anywhere.

Smartly.io Announces Second Annual Sofa Summit: The World’s Largest Social Advertising Event

Retrieved on: 
Thursday, January 14, 2021
Marketing, Advertising, Communications, Marketing, Communication design, Social media, Advertising, Social media marketing, Brand, Social advertising

The past year has further validated that brands need to learn how to be agile to connect with consumers across channels.

Key Points: 
  • The past year has further validated that brands need to learn how to be agile to connect with consumers across channels.
  • The free event will be held virtually and will include both live streamed segments and on-demand components.
  • The second annual Sofa Summit is an opportunity to bring together brands from around the world to share their social media advertising strategies.
  • Powering beautifully effective ads, Smartly.io automates every step of social advertising to unlock greater performance and creativity.