NBA digital marketing

PrizePicks Adds to Senior Leadership Team with Two Strategic Appointments

Retrieved on: 
Monday, August 14, 2023

ATLANTA, Aug. 14, 2023 /PRNewswire/ -- PrizePicks, the largest fantasy sports operator in North America, today announced the appointment of two gaming industry veterans to its senior leadership team. Elisa Richardson will join PrizePicks as the company's Vice President of Strategic Communications. Additionally, Brian Huss has been named Vice President of Innovation, responsible for expanding the company's skill-based fantasy offerings.

Key Points: 
  • Richardson and Huss are the latest additions to the PrizePicks senior leadership team, which has expanded aggressively over the past year in legal, regulatory and marketing departments, claiming top industry talent in the process.
  • Richardson, who will oversee external and internal communications, joins PrizePicks from BetMGM, where she was Head of Communications and Public Relations.
  • Both Elisa and Brian are incredibly valuable additions to our senior leadership team."
  • She will work with the leadership team across departments to ensure consistency of messaging and strategy, and to elevate company success stories.

Why Meta's Threads app is the biggest threat to Twitter yet

Retrieved on: 
Friday, July 7, 2023

The launch of social media app Threads as a competitor to Twitter is a game-changer.

Key Points: 
  • The launch of social media app Threads as a competitor to Twitter is a game-changer.
  • Threads was welcomed almost immediately – especially by hordes of Twitter users that have watched in dismay as their beloved platform crumbles in the hands of Elon Musk.
  • The question now is: will Threads be the one that finally unseats Twitter?

We’ve been here before

    • But many found its decentralised servers difficult and confusing to use, with each one having very different content rules and communities.
    • Many Twitter fans created “back up” Mastodon accounts in case Twitter crashed, and waited to see what Musk would do next.
    • Platform instability and outages became common as Musk started laying off Twitter staff (he has now fired about 80% of Twitter’s original workforce).
    • Musk also labelled trusted news organisations such as the BBC as “state-owned” media, until public backlash forced him to retreat.

Community is the key to success

    • It had long been a home for journalists, governments, academics and the public to share information on the key issues of the day.
    • While not without flaws – such as trolls, bots and online abuse – Twitter’s verification process and the ability to block and report inappropriate content was central to its success in building a thriving community.
    • The ability to retain community in an app that provides a similar experience to Twitter is what makes Threads the biggest threat yet.
    • My research shows that people crave authority, authenticity and community the most when they engage with online information.

Challenges ahead

    • New Threads users who read the fine print will note that their information will be used to “personalize ads and other experiences” across both platforms.
    • And users have pointed out you can only delete your Threads account if you delete your Instagram account.
    • The EU’s new Digital Markets Act could raise challenges for Threads.
    • When and how Threads achieves this plan for decentralised engagement – and how this might impact users’ experience – is unclear.

Did Meta steal ‘trade secrets’?

    • Just hours after Threads’ release, Twitter’s lawyer Alex Spiro released a letter accusing Meta of “systematic” and “unlawful misappropriation” of trade secrets.
    • Meta has disputed these claims, according to reports, but the rivalry between the two companies seems far from over.

PlayOn! Sports Announces Matt Hong As President & Chief Operating Officer

Retrieved on: 
Thursday, December 15, 2022

ATLANTA, Dec. 15, 2022 /PRNewswire/ -- PlayOn! Sports, a leader in streaming live and on-demand high school sports operating the NFHS Network, and GoFan, a leading high school ticketing solution in the United States, announced today the hiring of former Turner Sports COO Matt Hong as its President & Chief Operating Officer. In this newly created role, Hong will oversee day-to-day operations for PlayOn! Sports.

Key Points: 
  • Sports, a leader in streaming live and on-demand high school sports operating the NFHS Network, and GoFan, a leading high school ticketing solution in the United States, announced today the hiring of former Turner Sports COO Matt Hong as its President & Chief Operating Officer.
  • He additionally oversaw 24x7 properties including NBA TV, Bleacher Report, NBA Digital, NCAA Digital, SI Digital, NASCAR.com, PGATOUR.com, PGA.com, and GOLF.com.
  • Prior to joining Turner Sports in 2008, Hong held executive positions at Thomson Learning and AOL.
  • In his new role, Hong will report to Rudolph and will work alongside BJ Pilling, President & Chief Commercial Officer of PlayOn!

Subway Canada® Announces Multi-Year Collaborations with the NBA and Toronto Raptors

Retrieved on: 
Tuesday, October 4, 2022

As part of the collaboration with the NBA, Subway Canada becomes an official partner of the 2022 NBA Canada Series presented by Bell.

Key Points: 
  • As part of the collaboration with the NBA, Subway Canada becomes an official partner of the 2022 NBA Canada Series presented by Bell.
  • Additionally, Subway Canada and the NBA will host a "Super Subs" digital content series across NBA Canada social media channels.
  • "We're excited to work with Subway Canada to create unique experiences for NBA fans across the country," says NBA Canada Managing Director Leah MacNab.
  • As part of the collaboration between Subway Canada and the Raptors, beginning at the tip-off of the regular season, for each point scored by a Raptors bench player, Subway Canada will make a donation to its Never Miss Lunch initiative in support of Food Banks Canada.

PlayOn! Sports Announces Susan Young As CFO, Former Turner Sports COO Matt Hong As Board Member

Retrieved on: 
Monday, August 22, 2022

ATLANTA, Aug. 22, 2022 /PRNewswire/ -- PlayOn! Sports, one of the nation's leading high school media and technology companies, announced today the hiring of Susan Young as its CFO and the addition of former Turner Sports COO Matt Hong to its board of directors.

Key Points: 
  • Sports , one of the nation's leading high school media and technology companies, announced today the hiring of Susan Young as its CFO and the addition of former Turner Sports COO Matt Hong to its board of directors.
  • "PlayOn!
  • Sports has a clear vision and fundamental understanding as to the power of technology in education-based athletics," Young said.
  • Sports CEO David Rudolph: "The strategic business experience both Susan and Matt bring to our company will support our rapid growth.

Ethos Capital Names Stephen Gold as Newest Executive Partner

Retrieved on: 
Wednesday, May 11, 2022

Mr. Gold is one of 16 Executive Partners, who work exclusively with Ethos to provide portfolio companies with sector-specific expertise to enhance operations and accelerate growth.

Key Points: 
  • Mr. Gold is one of 16 Executive Partners, who work exclusively with Ethos to provide portfolio companies with sector-specific expertise to enhance operations and accelerate growth.
  • Many of the Firms Executive Partners have worked successfully over numerous years with members of Ethos investment team.
  • Ethos Executive Partners support the firms strategy of equal emphasis on both investment and operational expertise.
  • Stephen Gold is an outstanding addition, and we look forward to the impact that he, along with Ethos other Executive Partners, will have on our portfolio.

NCAA® MARCH MADNESS® LIVE APP LAUNCHES ON LG SMART TVS

Retrieved on: 
Monday, March 14, 2022

ENGLEWOOD CLIFFS, N.J., March 14, 2022 /PRNewswire/ -- With the NCAA Division I Men's Basketball Championship set to tip off next week, LG Electronics USA announced the launch of the NCAA March Madness Live app (MML) tri-presented by AT&T 5G, Coca-Cola, and Capital One on its LG Smart TVs1 including its critically acclaimed LG OLED TVs and LG QNED MiniLED TVs.  The app can be accessed via LG's webOS Smart TV platform and a variety of other connected and mobile devices2.

Key Points: 
  • ENGLEWOOD CLIFFS, N.J., March 14, 2022 /PRNewswire/ --With the NCAA Division I Men's Basketball Championship set to tip off next week, LG Electronics USA announced the launch of the NCAA March Madness Liveapp (MML) tri-presented by AT&T 5G, Coca-Cola, and Capital One on its LG Smart TVs 1including its critically acclaimed LG OLED TVs and LG QNED MiniLED TVs.
  • The app can be accessed via LG's webOS Smart TV platform and a variety of other connected and mobile devices2.
  • NCAA March Madness Live , managed by Turner Sports in partnership with the NCAA and CBS Sports, is the ultimate live streaming and second screen destination for the NCAA Men's Tournament.
  • Turner Sports co-manages NBA Digital comprised of NBA TV, NBA.com, NBA LEAGUE Pass, the NBA App and NBAGLEAGUE.com as well as NCAA.com and the NCAA March Madness Live suite of products.

SharpLink Gaming and Quintar Join Forces to Produce Immersive, Personalized Sports Betting Experience at Live Sports Events

Retrieved on: 
Tuesday, November 16, 2021

Quintar is a Silicon Valley company focused on Augmented Reality experiences for live sports and entertainment events.

Key Points: 
  • Quintar is a Silicon Valley company focused on Augmented Reality experiences for live sports and entertainment events.
  • Solutions like ecommerce, sports betting, games and NFT marketplaces can also be integrated into the platform to help enhance engagement.
  • SharpLink uses proprietary, intelligent, online conversion technology to convert sports fans into sports bettors for licensed, online sportsbook operators.
  • SharpLink's intelligent C4 Sports Betting Conversion Platform delivers and determines the best sportsbook betting offers and experience for each identified user.

Kia America Expands Exclusive Partnership With The NBA, WNBA And NBA G League

Retrieved on: 
Wednesday, October 27, 2021

Through the partnership extension, Kia will continue to build on its commitment to women's sports with an expanded WNBA partnership.

Key Points: 
  • Through the partnership extension, Kia will continue to build on its commitment to women's sports with an expanded WNBA partnership.
  • "As the title partner of the Kia end-of-season performance awards, we look forward to Kia joining us in recognizing the WNBA's best each season."
  • Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands.
  • Kia serves as the "Official Automotive Partner" of the NBA, WNBA and G League and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including several cars and SUVs proudly assembled in America.

Cue Health To Provide COVID-19 Testing For 2021-22 NBA Season

Retrieved on: 
Thursday, October 14, 2021

Expanding on a relationship that began during the 2020 NBA Restart in Orlando, Cue will provide all 30 NBA teams and the league's referees with the integrated Cue platform, which features both the portable Cue Health Monitoring System and easy-to-use Cue COVID-19 tests for use during the 2021-22 NBA season.

Key Points: 
  • Expanding on a relationship that began during the 2020 NBA Restart in Orlando, Cue will provide all 30 NBA teams and the league's referees with the integrated Cue platform, which features both the portable Cue Health Monitoring System and easy-to-use Cue COVID-19 tests for use during the 2021-22 NBA season.
  • The Cue Health Enterprise Dashboard allows for test results to be shared among players, teams, doctors, and the league through a secure, web-based application.
  • After collaborating during the 2020 NBA Restart in Orlando, the NBA began distributing the Cue Health Monitoring System and Cue COVID-19 tests to support regular testing of members of the NBA community at home and while travelingduring the latter part of the 2020-21 season, following Cue Health's receipt of FDA Emergency Use Authorization (EUA) for Home and Over The Counter Use.
  • NBA Digital's assets include NBA TV, NBA.com, the NBA App and NBA League Pass.