ColourPop Cosmetics

Viffy Introduces First Premium Content Creator Platform Fueled by Everyday Consumer Spending

Retrieved on: 
Thursday, April 20, 2023

Viffy, the industry's first premium creator content platform that bridges creator influence and retailer loyalty, announced its official app launch today.

Key Points: 
  • Viffy, the industry's first premium creator content platform that bridges creator influence and retailer loyalty, announced its official app launch today.
  • "Viffy solves problems for retailers, consumers, content creators, and credit card companies," said Sam Winslow, Chief Executive Officer of Viffy.
  • With Viffy, content creators can diversify their income and monetize their premium or supplemental content, as the traditional paywall model that currently dominates the creator space is highly prohibitive.
  • An end-to-end premium creator content and subscriber community management solution, Viffy believes how consumers discover, navigate, and subscribe to creator content is directly tied to the brick-and-mortar merchants and brands they already support in their daily lives.

Klaviyo Introduces Klaviyo One, a Unified Customer Platform For Large Companies That Need Scale and Speed

Retrieved on: 
Thursday, June 23, 2022

Klaviyo, a unified customer platform, today announced the development and launch of its new enterprise solution, Klaviyo One , built to help large brands unify all their customer data and drive personalized experiences at scale.

Key Points: 
  • Klaviyo, a unified customer platform, today announced the development and launch of its new enterprise solution, Klaviyo One , built to help large brands unify all their customer data and drive personalized experiences at scale.
  • Klaviyo is the one place to get all the software, infrastructure and expertise you need to build your customer stack and scale how you delight consumers and drive revenue.
  • Klaviyo Ones unified platform can ingest, unify, store, query and analyze customer data, from any integrated source, from any period of time no configuration required.
  • Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationshipsat scale.

JD.com Kicks Off Annual 618 Grand Promotion with Preferential Benefits for US Merchants Launched Through Shopify Partnership

Retrieved on: 
Monday, May 23, 2022

Running from May 23 to June 20, the promotion will offer preferential benefits for US merchants launched through the company's partnership with Shopify.

Key Points: 
  • Running from May 23 to June 20, the promotion will offer preferential benefits for US merchants launched through the company's partnership with Shopify.
  • Items identified as potential best-sellers will be listed in the cross-border marketplace's "selected product pool" for additional exposure.
  • JD will also provide special coupons and a variety of newcomer rights to first-time shoppers buying from Shopify merchants.
  • "We are delighted to kick off this year's 618 Grand Promotion along with providing preferential benefits for brands and merchants on Shopify," said Zachary Gidwitz, head of the JD and Shopify Partnership.

The Brand Agency Ranks Among Highest-Scoring Businesses on Inc. Magazine's Annual List of Best Workplaces for 2022

Retrieved on: 
Tuesday, May 10, 2022

LOS ANGELES, May 10, 2022 /PRNewswire/ -- The Brand Agency has been named to Inc. magazine's annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on May 17, 2022, and prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company culture, whether operating in a physical or virtual facility.

Key Points: 
  • The all-female firm named among best workplaces in America according to Inc. Magazine's prestigious annual list
    LOS ANGELES, May 10, 2022 /PRNewswire/ -- The Brand Agency has been named to Inc. magazine's annual Best Workplaces list.
  • The Brand Agency is a full-service creative communications and public relations firm with corporate roots but agile tactics.
  • "I couldn't be prouder of the work environment we've cultivated amongst our all-female team," says Priscila Martinez, Founder and CEO at The Brand Agency.
  • The Brand Agency is part of an agency network that includes 1795 Communications and Vicaria Multicultural .

Express Your PEEPSONALITY® This Spring with Adorable PEEPS® Chicks and Bunnies

Retrieved on: 
Friday, April 8, 2022

BETHLEHEM, Pa., April 8, 2022 /PRNewswire/ -- Spring just got a whole lot sweeter! Ahead of the Easter season, the PEEPS® Brand is teaming up with a wide range of new and returning partners to bring its iconic Marshmallow Chicks and Bunnies to fans in exciting new forms. From colorful collabs with well-known beauty brands, to tasty treats, cuddly new offerings and more, there's a way for every-bunny to express their PEEPSONALITY® this season!

Key Points: 
  • "The PEEPS Brand is excited to share brand new ways fans can make even more Springtime traditions with PEEPS through fun and vibrant partnerships," said Caitlin Servian, Brand Manager for PEEPS.
  • "Our Marshmallow Chicks and Bunnies have truly become an essential part of the Spring and Easter seasons, which is why we continue to explore unexpected collaborations that help to elevate the PEEPS experience.
  • Featuring new Lavender, Orange, and Green PEEPS Bunnies, a larger-than-life Giant PEEPS Bunny and PEEPS-inspired accessories, this collection is an adorable addition to any Easter celebration.
  • Don't forget to express your #PEEPSONALITY by snapping and sharing pictures and videos of how you enjoy PEEPS Chicks and Bunnies, tagging @PEEPSBRAND on social media.

HAUS LABORATORIES CONTINUES GROWTH BUILDING MOMENTUM FOR "CHAPTER 2" - HARNESSING 40+ BEAUTY & RETAIL VETERANS, 4 NEW VPS

Retrieved on: 
Friday, March 11, 2022

Kelly Coller, Haus Labs CMO, shared, "At Haus, we are a small and mighty independent startup establishing a new way to build beauty brands, from the inside out.

Key Points: 
  • Kelly Coller, Haus Labs CMO, shared, "At Haus, we are a small and mighty independent startup establishing a new way to build beauty brands, from the inside out.
  • Having beauty and retail expertise is cost-of-entry and we have it in spades.
  • The newly announced Haus Laboratories Vice Presidents and Sr Directors include:
    Susan Bates, VP of Package Development (formerly H20+, SHARPS, Prada Beauty, Bliss).
  • Angela "AK" Kongelbak, VP of Creative (formerly of ITEM Beauty by Addison Rae, Tresluce Beauty by Becky G, Kat Von D Beauty and BareMinerals/Buxom).

Why the New Community Glamily is Beauty's Most Cost-Effective Growth Channel

Retrieved on: 
Tuesday, February 8, 2022

It became one of the most popular beauty community applications in the United States just three weeks after launching.

Key Points: 
  • It became one of the most popular beauty community applications in the United States just three weeks after launching.
  • Glamily is a new way for beauty consumers to discover and buy their ideal products while being entertained.
  • If there's one thing in the beauty industry that is more important now than ever, it's the value of the online community.
  • Take the rapid growth of Glossier, which takes its strategy "born from content, fueled by community" seriously.

Bold Commerce Rolls Out Headless Checkout for Retail Brands on WordPress and WooCommerce

Retrieved on: 
Thursday, January 27, 2022

“Considering that most brands haven’t been able to overcome the obstacles that plague their conversions on traditional shopping sites, it can be difficult for them to imagine selling successfully on other digital channels that weren’t originally intended for commerce,” said Yvan Boisjoli, CEO of Bold Commerce. “Yet, this is the direction the industry--and shoppers--are heading in. Enterprise brands using WordPress with WooCommerce can now achieve both of these things simultaneously.”

Key Points: 
  • Bold Commerce , the ecommerce technology company that powers checkout and subscription experiences for leading retailers and DTC brands, today announced the launch of its headless Checkout Experience , built for WordPress and WooCommerce.
  • For brands selling on WordPress and WooCommerce, known issues threaten their ability to scale as site traffic and sales increase.
  • Bold Checkout offers fast-growing brands an option for elevating their checkout experiences without the risk, cost or complexity of replatforming.
  • Bold Commerce worked closely with strategic partner Crowd Favorite in the launch of its new checkout experience for WordPress brands using WooCommerce.

CTZN Cosmetics Now Available at Nordstrom.com and Select Retail Stores

Retrieved on: 
Wednesday, June 30, 2021

NEW YORK, June 30, 2021 /PRNewswire-PRWeb/ --CTZN Cosmetics -- the award-winning, clean and cruelty-free cosmetics brand known for their ultra-inclusive range of nude lipsticks -- is excited to announce Nordstrom as the brand's first North American retail partner.

Key Points: 
  • NEW YORK, June 30, 2021 /PRNewswire-PRWeb/ --CTZN Cosmetics -- the award-winning, clean and cruelty-free cosmetics brand known for their ultra-inclusive range of nude lipsticks -- is excited to announce Nordstrom as the brand's first North American retail partner.
  • CTZN Cosmetics products are now available for purchase at select retail locations and Nordstrom.com.
  • CTZN Cosmetics plans to roll out at 100 Nordstrom stores by the end of fall 2021.
  • CTZN Cosmetics is currently available in the US, Europe, the Middle East, Australia and India.

Poshly Gives Away 25,000 Lipsticks for National Lipstick Day

Retrieved on: 
Saturday, July 27, 2019

In honor of National Lipstick Day on July 29th, beauty website Poshly is helping people perfect their pout by giving away 25,000 free lipsticks.

Key Points: 
  • In honor of National Lipstick Day on July 29th, beauty website Poshly is helping people perfect their pout by giving away 25,000 free lipsticks.
  • Winners will have the opportunity to claim a lipstick on National Lipstick Day (while supplies last).
  • Poshly has also revealed the fun lipstick facts and stats from their community of beauty lovers:
    If stuck on a deserted island, what's the one lipstick brand you must have?
  • Top 10 brands: MAC, Revlon, NARS, Maybelline, NYX, Colourpop, Urban Decay, Tarte, Chanel, Bite Beauty
    86% of beauty consumers wear lipstick.