Hoegaarden

Hoegaarden witbier brews the progression of event marketing into a new paradigm - An immersive brand theatre conceptualized by Torre - a Shanghainese creative director.

Retrieved on: 
Friday, December 22, 2023
Moon, Veteran, Marketing, Culture, Multimedia, Into, Milk, Cola, Wheat, Fendi, Chicago World's Fair, Great, Hoegaarden, Wrigley Company, History, Great Wall of China, Communication

It is said that event marketing gave birth to brand activations, and it gradually evolves into brand experiences with the time moving on to the 2000s.

Key Points: 
  • It is said that event marketing gave birth to brand activations, and it gradually evolves into brand experiences with the time moving on to the 2000s.
  • In 2023, Hoegaarden witbier brews the progression of event marketing into a new paradigm - an immersive brand theatre that filtered out a brand challenge.
  • For years, witbier fans enjoy their Hoegaarden moments, slow down and unwind, but hardly did they know about the brand's Belgian heritage.
  • The brand takes out 3 of its milestones in history and vivifies the stories via theatre play with characters and interactive scripts.

Hypebeast Ltd. (0150.HK) debuted Hypefest Aranya and brought culture at its finest to life in China

Retrieved on: 
Friday, October 6, 2023
Partnership, WeChat, Preme, Saucony, Original, Music, Ecosystem, Creativity, GAP, MC Jin, Adidas Originals, Quotations from Chairman Mao Tse-tung, Pulse, Hoegaarden, Social media, Film industry, Hypebeast, Vans

Bringing together over 15,000 Hypebeast audiences over the 2-day period, the event offered an intimate experience of all things from music and art to fashion and creativity, and further strengthened Hypebeast's brand positioning in China.

Key Points: 
  • Bringing together over 15,000 Hypebeast audiences over the 2-day period, the event offered an intimate experience of all things from music and art to fashion and creativity, and further strengthened Hypebeast's brand positioning in China.
  • The event garnered close to 30 million impressions across its social media platforms, including Hypebeast's WeChat, Little Red Book, Weibo, Douyin and Instagram accounts.
  • As a digital media company that engages in offering creative advertising services and advertising spaces for global brands in its Media Segment, Hypebeast debuted Hypefest in 2018 in New York City.
  • The event hosted more than 10,000 attendees over a two-day period, and tickets for the event sold out within 3 minutes upon release.

Imagine a World Free of Plastic: Corona Cleans Up Beaches Around the World

Retrieved on: 
Wednesday, June 8, 2022
ANB, Life, AB InBev, Euronext, Time, Skol, World Oceans Day, Budweiser, Castle Lager, Castle Brewery, Anheuser family, Partnership, Environment, Hoegaarden, Character, Volunteering, Aguila, IUCN, Den Hoorn, International Union for Conservation of Nature, Parley, ABI, International union, Anheuser-Busch brands, Plastic, NYSE, American depositary receipt, AB, Industry, JVS, New, Jupiler, Grupo Modelo, JSE, Tourism, Renewable energy, Aquaculture, Bottled water, Beer, Nature

LONDON, June 8, 2022 /PRNewswire/ -- Today on World Oceans Day, Corona, an AB InBev global brand, brings its industry-leading net zero plastic footprint* standing to life with an arresting visual installation. The brand unveiled a written letter created from ocean bound plastic with the unifying message, "Imagine a World Free of Plastic" to illustrate the global scale of the ongoing environmental crisis. The plastic used in the exhibit is made from materials pulled from global beach clean-ups conducted by Corona and its partners.

Key Points: 
  • "World Oceans Day is an opportunity to reflect and understand the human impact on vital natural resources.
  • With Corona's long-standing history of protecting paradise, we needed to send an important message to the world," said Felipe Ambra, Global Corona Vice President.
  • In addition to the plastic letter, Corona has made significant strides to combat marine plastic pollution in innovative new ways.
  • In Germany, Corona created a clever returnable crate program that utilizes over 90% of recycled plastic to avoid producing virgin plastic.

Global Beer Brand Corona Encourages People to Answer a Call from Nature with Second Season of Corona Studios Original Content Series, "Free Range Humans"

Retrieved on: 
Tuesday, May 24, 2022
People, Parley, Kelp, AB InBev, New, Grupo Modelo, Nature, JSE, Hoegaarden, YouTube, Aguila, Oxygen, Jupiler, Urban, Budweiser, Urbanization, American depositary receipt, Sea turtle, Den Hoorn, Castle Brewery, Human, Character, Castle Lager, NYSE, Plastic, Skol, Euronext, Coral Gardens incident, Population Reference Bureau, Partnership, Time, Anheuser-Busch brands, Anheuser family, Fund, ABI, AB, JVS, Industry, Life, Forest, ANB, Television, Bottled water, Pharmaceutical industry, Hunting, Beer

LONDON, May 24, 2022 /PRNewswire/ -- Today, Corona, an AB InBev global brand, celebrates season two of its award-winning original content series, Free Range Humans: Nature Is Calling, now streaming on Corona's YouTube channel.

Key Points: 
  • "People crave a connection to nature, but we're restricted by our daily routines and city living," said Felipe Ambra, Global Corona Vice President.
  • In 2019, Corona Studios, a dynamic global content house which operates and markets Corona exclusively outside of the U.S., launched Free Range Humans.
  • Like the Corona brand, the series embraces nature and the beach and season one received more than 100 million views worldwide.
  • "Season one was based on an insight that people spend 90 percent of their lives indoors.

Corona Introduces a Taste of Paradise with Corona Tropical, the Brand's First Non-Beer Beverage in the Global Portfolio

Retrieved on: 
Tuesday, May 10, 2022
Budweiser, Castle Lager, JVS, AB, Euronext, ABV, Hoegaarden, Instagram, Twitter, Taste, AB InBev, Saudi Research and Marketing Group, Castle Brewery, Nature, New, Den Hoorn, NYSE, Character, Jupiler, Cymbopogon, Anheuser family, Time, American depositary receipt, Beer, Partnership, Grapefruit, AB InBev brands, ANB, Industry, Aguila, Anheuser-Busch brands, JSE, Plastic, Life, City, Fruit, Skol, Grupo Modelo, ABI, Parley, Soft drink, Research

LONDON, May 10, 2022 /PRNewswire/ -- Today, Corona, an AB InBev global brand, announced the launch of Corona Tropical, the brand's first lightly sparkling alcoholic drink made with a hint of real fruit juice* available worldwide.  An inclusive beverage for consumers who embrace the Corona lifestyle but are looking for an alternative to beer, Corona Tropical is a highly refreshing new way to enjoy Corona. The newest innovation by Corona is currently rolling out globally in China, Colombia, Peru, Panama, Ecuador and the UK, with additional markets launching later this year, starting with Canada.

Key Points: 
  • An inclusive beverage for consumers who embrace the Corona lifestyle but are looking for an alternative to beer, Corona Tropical is a highly refreshing new way to enjoy Corona.
  • Corona Tropical is a refreshing alcoholic beverage with no added sugar and less than 100 calories per can, available in several tropical flavors.
  • With Corona Tropical, Corona is expanding its global beverage portfolio to offer a new, refreshing, and flavorful taste of paradise, by developing a completely unknown category in some markets around the globe.
  • We created a more flavorful and very approachable alcoholic beverage so that everyone can enjoy the feeling of paradise done the Corona way."

Budweiser Debuts Global Creative "Tomorrow Is Yours to Take" Featuring Visionary Artist Anderson .Paak and New Generation of Creators in Worldwide Collab

Retrieved on: 
Thursday, April 28, 2022
Anheuser family, Sculpture, Den Hoorn, NYSE, Athlete, Optimism, AB InBev brands, American depositary receipt, Music, AB, Time, Hoegaarden, DONE, Jupiler, ANB, Aguila, Castle Brewery, Grammy Awards, Skol, Sport, AB InBev, Global marketing, JSE, Partnership, I'll Go Where Your Music Takes Me, Anderson, Castle Lager, Dream, Multimedia, Grupo Modelo, New, Euronext, Xam, Industry, JVS, Culture, Anheuser-Busch brands, ABI, Creative industries, Entertainment, Nightclub, Beer, Budweiser, Tomorrow

LEUVEN, Belgium, April 28, 2022 /PRNewswire/ -- Budweiser, an AB InBev global brand, today unveiled a new global platform and creative campaign with the launch of Tomorrow is Yours to Take, a mantra meant to inspire emerging creators, led by eight-time GRAMMY Award winner, producer, songwriter, artist and director Anderson .Paak. Tomorrow is Yours to Take reflects what it means to hustle and chase success, and this global movement will inspire and connect creators worldwide.

Key Points: 
  • Tomorrow is Yours to Take reflects what it means to hustle and chase success, and this global movement will inspire and connect creators worldwide.
  • Wieden+Kennedy led the creative concept of the campaign in partnership with Budweiser, .Paak and a team of creators around the globe.
  • "Yours To Take" celebrates the power of an independent generation that does what they believe in, no matter what others say.
  • By partnering with .Paak to produce the soundtrack to this global campaign, Budweiser is laying the groundwork for future efforts supporting up-and-coming creatives.

Budweiser Debuts Global Creative "Tomorrow Is Yours to Take" Featuring Visionary Artist Anderson .Paak and New Generation of Creators in Worldwide Collab

Retrieved on: 
Thursday, April 28, 2022
Anheuser family, Sculpture, Den Hoorn, NYSE, Athlete, Optimism, AB InBev brands, American depositary receipt, Music, AB, Time, Hoegaarden, DONE, Jupiler, ANB, Aguila, Castle Brewery, Grammy Awards, Skol, Sport, AB InBev, Global marketing, JSE, Partnership, I'll Go Where Your Music Takes Me, Anderson, Castle Lager, Dream, Grupo Modelo, New, Euronext, Xam, Industry, JVS, Culture, Anheuser-Busch brands, ABI, Creative industries, Entertainment, Nightclub, Beer, Budweiser, Tomorrow

LEUVEN, Belgium, April 28, 2022 /PRNewswire/ -- Budweiser, an AB InBev global brand, today unveiled a new global platform and creative campaign with the launch of Tomorrow is Yours to Take, a mantra meant to inspire emerging creators, led by eight-time GRAMMY Award winner, producer, songwriter, artist and director Anderson .Paak. Tomorrow is Yours to Take reflects what it means to hustle and chase success, and this global movement will inspire and connect creators worldwide.

Key Points: 
  • Tomorrow is Yours to Take reflects what it means to hustle and chase success, and this global movement will inspire and connect creators worldwide.
  • Wieden+Kennedy led the creative concept of the campaign in partnership with Budweiser, .Paak and a team of creators around the globe.
  • "Yours To Take" celebrates the power of an independent generation that does what they believe in, no matter what others say.
  • By partnering with .Paak to produce the soundtrack to this global campaign, Budweiser is laying the groundwork for future efforts supporting up-and-coming creatives.

Budweiser Launches The Energy Collective To Help Power the World with Renewable Electricity

Retrieved on: 
Wednesday, April 20, 2022
Beer, ANB, American depositary receipt, Aguila, Castle Brewery, Hoegaarden, Carbon, JVS, AB InBev, JSE, New, Clean Energy Collective, Time, AB, ABI, Anheuser family, Den Hoorn, Program, Anheuser-Busch brands, Electricity, World, Grupo Modelo, Love, General manager, Global warming potential, NYSE, Optimism, Multimedia, Industry, Partnership, Euronext, Castle Lager, Jupiler, Skol, Renewable energy, Budweiser

LEUVEN, Belgium, April 20, 2022 /PRNewswire/ -- Budweiser, an AB InBev global brand, today unveiled the global launch of The Energy Collective to help provide renewable electricity to bars, music venues and stadiums around the world. This launch follows and contributes to Budweiser parent company AB InBev's recently announced ambition to achieve net zero across its value chain by 2040.

Key Points: 
  • Having already reached this goal in many markets, Budweiser is unveiling The Energy Collective to help connect bars, music venues and stadiums around the world to renewable energy sources.
  • As part of this, The Energy Collective will help enable pub owners to reduce emissions by converting to 100% renewable electricity, and help facilitate renewable electricity to those who may not have access at a more affordable rate.
  • The Energy Collective, in partnership with a local energy provider, could offer cost savings while providing access to renewable energy infrastructure.
  • The Energy Collective will help advance Budweiser's mission of powering the things consumers love with renewable electricity.

Budweiser Launches The Energy Collective To Help Power the World with Renewable Electricity

Retrieved on: 
Wednesday, April 20, 2022
Beer, ANB, American depositary receipt, Aguila, Castle Brewery, Hoegaarden, Carbon, JVS, AB InBev, JSE, New, Clean Energy Collective, Time, AB, ABI, Anheuser family, Den Hoorn, Program, Anheuser-Busch brands, Electricity, World, Grupo Modelo, Love, General manager, Global warming potential, NYSE, Optimism, Partnership, Industry, Euronext, Castle Lager, Jupiler, Skol, Renewable energy, Budweiser

LEUVEN, Belgium, April 20, 2022 /PRNewswire/ -- Budweiser, an AB InBev global brand, today unveiled the global launch of The Energy Collective to help provide renewable electricity to bars, music venues and stadiums around the world. This launch follows and contributes to Budweiser parent company AB InBev's recently announced ambition to achieve net zero across its value chain by 2040.

Key Points: 
  • Having already reached this goal in many markets, Budweiser is unveiling The Energy Collective to help connect bars, music venues and stadiums around the world to renewable energy sources.
  • As part of this, The Energy Collective will help enable pub owners to reduce emissions by converting to 100% renewable electricity, and help facilitate renewable electricity to those who may not have access at a more affordable rate.
  • The Energy Collective, in partnership with a local energy provider, could offer cost savings while providing access to renewable energy infrastructure.
  • The Energy Collective will help advance Budweiser's mission of powering the things consumers love with renewable electricity.

Hoegaarden Releases Its First-Ever Cherry Blossom Beer Custom Made for the DMV

Retrieved on: 
Thursday, March 26, 2020
Plants, Prunus, Trees, Geography of Belgium, Hoegaarden, Wheat beer, Cherry blossom, Cherry

WASHINGTON, March 26, 2020 /PRNewswire/ --Today, Hoegaarden blooms its newest offering from its Gaarden Series Hoegaarden Cherry Blossom.

Key Points: 
  • WASHINGTON, March 26, 2020 /PRNewswire/ --Today, Hoegaarden blooms its newest offering from its Gaarden Series Hoegaarden Cherry Blossom.
  • This limited-edition seasonal beer is inspired by springtime and Washington D.C.'s iconic cherry blossom season to bring a refreshing, floral taste home to Hoegaarden fans.
  • Hoegaarden Cherry Blossom features subtle notes of cherry blossom for a fruit forward, slightly sweet and tart flavor perfect for a delicious sip of nature in a bottle.
  • "Hoegaarden Cherry Blossom is truly a wheat beer inspired by the essence of springtime in DC, and we're thrilled to share it with the local community."